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AwardedFind a Tender · award

Google Ads Direct Advertising Services

Buyer: Transport for Wales Rail Limited (Utility Buyer) →

BuyerTransport for Wales Rail Limited (Utility Buyer)
StatusAwarded
DeadlineNot published
ValueValue not published
Published24 Jul 2026

What is being bought

Provision of Google Ads advertising services via a direct arrangement with Google. The contract supports ongoing digital marketing and pay-per-click PPC advertising activity, enabling Transport for Wales to manage advertising directly with Google and improve efficiency.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Google Ads Direct Advertising Services

Statuspending
Value£5,000,000
Contract periodFrom 6 Aug 2026 to 4 Aug 2029

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06d1e8
Latest release ID070240-2026
Latest release timestampFri Jul 24 2026 11:16:26 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methoddirect
Procurement method detailsDirect award
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source0
Awards in latest release1
Contracts in latest release0
Parties in latest release2

Notice history

DateEventReference
24 Jul 2026award, contract070240-2026
23 Jul 2026award, contract069709-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  },
  "awards": [
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      "value": {
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        "amountGross": 6000000
      },
      "status": "pending",
      "renewal": {
        "description": "2x 1 year optional extensions"
      },
      "documents": [
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      ],
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      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
24 Jul 2026 · 070240-2026 · award, contract
{
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  },
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      "date": "2026-07-23T00:00:00+01:00",
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      ],
      "title": "Google Ads Direct Advertising Services",
      "value": {
        "amount": 5000000,
        "currency": "GBP",
        "amountGross": 6000000
      },
      "status": "pending",
      "renewal": {
        "description": "2x 1 year optional extensions"
      },
      "documents": [
        {
          "id": "070240-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/070240-2026",
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          "description": "Contract award notice on Find a Tender",
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          "datePublished": "2026-07-24T12:16:26+01:00"
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          "dueDate": "2026-08-06T23:59:59+01:00"
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      "relatedLots": [
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      "aboveThreshold": true,
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        "maxExtentDate": "2031-08-04T23:59:59+01:00"
      },
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    "title": "Google Ads Direct Advertising Services",
    "status": "complete",
    "legalBasis": {
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  },
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      },
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    },
    {
      "id": "GB-PPON-PYTW-6484-BTXP",
      "name": "GOOGLE UK LIMITED",
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      ],
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  ],
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}
23 Jul 2026 · 069709-2026 · award, contract
{
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    "title": "Google Ads Direct Advertising Services",
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        "id": "conflictOfInterest",
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    ],
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    "procurementMethodDetails": "Direct award",
    "procurementMethodRationale": "Google is the sole provider of the Google Ads platform and associated advertising services. As the requirement is for direct billing and access to Google Ads advertising inventory, no alternative supplier can provide the same services.",
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        "email": "larrybrady@google.com"
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}