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Official procurement procedure

Interim cover for Social Media management provision for US

No classification published
Location not published
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD: "Interim cover for Social Media management provision for US". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3Bids / Report
0% of reports have one bid
Supplier ConcentrationLow Concentration
PA MediapointTop vendor: 14.1% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 50 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
PA Mediapoint1 win£138,000
SPROUT SOCIAL UK LTD1 win£93,333
Waitrose Limited1 win£78,703
Marks and Spencer1 win£78,703
Tesco1 win£78,703
Procedure terms
Contracting AuthorityAGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published25 Jun 2026, 08:17 BST
Last source update25 Jun 2026, 08:17 BST
Recurring procurementNot published
ClassificationNot published
Delivery areaLocation not published
OCIDocds-h6vhtk-06bca6
What is being bought
Provision of interim social media and digital content support to deliver targeted communications across Facebook and LinkedIn for North American audiences, promoting UK beef, lamb, and pork. The services will include the creation of written social media content, as well as the editing and adaptation of visual assets (images and video) to support campaign delivery. The supplier will also support the development, writing, and publication of blogs for the AHDB US website to enhance industry engagement and market visibility. This activity is required to ensure continuity of in-market promotion in North America during a period where no physical exhibitions or on-the-ground activations are taking place. The requirement is interim in nature and will remain in place while a full specification is developed in collaboration with the Procurement team, with the intention of undertaking a formal tender process to appoint a longer-term social media supplier.
What changed
From the official release history
  1. Status changed to complete
    25 Jun 2026, 08:17 BST
  2. Official notice release published
    25 Jun 2026, 08:17 BST
  3. Buyer information updated
    25 Jun 2026, 08:17 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    complete
    Published valueNot published
    The source published no individual title or description for this lot.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    25 Jun 2026, 08:17 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 24 Jun 2026, 00:00 BST · £76,300
Commercial outcome and competition
Awards
Agence IF
Not published · Not published · active
Contracts
STA10291 Provision of interim social media management and content support
£76,300 · signed 24 Jun 2026, 00:00 BST · active
Contract period: 26 Jun 2026, 00:00 BST — 31 Dec 2026, 23:59 GMT
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Contracting authority GB-PPON-PBHX-8363-MBBV
View buyer profile

  • Agriculture and Horticulture Development Board
    buyer

    GB-PPON: PBHX-8363-MBBV
    Middlemarch Business Park, Siskin Parkway East, Coventry, UKG13, CV3 4PE, GB
    procurement@ahdb.org.uk

  • Agence IF
    supplier

    GB-PPON: PXQB-1996-HTRX
    14 rue de Tournon, PARIS, FR, 75006, FR
    marc.boucharlat@armstrong.space
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published