Official UK procurement notice
ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment
Authority: Police Service of Northern Ireland (PSNI) (Central government)·On behalf of: CPD
What is being bought
Published requirement descriptionThe Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes:
- Media planning and buying;
- Creative design and copywriting; and
- Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.
CPV: Advertising campaign services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£2,463,880
- Technical & professional ability
As per Tender documentation.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- AC1 Strategic Proposal: As per Tender documentation. Weighting - 24%
- AC2 Media Plan and Rationale: As per Tender documentation. Weighting - 16%
- AC3 Creative Proposal: As per Tender documentation. Weighting - 16%
- AC4 Proposals for Measurement, Monitoring and Evaluation: As per Tender documentation. Weighting - 8%
- AC5 Contract Management and Business Continuity: As per Tender documentation. Weighting - 5.6%
- AC6 Social Value: As per Tender documentation. Weighting - 10.4%
- AC7 Schedule A - Core Requirements: As per Tender documentation. Weighting - 8%
- AC8 Scenario 1: As per Tender documentation. Weighting - 6%
- AC9 Scenario 2: As per Tender documentation. Weighting - 6%
- Technical & professional ability
As per Tender documentation.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 6 Feb 2026, 16:52 GMT
- Last source update
- 25 Jun 2026, 15:23 BST
- Award evaluation window
- Submission end – 29 Apr 2026
- Authority reference
ID 6033252- FTS notice number
2026/S 000-011155- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-064a9bFind a Tender- Contract terms summary
As per Tender documentation.
Contract Value
The estimated value figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority.
How it was run
Official notice- Submission deadline
- 5 Mar 2026, 15:00 GMT
- Clarification deadline
- 25 Feb 2026, 15:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below.
Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.
The tender documents are available with unrestricted and full direct access, free of charge, at: URL etendersni.gov.uk/epps ↗
Timeline
6 Feb 2026 → 25 Jun 2026 · 8 dates- Tender notice published261 days ago6 Feb 2026, 16:52 GMT
- Clarification questions by242 days ago25 Feb 2026, 15:00 GMT
- Submission deadline234 days ago5 Mar 2026, 15:00 GMT
- Award decision expected by179 days ago29 Apr 2026, 23:59 BST
- Assessment summaries sent139 days ago9 Jun 2026, 00:00 BST
- Standstill ends128 days ago19 Jun 2026, 23:59 BST
- Contract starts127 days ago21 Jun 2026, 00:00 BST
- Latest notice published122 days ago25 Jun 2026, 15:23 BST
Notice history
5 events · 3 releases on Find a Tender · since 6 Feb 2026- Tender notice published6 Feb 2026, 16:52 GMTUK4
- Contract award notice published9 Jun 2026, 12:37 BSTUK6
- Status changed to complete9 Jun 2026, 12:37 BST
- Contract signature expected22 Jun 2026, 23:59 BSTscheduled
- Contract details notice published25 Jun 2026, 15:23 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| ‘Withheld Section94 supplier’SME22 Jun 2026 – 21 Jun 2031 · up to 21 Jun 2033Extensions: One optional extension of two years. | £2,643,000 | 9 Jun 2026 | Awarded |
Contracts
ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment · ‘Withheld Section94 supplier’SME
- Signed
- 22 Jun 2026
- Value
- £2,643,000
- Period
- 23 Jun 2026 – 21 Jun 2031 · up to 21 Jun 2033 with extensions
- Status
- active
- Extensions
- One optional extension of up to 24 months.
3 agreed KPIs: KP01 · KP02 · KP03
- KP01, MI reports provided to PSNI as per MI report list
- KP02, Communicate and manage booking and copy deadlines to ensure that advertisements are produced, approved, booked and submitted for publication in a timely manner.
- KP03, To measure the extent to which the contract contributes to social value outcomes as defined by the Supplier’s Social Value Delivery Plan
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 1final-stage tenders · 7 at stage one | 1 | 0 | — |
Contracting authority & participating public bodies
3 public bodies on the noticeOther public bodies
- CPDBeneficiary authority
- CPD - Supplies & Services DivisionProcess contact pointProcuring entityConstruction and Procurement Delivery – Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland.
Bidders & participating suppliers
1 commercial party on the notice- Withheld Section94 SupplierAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender