Official UK procurement notice
GLA - YouTube Credit Line
Authority: Greater London Authority (GLA) (Public body)·On behalf of: Transport for London
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£325,000published award · exc. VAT
Award in standstill 25 Aug 2026no call for competition
Award (standstill) to GOOGLE UK LIMITED
What is being bought
Published requirement descriptionThis contract will support the GLA who requires digital advertising on Google UK Ltd's platform YouTube. The GLA advertisement campaigns will inform Londoners about the areas the Mayor is working on and how this will impact them. Some examples of campaigns we have/intend to run include:
Sharing information about how the Mayor is making London safer for young people.
Sharing information about how the Mayor is making London safer for women and girls.
Cost of living advice and support.
Advertising cultural events taking place in Trafalgar Square.
The lotProcurement structure
single lot · no lot value publishedLot #1Lot 1Awarded
79000000 Business services: law, marketing, consulting, recruitment, printing and security
Procedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award — no call for competition
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 9 Sept 2026, 16:09 BST
- Last source update
- 9 Sept 2026, 16:09 BST
- Latest notice
- Contract award notice (UK6)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06f4b9
- Why no open competition
- Single Suppliers Intellectual Property Exclusive Rights
- Published justification
- This direct award is justified under the PA 2023 Direct Award justification, schedule 5. The reasoning for this justification is below Section 5a: Procurement Act 2023 5: The following conditions are met in relation to the public contract- (a)due to a particular supplier having intellectual property rights or other exclusive rights, only that supplier can supply the goods, services or works required, and (b)there are no reasonable alternatives to those goods, services or work
How it was run
- Submission deadline
- —
Timeline
2 published dates · Europe/London- Notice published17 days ago9 Sept 2026, 16:09 BST
- Standstill ends8 days ago18 Sept 2026, 23:59 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics — not a forecastAwards 1some still in standstill
Awarded value £325,0001 award exc. VAT
| Awarded to | Value | Date | Status |
|---|---|---|---|
| GOOGLE UK LIMITED22 Sept 2026 — 22 Sept 2028 · up to 22 Sept 2030Extensions: Extension options for an additional (maximum) 2 years and 0 months on a +1,+1 basis. | £325,000 | 25 Aug 2026standstill to 18 Sept 2026 | Standstill |
Notice history
3 events · 2 releases on Find a Tender · since 8 Sept 2026- Contract signature expected21 Sept 2026, 23:59 BSTscheduled
- Contract award notice published9 Sept 2026, 16:09 BSTUK6
- Transparency notice published8 Sept 2026, 14:46 BSTUK5
Contracting authority & participating public bodies
2 public bodies on the noticeOther public bodies
- Transport for LondonProcess contact pointProcuring entityProcurement Lead
Bidders & participating suppliers
1 commercial party on the notice- GOOGLE UK LIMITEDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedTender pack and attachments
- Conflict of interest declarationNot published
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender