Official UK procurement notice
FRA079 Marketing Services Framework
Authority: Waste & Resources Action Programme (Public body)
What is being bought
Published requirement descriptionPlease note the submission date for this notice refers to the deadline for stage 1 (selection stage) and the stage 2 (ITT/Full tender stage) deadlines will be outlined in the tender notice for this exercise,
WRAP’s Communications Team is exploring the potential establishment of a Marketing Services Framework to support the in-house marketing and campaigns team with overflow capacity and specialist expertise. The framework aims to provide flexible access to a pool of freelancers and retained agencies who can deliver a range of communications outputs. This may include paid media, influencer management, digital channel strategy, events and copywriting.
Given the reactive and fast-paced nature of this work, WRAP seeks suppliers capable of providing high-quality creative solutions with short turnaround times. This preliminary market engagement exercise is intended to assess supplier capabilities, interest and capacity to support this potential framework. The insights gathered will help shape the scope and structure of any future procurement exercise.
It is anticipated that the Framework will commence in 2025/26 calendar year, for 4-8 years.
To view this notice, please click here:
CPV: Marketing services
How this framework works
From the published notice- Type
- Closed framework · open framework scheme (admission reopens)
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 13 suppliers
- Framework period
- 2 yrs · up to 8 yrs from 20 Oct 2025
- Scheme runs until
- 24 Oct 2033
Published description of the framework
5-10 freelancers to call off (on ad hoc basis)
2-3 retained agencies
(This is estimated by WRAP and may be subject to change).
The lotProcurement structure
single lot · value publishedLot #1PlannedRenewalPublished value£6,400,000
- Economic & financial standing
Per due diligence questions in the selection questionnaire
- Technical & professional ability
Appropriate experience as laid out in tender documents
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Written Proposal: 65%
- Day rates and any other pricing structures associated with the Framework agreement.: 25%
- Social value (10%): 10%
Published award criteria (3)
- Written Proposal
- Social value (10%)
- Day rates and any other pricing structures associated with the Framework agreement.
- Economic & financial standing
Per due diligence questions in the selection questionnaire
- Technical & professional ability
Appropriate experience as laid out in tender documents
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
- “FRA079 Marketing Services Framework” is a framework: the contest is a place on its panel, up to 13 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Past planning notice
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Open framework scheme
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 1 Jul 2025, 14:05 BST
- Last source update
- 1 Jul 2025, 14:05 BST
- Award evaluation window
- Submission end – 6 Oct 2025
- FTS notice number
2025/S 000-036434- Latest notice
- Planned procurement notice (UK3)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0556c8Find a Tender
How it was run
Official notice- Appointment period ends
- 15 Aug 2025, 23:45 BST
- Clarification deadline
- 28 Jul 2025, 23:45 BST
- Electronic submission
- Allowed
- Accepted languages
- en
93URE7257H
Timeline
1 Jul 2025 → 20 Oct 2025 · 6 dates- Planning notice published1 Jul 2025, 14:05 BST
- Tender notice expected21 Jul 2025, 23:59 BST
- Clarification questions by28 Jul 2025, 23:45 BST
- Admission / appointment period endsperiod end, not a bid countdown15 Aug 2025, 23:45 BST
- Award decision expected by386 days ago6 Oct 2025, 23:59 BST
- Contract starts373 days ago20 Oct 2025, 00:00 BST
Notice history
1 event · 1 release on Find a Tender- Planned procurement notice published1 Jul 2025, 14:05 BSTUK3
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Planned procurement notice Planned procurement notice on Find a Tender