Official UK procurement notice
ID 2342618 DfE TNI - Advertising and Marketing Services
Authority: Tourism Northern Ireland (Central government)
What is being bought4 lots · detail below
Published requirement descriptionFollowing a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by £10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024.
Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
Lots and requirements (4)Procurement structure
4 lots · no lot values published · evaluation weights differ by lotLot #1Strategic and Lead Creative Agency
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
Lot #2Online Media Services
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
Lot #3Offline Media Services
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
Lot #4Design, Marketing and Content Services
Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and
delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 13 Jan 2022, 17:25 GMT
- Last source update
- 13 Jan 2022, 17:25 GMT
- Authority reference
ID 2342618- FTS notice number
2022/S 000-001085- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-030ad5Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.
- Review procedure
CPD complied with the Public Contracts Regulations 2015 (as amended) and incorporated a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of contract was communicated to tenderers. That notification provided full information on the award decision. This provided time for the unsuccessful tenderers to challenge the award decision before the contract was entered into.
Publisher note: The successful contractor’s performance on the contract will be regularly monitored in line with PGN 01/12. Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in CPD for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and the contract may be terminated. The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Strategic and Lead Creative Agency1 award | |||
| TRAMWAY INVESTMENT HOLDINGS LIMITEDSME | £6,000,000 † | — | Awarded |
| Lot 2 · Online Media Services1 award | |||
| Loud Mouth Media LTD | £4,500,000 † | — | Awarded |
| Lot 3 · Offline Media Services1 award | |||
| Mammoth Design Consultants LTDSME | £9,000,000 † | — | Awarded |
| Lot 4 · Design, Marketing and Content Services1 award | |||
| TRAMWAY INVESTMENT HOLDINGS LIMITEDSME | £12,000,000 † | — | Awarded |
Contracts
Strategic and Lead Creative Agency · TRAMWAY INVESTMENT HOLDINGS LIMITEDSME
- Signed
- 20 Feb 2020
- Value
- £6,000,000
- Status
- active
Online Media Services · Loud Mouth Media LTD
- Signed
- 20 Feb 2020
- Value
- £4,500,000
- Status
- active
Offline Media Services · Mammoth Design Consultants LTDSME
- Signed
- 20 Feb 2020
- Value
- £9,000,000
- Status
- active
Design, Marketing and Content Services · TRAMWAY INVESTMENT HOLDINGS LIMITEDSME
- Signed
- 20 Feb 2020
- Value
- £12,000,000
- Status
- active
Contracting authority & participating public bodies
Dispute resolution & review bodies
- The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.Review body
Bidders & participating suppliers
3 commercial parties on the notice- LOUD MOUTH MEDIA LTDAwarded supplier
- MAMMOTH DESIGN CONSULTANTS LTDAwarded supplier
- TRAMWAY INVESTMENT HOLDINGS LIMITEDAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.