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complete
Official procurement procedure
Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns
Marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Chester: "Higher Education Marketing Agency to Support the Implementation of Student Recruitment Campaigns". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | University of Chester | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: University of Chester
Market Analytics
Derived from OCDS awards & bid statistics
Published history for University of Chester. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
8.6Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 9 active published awards; 9 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of Chester | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published21 Dec 2023, 14:36 GMT | Last source update21 Dec 2023, 14:36 GMT | Recurring procurementNot published |
ClassificationMarketing services | ||
Delivery area UK | ||
OCIDocds-h6vhtk-040906 | ||
What is being bought
The University of Chester invited tenders for a specialist Higher Education marketing agency through the UK Open Procedure under the Public Contracts Regulations 2015 and The Public Procurement (Amendment etc.) (EU Exit) Regulations 2020 to support primarily with media planning and buying for its student recruitment campaigns. This will be a two-year contract with the option to extend for a further 24-months on a year-by-year basis. Although the University was looking for an agency to help principally with media planning and buying, the expectation is that the successful agency will work collaboratively with the University on campaign strategy, providing relevant audience, market, and competitor insights to help the University gain a competitive advantage. Further to this, from time-to-time, the University may wish to tap into any creative services available within the agency to help with the production of creative assets and development of our messaging strategy.
What changed
From the official release history
- tender value changed
21 Dec 2023, 14:36 GMT - Status changed to complete
21 Dec 2023, 14:36 GMT - Official notice release published
21 Dec 2023, 14:36 GMT - Submission deadline changed to published date
21 Dec 2023, 14:36 GMT - Published value updated to £3,000,000
9 Oct 2023, 14:15 BST - Status changed to active
9 Oct 2023, 14:15 BST - Official notice release published
9 Oct 2023, 14:15 BST - Submission deadline changed to 8 Nov 2023, 12:00 GMT
9 Oct 2023, 14:15 BST - Buyer information updated
9 Oct 2023, 14:15 BST
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedThe specific requirements of this contract are for the implementation of our 2024, 2025 and 2026 UK student recruitment campaigns. It should be noted that a media plan for the pre-application stage of the 2024 recruitment campaign is already being implemented, so the initial focus, following this award, will be on post application conversion and late applications for the 2024 cycle, as well as early engagement for the 2025 cycle. Further to this, we may also require support for postgraduate and international student recruitment campaigns. Further details were available in the tender documents.Please note the estimated total value includes the optional extension periods. The values stated in this notice are not for the marketing agency fees, but are for the total budget estimated across the potential 4 years of this contract for all associated media and advertising costs. The Marketing Agency costs are estimated to be between £200,000 and £250,000 depending upon actual requirements across the potential 4 years of this contract.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
21 Dec 2023, 14:36 GMT - Award active
Not published · Not published - Contract active
Signed 19 Dec 2023, 00:00 GMT · £3,000,000
Commercial outcome and competition
Awards Net Natives Limited Not published · Not published · active |
Contracts Contract £3,000,000 · signed 19 Dec 2023, 00:00 GMT · active |
Bid statistics bids: 12 (lot 1) electronicBids: 12 (lot 1) foreignBidsFromEU: 0 (lot 1) foreignBidsFromNonEU: 12 (lot 1) smeBids: 10 (lot 1) |
Buyer and organisations in this procedure
University of Chester
Contracting authority GB-FTS-24826Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published