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AwardedFind a Tender · award

ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment

Buyer: Police Service of Northern Ireland →

View official notice ↗Official source

BuyerPolice Service of Northern Ireland
StatusAwarded
Deadline5 Mar 2026
Value£2,463,880
Published25 Jun 2026

What is being bought

The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: • Media planning and buying; • Creative design and copywriting; and • Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment

Statusactive
Value£2,643,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-064a9b
Latest release ID059950-2026
Latest release timestampThu Jun 25 2026 14:23:30 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/011155-2026
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
25 Jun 2026award, contract059950-2026
9 Jun 2026award, contract054254-2026
6 Feb 2026tender011155-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
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        "country": "GB",
        "locality": "Withheld Town",
        "postalCode": "BT3 9ED",
        "countryName": "United Kingdom",
        "streetAddress": "Withheld address line 1"
      },
      "details": {
        "vcse": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "PBXY-3232-WNHZ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "justice.cpd@finance-ni.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
6 Feb 2026 · 011155-2026 · tender
{
  "id": "011155-2026",
  "tag": [
    "tender"
  ],
  "date": "2026-02-06T16:52:43Z",
  "ocid": "ocds-h6vhtk-064a9b",
  "buyer": {
    "id": "GB-PPON-PJGZ-5912-BTWQ",
    "name": "Police Service of Northern Ireland (PSNI)"
  },
  "tender": {
    "id": "ID 6033252",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 2463880,
          "currency": "GBP",
          "amountGross": 2956656
        },
        "status": "active",
        "renewal": {
          "description": "One further period of up to 24 months.\nFollowing the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority."
        },
        "hasRenewal": true,
        "awardCriteria": {
          "criteria": [
            {
              "name": "AC1 Strategic Proposal",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 24%"
            },
            {
              "name": "AC2 Media Plan and Rationale",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 16%"
            },
            {
              "name": "AC3 Creative Proposal",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 16%"
            },
            {
              "name": "AC4 Proposals for Measurement, Monitoring and Evaluation",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 8%"
            },
            {
              "name": "AC5 Contract Management and Business Continuity",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 5.6%"
            },
            {
              "name": "AC6 Social Value",
              "type": "quality",
              "description": "As per Tender documentation. Weighting - 10.4%"
            },
            {
              "name": "AC7 Schedule A - Core Requirements",
              "type": "price",
              "description": "As per Tender documentation. Weighting - 8%"
            },
            {
              "name": "AC8 Scenario 1",
              "type": "price",
              "description": "As per Tender documentation. Weighting - 6%"
            },
            {
              "name": "AC9 Scenario 2",
              "type": "price",
              "description": "As per Tender documentation. Weighting - 6%"
            }
          ],
          "weightingDescription": "80% qualitative and 20% quantitative.\nThis competition also includes a Mandatory Requirements which will be scored on a Pass/Fail basis. Please refer to the Instructions to Tender document for further information on all criteria."
        },
        "contractPeriod": {
          "endDate": "2031-06-20T23:59:59+01:00",
          "startDate": "2026-06-21T00:00:00+01:00",
          "maxExtentDate": "2033-06-20T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "technical",
              "description": "As per Tender documentation. "
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKN",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          },
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment",
    "value": {
      "amount": 2463880,
      "currency": "GBP",
      "amountGross": 2956656
    },
    "status": "active",
    "coveredBy": [
      "GPA"
    ],
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "011155-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/011155-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-02-06T16:52:43Z"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2026-04-29T23:59:59+01:00"
    },
    "description": "The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: • Media planning and buying; • Creative design and copywriting; and • Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.",
    "tenderPeriod": {
      "endDate": "2026-03-05T15:00:00+00:00"
    },
    "contractTerms": {
      "financialTerms": "As per Tender documentation.\nContract Value \nThe estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority. "
    },
    "enquiryPeriod": {
      "endDate": "2026-02-25T15:00:00+00:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Tenders must be submitted electronically via the  relevant Call for Tender (CfT) opportunity  on eTendersNI, website details immediately below.\nPaper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.\nThe tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PJGZ-5912-BTWQ",
      "name": "Police Service of Northern Ireland (PSNI)",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT5 6LE",
        "countryName": "United Kingdom",
        "streetAddress": "Police Headquarters, Brooklyn, 65 Knock Road"
      },
      "details": {
        "url": "https://www.psni.police.uk/",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-NIR",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Northern Irish devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PJGZ-5912-BTWQ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "Justice.CPD@finance-ni.gov.uk"
      }
    },
    {
      "id": "GB-PPON-PVWG-8426-YWXV",
      "name": "CPD - Supplies & Services Division",
      "roles": [
        "procuringEntity",
        "processContactPoint"
      ],
      "address": {
        "region": "UKN06",
        "country": "GB",
        "locality": "Belfast",
        "postalCode": "BT3 9ED",
        "countryName": "United Kingdom",
        "streetAddress": "Clare House, 303 Airport Road West"
      },
      "identifier": {
        "id": "PVWG-8426-YWXV",
        "scheme": "GB-PPON"
      },
      "roleDetails": "Construction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
      "contactPoint": {
        "email": "Justice.CPD@finance-ni.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}