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Published 20 May 2022, 12:25 BST

Official UK procurement notice

ID 3968077 DoH - PHA campaign advertising

Official notice

Authority: DoH - Public Health Agency

ServicesOpen procedureSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Northern Ireland (UKN)
Published estimate£6,800,000exc. VAT
Submissions closed 20 Jun 2022awarded 16 Sept 2022
Awarded to Genesis Advertising Ltd

What is being bought

Published requirement description

The Public Health Agency (PHA) wishes to appoint an advertising agency to work with their communications team on the development and delivery of mass media advertising campaigns and related services for multiple and diverse public health issues, which will contribute to improving health and wellbeing and reduce health inequalities.

CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewalPublished value£6,800,000
Delivery: Northern Ireland
Extensions: There are options to extend for a further two periods of one year each. · Option to extend for two further periods of one year each.Variant bids: not allowed
79340000 Advertising and marketing services79341200 Advertising management services79341400 Advertising campaign services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (9)
  • AC1 - Strategic Solution – Lifeline Campaign: 10.5%
  • AC2 - Strategic Solution – Overall PHA Contract: 10.5%
  • AC3 - Media Strategy, Rationale and Media Plan: 14%
  • AC4 - Proposals for Research and Evaluation: 3.5%
  • AC5 - Key Personnel Experience: 7%
  • AC6 - Business Continuity: 3.5%
  • AC7 - Creative Proposal: 21%
  • AC8 - Average Hourly Rate: 10%
  • AC9 - Total Media Plan Cost: 20%
Published award criteria (9)
  • AC1 - Strategic Solution – Lifeline Campaign: 10.5
  • AC2 - Strategic Solution – Overall PHA Contract: 10.5
  • AC3 - Media Strategy, Rationale and Media Plan: 14
  • AC4 - Proposals for Research and Evaluation: 3.5
  • AC5 - Key Personnel Experience: 7
  • AC6 - Business Continuity: 3.5
  • AC7 - Creative Proposal: 21
  • AC8 - Average Hourly Rate: 10
  • AC9 - Total Media Plan Cost: 20
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
20 May 2022, 12:25 BST
Last source update
21 Sept 2022, 11:19 BST
Award evaluation window
20 Jun 2022 – …
Authority reference
ID 3968077
FTS notice number
2022/S 000-026338
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising management servicesAdvertising services
Delivery area
Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-033bc0 Find a Tender
Review and risk notes
Review procedure

CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.

Publisher note: Contract monitoring: the successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in construction and procurement delivery (CPD) for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, this may be considered grounds for termination of the contract at your expense as provided for in the Conditions of Contract. In lieu of termination, CPD may issue a Notice of Written Warning or a Notice of Unsatisfactory Performance. A supplier in receipt of multiple Notices of Written Warning or a Notice of Unsatisfactory Performance may, in accordance with The Public Contracts Regulations 2015 (as amended), be excluded from future public procurement competitions for a period of up to three years.

How it was run

Official notice
Run through: eTendersNI · Who buys & how to bid on eTendersNI
Supplier login requiredLanguage: EN
Access & registration note: Free Northern Ireland registration
Submission deadline
20 Jun 2022, 15:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
20 Jun 2022, 15:30 BST
Detailed submission instructions & authority contactsFrom official release

etendersni.gov.uk/epps ↗

Timeline

20 Jun 2022 → 21 Sept 2022 · 4 dates
  1. Submission deadline
    20 Jun 2022, 15:00 BST
  2. Bids opened
    20 Jun 2022, 15:30 BST
  3. Bids must remain valid until
    18 Sept 2022, 23:59 BST
  4. Notice published
    21 Sept 2022, 11:19 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    21 Sept 2022, 11:19 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £6,800,0001 contract exc. VAT
Bids received 44 from SMEs
Contracts signed 1latest 16 Sept 2022
Awarded toValueDateStatus
Genesis Advertising LtdSMEContract£6,800,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4bids · 4 electronic · 4 from abroad4——

Contracting authority & participating public bodies

DoH - Public Health Agency

Contracting authorityBody governed by public lawGeneral public services 12-22 Linenhall Street, BELFAST, UK, BT2 8BSContact email Published organisation website ↗

Dispute resolution & review bodies

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead, any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body Belfast

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.