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ID 5351281 - DfE Tourism NI - Advertising and Marketing Services

Advertising and marketing services
Advertising campaign services
Advertising management services
+1 more
Published value
Not published
Submission deadline Not published
Lots published3
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Tourism Northern Ireland: "ID 5351281 - DfE Tourism NI - Advertising and Marketing Services". Published status: complete. Published value: Value not published. 3 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityTourism Northern IrelandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Tourism Northern Ireland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Tourism Northern Ireland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
10Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 5 active published awards; 3 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTourism Northern Ireland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published16 Jul 2025, 11:02 BST
Last source update16 Jul 2025, 11:02 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising management services, Advertising services
OCIDocds-h6vhtk-04b63e
What is being bought
Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1
What changed
From the official release history
  1. tender value changed
    16 Jul 2025, 11:02 BST
  2. Status changed to complete
    16 Jul 2025, 11:02 BST
  3. Official notice release published
    16 Jul 2025, 11:02 BST
  4. Submission deadline changed to published date
    16 Jul 2025, 11:02 BST
  5. Published value updated to £35,000,000
    13 Nov 2024, 16:04 GMT
  6. Status changed to active
    13 Nov 2024, 16:04 GMT
  7. Official notice release published
    13 Nov 2024, 16:04 GMT
  8. Submission deadline changed to 19 Dec 2024, 15:00 GMT
    13 Nov 2024, 16:04 GMT
  9. Buyer information updated
    13 Nov 2024, 16:04 GMT
Lots and requirements (3)
Published by the contracting authority
  • Lot 1 · #1
    Lot 1 - Strategic and Lead Creative Agency
    cancelled
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Lot 2 - Digital Media Services
    cancelled
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Lot 3 - Offline Media Services
    cancelled
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1. Additional information: The figure indicated in Section II 1.5 represents an estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tenderdocuments. Neither CPD nor the Authority can provide any guarantee as to the level ofbusiness under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Economic Operators remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Economic Operator in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurementdocuments by the Contracting Authority at any time. No legally binding contract shall arise and an Economic Operator shall have no legitimate expectation that a contract will beentered into until such time as entry into the Contract has been confirmed by the Contracting Authority. Economic Operators should note that all dates, time periods and figures in relation to values and volumes specified in this notice and the procurement documents are approximate only and the Contracting Authority reserves the right to change any or all of them.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    16 Jul 2025, 11:02 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Contract active
    Signed 8 Jul 2025, 00:00 BST · £14,375,000
  6. Contract active
    Signed 8 Jul 2025, 00:00 BST · £6,250,000
  7. Contract active
    Signed 8 Jul 2025, 00:00 BST · £14,375,000
Commercial outcome and competition
Awards
CAWLEY NEA LIMITED
Not published · Not published · active
ARDMORE ADVERTISING MARKETING LTD, MC SAATCHI UK LTD
Not published · Not published · active
ARDMORE ADVERTISING MARKETING LTD, MAMMOTH DESIGN CONSULTANTS LTD
Not published · Not published · active
Contracts
Lot 1 - Strategic and Lead Creative Agency
£14,375,000 · signed 8 Jul 2025, 00:00 BST · active
Lot 2 - Digital Media Services
£6,250,000 · signed 8 Jul 2025, 00:00 BST · active
Lot 3 - Offline Media Services
£14,375,000 · signed 8 Jul 2025, 00:00 BST · active
Bid statistics
bids: 10 (lot 1)
electronicBids: 10 (lot 1)
foreignBidsFromEU: 1 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 1 (lot 1)
bids: 10 (lot 2)
electronicBids: 10 (lot 2)
foreignBidsFromEU: 0 (lot 2)
foreignBidsFromNonEU: 2 (lot 2)
smeBids: 1 (lot 2)
bids: 10 (lot 3)
electronicBids: 10 (lot 3)
foreignBidsFromEU: 0 (lot 3)
foreignBidsFromNonEU: 2 (lot 3)
smeBids: 2 (lot 3)
Buyer and organisations in this procedure

Tourism Northern Ireland

Contracting authority GB-FTS-104888
View buyer profile
  • Tourism Northern Ireland
    buyer

    10-12 Linum Chambers, Bedford Street, BELFAST, UK, BT2 7ES
  • ARDMORE ADVERTISING MARKETING LTD
    supplier

    Ardmore House, HOLYWOOD, UK, BT18 9JQ
  • CAWLEY NEA LIMITED
    supplier

    41A BLACKBERRY LANE, DUBLIN, IE, D06A2H1
  • MAMMOTH DESIGN CONSULTANTS LTD
    supplier

    Sinclair House, Royal Avenue, BELFAST, UK, BT1 1EX
  • MC SAATCHI UK LTD
    supplier

    34-36 GOLDEN SQUARE, LONDON, UK, W1F 9EE
  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
    reviewBody

    Belfast
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published