Official UK procurement notice
ID 4646910 - DAERA - CAFRE - Provision of Advertising Campaign Services
Authority: DAERA - College of Agriculture, Food and Rural Enterprise CAFRE (Education)
What is being bought
Published requirement descriptionThe College of Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Contractor to deliver its media buying and support the achievement of Business Goals through targeted advertising campaigns. The media buying will deliver the College’s strategies to target key customer segments and support CAFRE in meeting its awareness and recruitment targets. This contract will be managed by the Government Advertising Unit on behalf of CAFRE. Full details of requirements are set out in the Specification document (ID 4646910 – Specification).
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£295,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- AC1 - Strategic Solution: 24.5%
- AC2 - Media Strategy, Rationale and Media Plan: 28%
- AC3 - Key Personnel Experience: 7%
- AC5 - Total Campaign Delivery Cost: 20%
- AC6 - Average Hourly Rate: 10%
- AC4 - Social Value: 10.5%
Published award criteria (6)
- AC1 - Strategic Solution: 24.5
- AC2 - Media Strategy, Rationale and Media Plan: 28
- AC3 - Key Personnel Experience: 7
- AC4 - Social Value: 10.5
- AC5 - Total Campaign Delivery Cost: 20
- AC6 - Average Hourly Rate: 10
- Technical & professional ability
As per Tender documentation.
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 10 Aug 2023, 13:46 BST
- Last source update
- 17 Oct 2023, 14:57 BST
- Award evaluation window
- 11 Sept 2023 – …
- Authority reference
ID 4646910- FTS notice number
2023/S 000-030619- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03eeacFind a Tender
- Review procedure
CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was. communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.
Publisher note: The Department / CAFRE do not guarantee any level of business under this contract. The successful Contractor’s performance on this Contract will be managed as per the specification and regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they. will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Construction and Procurement Delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts. Regulations 2015 (as amended), be excluded from future public procurement competitions for a period of up to three years.
How it was run
Official notice- Submission deadline
- 11 Sept 2023, 15:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bids opened
- 11 Sept 2023, 15:30 BST
Timeline
11 Sept 2023 → 10 Dec 2023 · 4 dates- Submission deadline11 Sept 2023, 15:00 BST
- Bids opened11 Sept 2023, 15:30 BST
- Notice published17 Oct 2023, 14:57 BST
- Bids must remain valid until10 Dec 2023, 23:59 GMT
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete17 Oct 2023, 14:57 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| ANDERSON SPRATT GROUP LTDSMEContract | £295,000 † | — | Awarded |
Contracts
Contract · ANDERSON SPRATT GROUP LTDSME
- Signed
- 11 Oct 2023
- Value
- £295,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 3bids · 3 electronic · 3 from abroad | 3 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body
Bidders & participating suppliers
1 commercial party on the notice- ANDERSON SPRATT GROUP LTDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.