Find a TenderAwarded
Published 8 Jul 2021, 14:25 BST

Official UK procurement notice

ID 3545980 - DAERA - Northern Ireland Climate Action advertising campaign

Official notice

Authority: Department of Agriculture, Environment and Rural Affairs DAERA·Consortium: 3 public authorities

ServicesOpen procedureSME suitable
Published estimate£300,000exc. VAT
Submissions closed 10 Aug 2021awarded 14 Sept 2021
Awarded to ARDMORE ADVERTISING MARKETING LTD

What is being bought

Published requirement description

The Department for Agriculture, Environment and Rural Affairs (DAERA) (the Client) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. The overall purpose of this campaign is to engage audiences with climate change issues and drive awareness of the benefits and opportunities in taking action to tackle climate change, and specifically to engage people with DAERA’s Northern Ireland Climate Action (NICA) initiative, which is being promoted primarily through DAERA’s public-facing MyNI website and social media channels: MyNI facebook MyNI twitter MyNI Instagram and Farming MyNI facebook group

CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewalPublished value£300,000
Extensions: The Initial Contract period is 6 months with options to extend for two further 12 month periods · The Client may, no later than two Months prior to the Initial Contract Period Expiry Date, give notice in writing to the Contractor to invite the Contractor to agree to extend the Contract for any period up to and including two periods of 12 months commencing from the Initial Contract Period Expiry Date.Variant bids: not allowed

What it takes to win
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How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (7)
  • AC1 Strategic Solution: 20.3%
  • AC2 Media Strategy, Rationale and Media Plan: 25.2%
  • AC3 Proposals for Research and Evaluation: 9.8%
  • AC4 Key Personnel Experience: 9.8%
  • AC5 Business Continuity: 4.9%
  • AC6 Total Media Cost: 20%
  • AC7 Average Hourly Rate: 10%
Published award criteria (7)
  • AC1 Strategic Solution: 20.3
  • AC2 Media Strategy, Rationale and Media Plan: 25.2
  • AC3 Proposals for Research and Evaluation: 9.8
  • AC4 Key Personnel Experience: 9.8
  • AC5 Business Continuity: 4.9
  • AC6 Total Media Cost: 20
  • AC7 Average Hourly Rate: 10
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
8 Jul 2021, 14:25 BST
Last source update
24 Sept 2021, 09:44 BST
Award evaluation window
10 Aug 2021 – …
Authority reference
ID 3545980
FTS notice number
2021/S 000-023767
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising management servicesAdvertising services
Delivery area
Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-02c591 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment
Review and risk notes
Review procedure

CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.

Publisher note: Contract Monitoring - The successful contractor’s performance on the contract will be regularly monitored. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.

How it was run

Official notice
Submission deadline
10 Aug 2021, 15:00 BST
Submission channel
{"written"}
Accepted languages
en
Bids opened
10 Aug 2021, 15:30 BST

Timeline

10 Aug 2021 → 8 Nov 2021 · 4 dates
  1. Submission deadline
    10 Aug 2021, 15:00 BST
  2. Bids opened
    10 Aug 2021, 15:30 BST
  3. Notice published
    24 Sept 2021, 09:44 BST
  4. Bids must remain valid until
    8 Nov 2021, 23:59 GMT

Notice history

2 events · 2 releases on Find a Tender · since 24 Sept 2021
  1. Status changed to complete
    24 Sept 2021, 09:44 BST
  2. Buyer details updated
    24 Sept 2021, 09:44 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £300,0001 contract exc. VAT
Bids received 22 from SMEs
Contracts signed 1latest 14 Sept 2021
Awarded toValueDateStatus
ARDMORE ADVERTISING MARKETING LTDSMEContract£300,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
2bids · 2 electronic · 2 from abroad2——

Contracting authority & participating public bodies

3 public bodies on the notice

Department of Agriculture, Environment and Rural Affairs DAERA

Contracting authorityBody governed by public lawGeneral public services Dundonald House, Upper Newtownards Rd, Ballymiscaw, BELFAST, UK, BT4 9SBContact email

Consortium members and other public bodies

Dispute resolution & review bodies

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures.Review body Belfast

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (1)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria