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ClosedFind a Tender · UK4

Festive Activation at Pier Head and St George's Plateau

Buyer: Liverpool City Council →

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BuyerLiverpool City Council
StatusClosed
Deadline14 Apr 2026
Value£240,000
Published18 Mar 2026

What is being bought

Liverpool City Council (LCC) is seeking an Operator to deliver high-quality, destination enhancing, festive activation. under a 'License to Occupy' at two iconic locations, to create a distinctive and memorable festive experience that attracts visitors, supports the local economy, and reinforces Liverpool's status as one of the UK's leading festive destinations. The tender seeks an Operator (or Operators x 2) relating to the design, provision, installation, and operation of a festive attraction(s), seasonal market stalls and food and beverage outlets, delivered at St George's Plateau and the Pier Head from the 2026/27 season onward. LCC seeks to procure an experienced Operator to take full responsibility for the end-to-end design, build, management, and delivery of all activity within each allocated site(s), including but not limited to: - • Full end-to-end operations, incl. Site design, layout, infrastructure, site build, site management, and site de-rig • Completion of Event Management Plans, representation at JAG and SAG • Management and curation of all traders • Provision and oversight of all attractions and activations • Food and beverage strategy, planning, and delivery • Coordination and arranging utilities requirements • Back-of-house coordination • Comprehensive health & safety, crowd management, and security plans • Front-of-house delivery visitor experience • Accessibility planning and inclusive visitor experience • Sustainable and environmentally responsible practices Liverpool City Council role and responsibility will be: • To issue a Land Use Agreement to the appointed Operator on a commercial basis (the Council will enter the agreement as the landowner) • To set the standards, parameters and define the desired outcomes • To monitor operator performance and ensure compliance with all regulatory and contractual requirements Bidders are encouraged to submit proposals with a mix of high‑quality, free and paid for festive activations that enhance Liverpool's seasonal offer and create memorable experiences for residents and visitors, while remaining complimentary and sensitive to the unique character and heritage of both Pier Head and St George's Plateau. There should be a festive centrepiece at the heart of the offer which will attract footfall and create dwell time. Activations should contribute positively to the overall festive atmosphere, elevate the city's Christmas programme, and integrate seamlessly within these culturally and historically significant spaces.

Delivery location

UKD72, GB · UKD72, GB

Categories

Hotel, restaurant and retail trade services 55000000

Lot details

Pier Head

An internationally recognised waterfront space, acting as a major anchor within the visitor economy by welcoming millions of visitors each year to experience the city's heritage, public events, and world‑class views across the Mersey.

Statusactive
Value£120,000
Contract periodFrom 25 May 2026 to 25 May 2026
SME suitabilitySuitable for SMEs

Award criteria
Quality — Quality 60% (60%)
Cost — Cost 30% (30%)
Social Value — Social Value 10% (10%)

St George's Plateau

St George's Plateau is one of Liverpool's most prominent civic spaces, positioned at the heart of the city's cultural quarter. It is a key gathering point for major public events and celebrations, due to its iconic backdrop of St George's Hall and its strong connectivity across the city centre and directly outside Lime Street national rail station.

Statusactive
Value£120,000
Contract periodFrom 25 May 2026 to 25 May 2026
SME suitabilitySuitable for SMEs

Award criteria
Quality — Quality 60% (60%)
Cost — Cost 30% (30%)
Social Value — Social Value 10% (10%)

What is included

ItemCategoryQuantity
1Hotel, restaurant and retail trade servicesNot published
2Hotel, restaurant and retail trade servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 55. The category anchor is Hotel, restaurant and retail trade services (55000000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 556444 median · 13.8 average (168 of 644 with a bid count)1.7 average (174 of 644 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UKD721Not publishedNot publishedNot published
Similar published value (0.5×–2×)37Not publishedNot publishedNot published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeconcession
Covered byGPA
Submission policyallowed
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-060b7d
Latest release ID024833-2026
Latest release timestampWed Mar 18 2026 16:51:41 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/024833-2026
Tender statusactive
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: end2026-04-14T12:00:00+01:00
Expression of interest deadlineNot published
Enquiry deadline2026-04-07T12:00:00+01:00
Award period: startNot published
Award period: end2026-05-25T23:59:59+01:00
Submission method detailshttps://www.google.com/search?q=pro+contract
Submission languagesen
Electronic catalogue policyNot published
Total tender value£240,000
Tender lots in source2
Tender items in source2
Tender documents in source2
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
18 Mar 2026tender024833-2026
21 Jan 2026planning005449-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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    "value": {
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      {
        "id": "024833-2026",
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        "format": "text/html",
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    "awardPeriod": {
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    },
    "description": "Liverpool City Council (LCC) is seeking an Operator to deliver high-quality, destination enhancing, festive activation. under a 'License to Occupy' at two iconic locations, to create a distinctive and memorable festive experience that attracts visitors, supports the local economy, and reinforces Liverpool's status as one of the UK's leading festive destinations.  \nThe tender seeks an Operator (or Operators x 2) relating to the design, provision, installation, and operation of a festive attraction(s), seasonal market stalls and food and beverage outlets, delivered at St George's Plateau and the Pier Head from the 2026/27 season onward.\nLCC seeks to procure an experienced Operator to take full responsibility for the end-to-end design, build, management, and delivery of all activity within each allocated site(s), including but not limited to: - \n•\tFull end-to-end operations, incl. Site design, layout, infrastructure, site build, site management, and site de-rig\n•\tCompletion of Event Management Plans, representation at JAG and SAG\n•\tManagement and curation of all traders \n•\tProvision and oversight of all attractions and activations \n•\tFood and beverage strategy, planning, and delivery \n•\tCoordination and arranging utilities requirements\n•\tBack-of-house coordination\n•\tComprehensive health & safety, crowd management, and security plans\n•\tFront-of-house delivery visitor experience \n•\tAccessibility planning and inclusive visitor experience \n•\tSustainable and environmentally responsible practices\nLiverpool City Council role and responsibility will be: \n•\tTo issue a Land Use Agreement to the appointed Operator on a commercial basis (the Council will enter the agreement as the landowner)\n•\tTo set the standards, parameters and define the desired outcomes\n•\tTo monitor operator performance and ensure compliance with all regulatory and contractual requirements\nBidders are encouraged to submit proposals with a mix of high‑quality, free and paid for festive activations that enhance Liverpool's seasonal offer and create memorable experiences for residents and visitors, while remaining complimentary and sensitive to the unique character and heritage of both Pier Head and St George's Plateau. \nThere should be a festive centrepiece at the heart of the offer which will attract footfall and create dwell time.\nActivations should contribute positively to the overall festive atmosphere, elevate the city's Christmas programme, and integrate seamlessly within these culturally and historically significant spaces.",
    "tenderPeriod": {
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Complete JSON history (2 releases)
18 Mar 2026 · 024833-2026 · tender
{
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    "submissionMethodDetails": "https://www.google.com/search?q=pro+contract",
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  },
  "parties": [
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      "id": "GB-PPON-PRVY-7813-WLPG",
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      "address": {
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}
21 Jan 2026 · 005449-2026 · planning
{
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            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "55000000",
            "scheme": "CPV",
            "description": "Hotel, restaurant and retail trade services"
          }
        ]
      }
    ],
    "title": "Festive Activation at Pier Head and St George's Plateau",
    "value": {
      "amount": 5000000,
      "currency": "GBP",
      "amountGross": 6000000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Liverpool City Council (LCC) is seeking to elevate its city‑wide Christmas offer, strengthening Liverpool's position as one of the UK's leading festive destinations. \nTwo landmark locations form the cornerstone of this ambition:\n•\tPier Head - An internationally recognised waterfront space\n•\tSt George's Plateau - An iconic and cultural focal point at a key city gateway\nLCC is now exploring opportunities to appoint a single operator for each site, or one experienced operator capable of managing both sites collectively, to deliver high‑quality, destination‑enhancing, festive activation. \nThe Council's aim is to create welcoming, distinctive and memorable festive experiences that attract visitors, support the local economy, and reinforce Liverpool's status as a top Christmas destination.",
    "communication": {
      "futureNoticeDate": "2026-02-23T23:59:59Z"
    },
    "specialRegime": [
      "concession"
    ],
    "aboveThreshold": true,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PRVY-7813-WLPG",
      "name": "Liverpool City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD72",
        "country": "GB",
        "locality": "Liverpool",
        "postalCode": "L3 1DS",
        "countryName": "United Kingdom",
        "streetAddress": "Cunard Building"
      },
      "details": {
        "url": "https://liverpool.gov.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PRVY-7813-WLPG",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "commercialprocurement@liverpool.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "005449-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/005449-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-01-21T15:55:53Z"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-02-05T23:59:59Z",
        "description": "There will be an engagement event being held on the 9th February 2026 from 12 noon to 1.30pm"
      }
    ]
  },
  "initiationType": "tender"
}