Official UK procurement notice
FRA084 - Creative Services Framework
Authority: Waste & Resources Action Programme (Public body)
What is being bought3 lots · detail below
Published requirement descriptionWRAP is seeking to establish a Creative Services Framework to support our in-house Marketing & Communications team and wider organisation. The framework will provide overflow capacity and access to specialist expertise for creative services across digital and print media. This ITT invites qualified freelancers and multi-disciplinary agencies to tender for inclusion in the framework. WRAP aims to contract with both individual providers and retained agencies for flexible, responsive and high-quality creative support.
The Creative Services Framework has 3 distinct lots: Graphic Design & Artworking (Lot 1), Video, Animation & Photography (Lot 2), Brand & Campaign Development (Lot 3). It is acceptable for a supplier to sit within multiple Lots.
The fast-paced nature of our campaigns and activities requires a trusted pool of creative suppliers capable of delivering high-impact work on short timelines. This ITT follows a pre-market engagement (April 2025) and reflects the needs and structure informed by that exercise.
To view this notice, please click here:
- How the procedure runs: Pre Qualification via Delta Questionnaire Stage 1 Selection Questionnaire (SQ) - Any company/individual may submit evidence of experience, technical ability and expertise via Case Studies. Stage 2 Invitation to Tender (ITT) - Only shortlisted suppliers will be invited to submit a bid/proposal, each lot being applied for require a separate written submission.
CPV: Advertising and marketing services · Business services: law, marketing, consulting, recruitment, printing and security · Graphic design services · Photographic and ancillary services
How this framework works
From the published notice- Type
- Closed framework · open framework scheme (admission reopens)
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 12 suppliers · 10 bids on the busiest of 3 lots (0.8 per place) · 12 appointed (full)
- Framework period
- 2 yrs · up to 8 yrs from 27 Oct 2025
- Scheme runs until
- 24 Oct 2033
- Supplier levy on call-offs (max %)
- 0
Published description of the framework
Stage 1 Selection Questionnaire Stage: Case Studies to evidence experience, technical ability and expertise will be scored & evaluated to shortlist Suppliers to Stage 2 ITT, which will require Pricing via Composite Day Rate (25%), Written Proposal containing a Creative Task (65%) and Social Value (10%).
Once the framework contracts have been awarded, WRAP project teams will be able to call off from the framework using one of the following processes:
Direct Award
- Assignments may be awarded by direct award if the value of the brief is less than £30k for agency suppliers and £15k for freelancers.
- We will implement a hybrid ranked / unranked Direct Award approach, allowing the Project Team to allocate awards based on specific project needs, as well as a predetermined ranking, if required. This method ensures flexibility and responsiveness to unique project requirements.
- Award Criteria may include, but is not limited to:
- Specialism, skillset and experience
- Price
- Location
- Day Rate
- To maintain fairness and transparency, each award decision will be thoroughly justified based on the above criteria.
Mini Competition / Invitation to Further Competition
- When a mini competition is carried out, all suppliers within the relevant Lot will be invited to bid for the requirement.
- Suppliers will be evaluated against the criteria included in the mini competition documents and the highest scoring supplier will be awarded the contract.
- When required, WRAP reserves the right to add pitch meetings as a layer of further competition
Lots and requirements (3)Procurement structure
3 lots · all with a published value · same evaluation weights on every lotEvery one of these 3 lots carries the same published figure, £800,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Graphic Design & ArtworkingAwardedRenewalceiling above
WRAP are looking to work with both individual freelancers and retained agencies for flexible, responsive and high-quality creative support. Working closely with our inhouse creative, marketing & delivery teams Lot 1 (Graphic Design & Artworking) will provide overflow capacity and access to specialist expertise for design services across digital and print media. Work packages will range in scope and span both longer-term strategic projects and quick turnaround tactical needs.
Lot #2Video, Animation & PhotographyAwardedRenewalceiling above
WRAP requires videographers, animators and photographers to produce high-quality, engaging visual content. Outputs must be tailored for multi-channel delivery (e.g. social, web, events), supporting programme promotion, stakeholder engagement, and public behaviour change campaigns.
WRAP anticipates appointing:
- Up to 2 retained agencies (for strategic or high-volume projects)
- Up to 5 freelancers (for flexible, ad-hoc support)
Lot #3Brand & Campaign DevelopmentAwardedRenewalceiling above
Development of creative campaign concepts, messaging and branding. This includes strategic input, creation of visual identities, campaign planning, and the development of compelling assets to engage target audiences, build brand and drive behaviour change.
WRAP anticipates appointing:
- Up to 3 retained agencies
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Written Proposal - Creative Approach & Strategic Understanding: 65%
- Price: 25%
- Social Value: 10%
Published award criteria (3)
- Price
- Written Proposal - Creative Approach & Strategic Understanding
- Social Value
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
- “FRA084 - Creative Services Framework” is a framework: the contest is a place on its panel, up to 12 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Open framework scheme
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 11 Aug 2025, 19:05 BST
- Last source update
- 22 Oct 2025, 12:05 BST
- Award evaluation window
- Submission end – 6 Oct 2025
- Authority reference
PRC033- FTS notice number
2025/S 000-047801- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-05858fFind a Tender
- How it runs
Pre Qualification via Delta Questionnaire
Stage 1 Selection Questionnaire (SQ) - Any company/individual may submit evidence of experience, technical ability and expertise via Case Studies.
Stage 2 Invitation to Tender (ITT) - Only shortlisted suppliers will be invited to submit a bid/proposal, each lot being applied for require a separate written submission.
How it was run
Official notice- Appointment period ends
- 26 Sept 2025, 23:45 BST
- Clarification deadline
- 22 Aug 2025, 23:45 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
- Supplier levy on call-offs (max %)
- call-off levy · 0
Timeline
11 Aug 2025 → 31 Oct 2025 · 8 dates- Tender notice published11 Aug 2025, 19:05 BST
- Clarification questions by22 Aug 2025, 23:45 BST
- Admission / appointment period ends390 days ago · period end, not a bid countdown26 Sept 2025, 23:45 BST
- Award decision expected by380 days ago6 Oct 2025, 23:59 BST
- Assessment summaries sent373 days ago14 Oct 2025, 00:00 BST
- Latest notice published364 days ago22 Oct 2025, 12:05 BST
- Contract starts360 days ago27 Oct 2025
- Standstill ends355 days ago31 Oct 2025, 23:59 GMT
Notice history
4 events · 2 releases on Find a Tender · since 11 Aug 2025- Tender notice published11 Aug 2025, 19:05 BSTUK4
- Contract award notice published22 Oct 2025, 12:05 BSTUK6
- Status changed to complete22 Oct 2025, 12:05 BST
- Contract signature expected4 Nov 2025, 23:59 GMTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast£800,000 inc. VAT is the framework's published maximum, restated by the publisher on 3 award rows. It is one ceiling, not 3 separate sums, and no share per lot is published; those rows read “ceiling above”.
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Graphic Design & Artworking1 award | |||
| Among Equals Limited, Design by Antony, ELEVEN MARKETING & COMMUNICATIONS LTDSME, Frink Design LimitedSME, WHISTLEJACKET, Winwood Haines Ltd5 Nov 2025 – 31 Oct 2027 · up to 24 Oct 2033Extensions: This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process. | ceiling above | 14 Oct 2025standstill to 31 Oct 2025 | Standstill |
| Lot 2 · Video, Animation & Photography1 award | |||
| Jake Bufton Photography & FilmSME, Meantime MediaSME, Skylark MediaSME, Slate and Mortar LtdSME5 Nov 2025 – 31 Oct 2027 · up to 24 Oct 2033Extensions: This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process. | ceiling above | 14 Oct 2025standstill to 31 Oct 2025 | Standstill |
| Lot 3 · Brand & Campaign Development1 award | |||
| BOND AND COYNE ASSOCIATES LIMITEDSME, Ps London LtdSME5 Nov 2025 – 31 Oct 2027 · up to 24 Oct 2033Extensions: This procurement is for Framework 1. WRAP intends to operate this open framework model for a maximum period of eight (8) years in total, through successive framework procurements approximately every two (2) years. Bidders appointed to Framework 1 will be appointed for the term stated in the Framework Agreement only. Participation in any subsequent frameworks will require participation in a new procurement process. | ceiling above | 14 Oct 2025standstill to 31 Oct 2025 | Standstill |
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Graphic Design & Artworking | 10final-stage tenders · 64 at stage one | 8 | 0 | — |
| 2 · Video, Animation & Photography | 8final-stage tenders · 47 at stage one | 6 | 0 | — |
| 3 · Brand & Campaign Development | 6final-stage tenders · 49 at stage one | 4 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
12 commercial parties on the notice- Among EqualsFramework contractor
- Bond and CoyneFramework contractor
- Design by AntonyFramework contractor
- Eleven Marketing & Communications LtdFramework contractor
- Frink Design LimitedFramework contractor
- Jake Bufton Photography & FilmFramework contractor
- Meantime Media LtdFramework contractor
- PS London LimitedFramework contractor
- Skylark MediaFramework contractor
- Slate and Mortar LtdFramework contractor
Show 2 more suppliers
- Whistlejacket LondonFramework contractor
- Winwood Haines LtdFramework contractor
Official documents & specifications (5)
Official links; attachments are not copiedTender pack and attachments
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender