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ID 2342618 DfE TNI - Advertising and Marketing Services

Advertising and marketing services
Advertising campaign services
Advertising management services
+1 more
Northern Ireland (UKN)
Published value
Not published
Submission deadline Not published
Lots published4
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Tourism Northern Ireland: "ID 2342618 DfE TNI - Advertising and Marketing Services". Published status: complete. Published value: Value not published. 4 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityTourism Northern IrelandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Tourism Northern Ireland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Tourism Northern Ireland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityTourism Northern Ireland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published13 Jan 2022, 17:25 GMT
Last source update13 Jan 2022, 17:25 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising management services, Advertising services
Delivery area
Northern Ireland (UKN)
OCIDocds-h6vhtk-030ad5
What is being bought
Following a competition advertised in the Official Journal of the EU on 29/09/2019 the Department for the Economy Tourism NI entered into a contract for the supply and delivery of its marketing and associated services, but due to the impact of Covid-19 the level of support required by the tourism industry has been unprecedented and unforeseen at the time of securing the contract. This contract has 8 months remaining on the initial contract period, with 3 x 12 month options to extend. Therefore, Tourism NI requires a variation to the value of the contract to avoid an imminent change in supplier which would incur substantial inconvenience/duplication of cost, and to ensure continuity of service to cover until 16/02/2024. This will allow sufficient time to retender the contract. Tourism NI wishes to increase the value of the contract by £10,500,000 ex VAT (50% of the original contract value), to cover requirements until 16/02/2024. Tourism NI is relying on the Regulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.
What changed
From the official release history
  1. Status changed to complete
    13 Jan 2022, 17:25 GMT
  2. Official notice release published
    13 Jan 2022, 17:25 GMT
  3. Buyer information updated
    13 Jan 2022, 17:25 GMT
Lots and requirements (4)
Published by the contracting authority
  • Lot 1 · #1
    Strategic and Lead Creative Agency
    Status not published
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Online Media Services
    Status not published
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 3 · #3
    Offline Media Services
    Status not published
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 4 · #4
    Design, Marketing and Content Services
    Status not published
    Published valueNot published
    Tourism Northern Ireland wishes to appoint a Contractor or Contractors for the supply and delivery of its marketing and associated services. These requirements have been split into 4 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £4m Lot 2: Online Media Services with an estimated contract value of £3m Lot 3: Offline Media Services with an estimated contract value of £6m Lot 4: Design, Marketing and Content Services with an estimated contract value of £8m.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    13 Jan 2022, 17:25 GMT
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Award active
    Not published · Not published
  5. Award active
    Not published · Not published
  6. Contract active
    Signed 20 Feb 2020, 00:00 GMT · £6,000,000
  7. Contract active
    Signed 20 Feb 2020, 00:00 GMT · £4,500,000
  8. Contract active
    Signed 20 Feb 2020, 00:00 GMT · £9,000,000
  9. Contract active
    Signed 20 Feb 2020, 00:00 GMT · £12,000,000
Commercial outcome and competition
Awards
TRAMWAY INVESTMENT HOLDINGS LIMITED
Not published · Not published · active
LOUD MOUTH MEDIA LTD
Not published · Not published · active
MAMMOTH DESIGN CONSULTANTS LTD
Not published · Not published · active
TRAMWAY INVESTMENT HOLDINGS LIMITED
Not published · Not published · active
Contracts
Strategic and Lead Creative Agency
£6,000,000 · signed 20 Feb 2020, 00:00 GMT · active
Online Media Services
£4,500,000 · signed 20 Feb 2020, 00:00 GMT · active
Offline Media Services
£9,000,000 · signed 20 Feb 2020, 00:00 GMT · active
Design, Marketing and Content Services
£12,000,000 · signed 20 Feb 2020, 00:00 GMT · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Tourism Northern Ireland

Contracting authority GB-FTS-34765
View buyer profile

  • Tourism Northern Ireland
    buyer

    Linum Chambers, Bedford Square, BELFAST, UKN, BT2 7ES
    SSDAdmin.CPD@finance-ni.gov.uk

  • LOUD MOUTH MEDIA LTD
    supplier

    Thomas House 14 -16 James Street South, Belfast, UK, BT2 7GA
    mark@loudmouth-media.com
    +44 2890997001

  • MAMMOTH DESIGN CONSULTANTS LTD
    supplier

    84-94 Great Patrick Street, Belfast, UK, BT1 2LU
    sara.magee@mammoth.com
    +44 2890240250

  • TRAMWAY INVESTMENT HOLDINGS LIMITED
    supplier

    17 Gilford Road, Dublin, IE, 4
    susanmcentegart@bbdo.ie
    +44 12060600

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
    reviewBody

    Belfast
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleRegulation 72(1)(c) provision as the need for change could not have been foreseen by a “diligent” Department, the changes do not affect the overall nature of the contract or exceed 50% of the value of the original contract value. Covid-19 could not have been predicted; therefore, these increased requirements could not have been foreseen or accounted for when estimating the contract value at the time of tender. The services provided through the contract will remain in line with those specified at the time of going to tender. The proposed change to the estimated contract value does not exceed this threshold.