Find a TenderAwardedContract award notice
Published 31 Jul 2026, 16:43 BST

Official UK procurement notice

Food and You 2: Waves 13-16

Official notice

Authority: The Food Standards Agency (Central government)

ServicesOpen procedureAbove thresholdSME suitableVCSE suitable
Sectors: IT Services & Software (72)Business Services & Consultancy (79) Delivery: Delivery location not published
Published estimate£1,100,000≈ £259k / year · £1,320,000 inc. VAT
Submissions closed 25 Sept 2026awarded 26 Oct 2026
Award (standstill) to IPSOS (MARKET RESEARCH) LTD
Contract term 4 yrs 3 moends 31 Mar 2031 · up to 31 May 2031 with extensions · starts 1 Jan 2027

What is being bought

Published requirement description

In order to protect consumers, we need to understand their attitudes, knowledge and behaviour in relation to food. The Agency’s main source of methodologically robust and representative evidence regarding consumers’ attitudes, knowledge and behaviour in relation to food is our annual Official statistic Food and You 2 survey. This survey has an important role in measuring the FSA’s progress towards its strategic objectives, providing evidence to support FSA policy decision-making, communication campaigns and other activities as well as identifying topics for further research or action.

The survey currently samples 4,000 households (including 1,000 households in both Northern Ireland and Wales). Since Wave 8, we have also worked with our counterparts in Food Standards Scotland, to achieve an additional 1,000 households in Scotland on an annual basis. This data is reported and published separately by Food Standards Scotland.

The FSA is seeking an experienced research agency to continue delivering the FSA’s official statistic Food and You 2 annual survey, for waves 13-16 (one survey wave per year).

This specification sets out key deliverables in 5 stages as follows:

  1. Questionnaire development: Working with the FSA to develop the questionnaire and survey materials for Waves 13-16
  2. Conducting fieldwork for Waves 13-16 including the distribution of invite letters and incentives.
  3. Data processing: Processing and cleaning of the survey data
  4. Production of data sets: The production of all data files and supporting documentation
  5. Production of final outputs such as aggregate data tables and reports required for the project. In recent years, the FSA has produced data tables and findings reports in house. We welcome bids where data tables and reports are conducted by suppliers. More information is provided under this section.
  • The authority expects to re-tender this requirement around 1 Jul 2030, 23:59 BST.

CPV: Data collection and collation services · Market research services · Social research services · Survey analysis services · Survey conduction services · Survey services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 4 yrs 3 moSMEVCSEPublished value£1,100,000
Contract period: 1 Jan 2027 – 31 Mar 2031 (4 yrs 3 mo) · up to 31 May 2031 with extensionsValue: £1,100,000 exc. VAT · £1,320,000 inc. VAT
Eligibility: SME eligibleVCSE eligible
Extensions: The contract is anticipated to commence in January 2027 and expire in March 2031. The Buyer reserves the right to extend the contract for a period of up to two (2) months. The contract will also be subject to annual break clauses, exercisable by the Buyer at the end of each Contract Year upon providing not less than three (3) months' written notice. · The Buyer reserves the right to extend the contract for a period of up to two (2) months beyond the initial contract term.
Pre-qualification & selection criteria (PQQ)2
  • Economic & financial standing

    See PSQ

  • Technical & professional ability

    Detailed within the Specification

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published sub-criteria (2)
  • Technical: 80%
  • Commercial: 20%
Published award criteria (2)
  • Technical: The extent to which the bidder demonstrates a clear understanding of the requirement and provides a robust, credible, and deliverable methodology. Responses will be evaluated against the quality of the proposed approach, technical capability, relevant experience, project management arrangements, risk management, resources, and ability to achieve the required outcomes and deliverables. Scoring methodology will be provided in the specification.
  • Commercial: Commercial / Value for Money (20%) – Assessment of the bidder's proposed pricing and overall value for money. Evaluation will consider the transparency, reasonableness and competitiveness of costs, ensuring that the proposed solution delivers the required outcomes and quality standards while providing the best value for public funds. Scoring methodology will be provided in the specification
Conditions of participation2
  • Economic & financial standing

    See PSQ

  • Technical & professional ability

    Detailed within the Specification

What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · next expected 1 Jul 2030
First published
31 Jul 2026, 16:43 BST
Last source update
26 Oct 2026, 15:05 GMT
Award evaluation window
Submission end – 21 Oct 2026
Authority reference
C457884
FTS notice number
2026/S 000-072892
Latest notice
Contract award notice (UK6)
Classification (CPV)
Data collection and collation servicesMarket research servicesSocial research servicesSurvey analysis servicesSurvey conduction servicesSurvey services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-06d93f Find a Tender
Contract terms summary

Payment of undisputed invoices will be made within 30 days of receipt of invoice, which must be submitted promptly by the Supplier.

All invoices must be sent, quoting a valid Purchase Order Number (PO Number).

Within 10 Working Days of receipt of your countersigned copy of this Order Form, we will send you a unique PO Number. You must be in receipt of a valid PO Number before submitting an invoice.

To avoid delay in payment it is important that the invoice is compliant and that it includes a valid PO Number, item number (if applicable) and the details (name, email, and telephone number) of your Buyer contact (i.e. Buyer Authorised Representative). Non-compliant invoices may be sent back to you, which may lead to a delay in payment.

Review and risk notes
Risks

Risks associated with this contract may include, but are not limited to, delays in project delivery, budgetary pressures, changes in scope or requirements, difficulties in obtaining representative samples, sampling plan amendments, sample quality or availability issues, lower than anticipated survey response rates, failure to achieve sample targets or demographic representation, stakeholder approval delays, challenges maintaining trend comparability between survey waves, accessibility and translation requirements, postal or incentive distribution issues, data quality concerns, duplicate, fraudulent or AI-generated responses, weighting and statistical processing errors, delays in dataset production, platform or system failures, cyber security incidents, data protection breaches, subcontractor performance issues, staff turnover, resource constraints, and delays to key milestones, reporting or publication timelines.

There is also a risk that future changes to legislation, government priorities, government statistical standards, policy priorities, data protection requirements, accessibility obligations, technology, artificial intelligence governance, survey methodologies, public participation levels, or wider economic and societal factors may affect delivery, scope, costs, outputs or timelines during the contract term.

Furthermore, decisions regarding the inclusion of Scotland in future survey waves, changes to sample design, or additional reporting requirements may affect project scope and resource requirements.

How it was run

Official notice
Run through: Atamis legacy domain (health-family.force.com) · Who buys & how to bid on Atamis
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Legacy Salesforce domain still used in notices — use the current Atamis portal · this portal address is a legacy domain; the operator has migrated
Submission deadline
25 Sept 2026, 12:00 BST
Clarification deadline
28 Aug 2026, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Tenders for FSA funded projects must be submitted through the health-family single e-Commercial System (Atamis), using the following link: health-family.force.com/s/Welcome ↗

Timeline

31 Jul 2026 → 1 Jan 2027 · 8 dates
  1. Tender notice published88 days ago
    31 Jul 2026, 16:43 BST
  2. Clarification questions by61 days ago
    28 Aug 2026, 12:00 BST
  3. Submission deadline33 days ago
    25 Sept 2026, 12:00 BST
  4. Award decision expected by6 days ago
    21 Oct 2026, 23:59 BST
  5. Assessment summaries sent2 days ago
    26 Oct 2026
  6. Latest notice published45h ago
    26 Oct 2026, 15:05 GMT
  7. Today
    28 Oct 2026
  8. Standstill endsin 8 days
    5 Nov 2026, 23:59 GMT
  9. Contract startsin 64 days
    1 Jan 2027

Notice history

4 events · 2 releases on Find a Tender · since 31 Jul 2026
  1. Tender notice published
    31 Jul 2026, 16:43 BST
    UK4
  2. Contract award notice published
    26 Oct 2026, 15:05 GMT
    UK6
  3. Status changed to complete
    26 Oct 2026, 15:05 GMT
  4. Contract signature expected
    30 Nov 2026, 23:59 GMT
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1some still in standstill
Awarded value £1,198,6481 award exc. VAT
Bids received 42 from SMEs
Awarded toValueDateStatus
IPSOS (MARKET RESEARCH) LTD1 Jan 2027 – 31 Mar 2031 · up to 31 May 2031Extensions: (optional 2-month extension), subject to an annual break clause exercisable by the Buyer at the end of each Contract Year on not less than three months' written notice. · Options: subject to an annual break clause exercisable by the Buyer at the end of each Contract Year on not less than three months' written notice.£1,198,64826 Oct 2026standstill to 5 Nov 2026Standstill

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4final-stage tenders21—

Contracting authority & participating public bodies

Food Standards Agency

Contracting authorityPublic authority - central government GB-PPON: PJRM-6866-LYYX YO1 7PR, York, Yorkshire & Humber, YO1 7PRContact name, email

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender