Executive Digital Leadership Programme

Hywel Dda University Health Board's (HDUHB) Workforce

and OD Directorate is seeking to award a contract for the

provision of an Executive Digital Leadership Development

Programme. The programme will support the development of

leadership capabilities required to drive digital transformation

across the organisation, equipping participants with the skills,

knowledge and confidence to lead change initiatives

effectively. The programme will provide structured learning

and development opportunities focused on leadership,

strategic thinking, change management and innovation. The

intended outcome is to strengthen leadership capacity,

support organisational transformation objectives and improve

organisational performance. Market research undertaken by

the Health Board has identified Adapt2Digital as the only

supplier currently known to provide the specialist combination

of executive leadership development, digital-era mindset

transformation, leadership diagnostics, coaching and

mentoring required to meet the programme

objectives.Adapt2Digital is the creator and sole owner of

Modern Mindset Theory, The Dilyn Way™ change

framework, The Power of ONE methodology and specialist

digital-leadership profiling tools. These proprietary

methodologies and assessment tools form a core component

of the proposed programme and are exclusive to the

supplier. With more than 15 years' experience supporting UK

and international public-sector leaders, Adapt2Digital has

developed and refined its methodologies through delivery of

transformation and leadership programmes within complex

organisational environments. Market research indicates that

whilst alternative providers offer elements of leadership

development, coaching or organisational change support, no

other supplier has been identified that offers the same

combination of proprietary methodologies, digital-leadership

diagnostics and integrated development approach required

for this programme. The Health Board considers the proposed

contract to represent value for money. Benchmarking

undertaken against comparable executive leadership and

digital transformation programmes indicates that the

proposed costs are commensurate with the specialist nature

of the services being provided. The programme has been

developed within an approved budget and has been

structured to maximise outcomes, impact and long-term

organisational benefit whilst ensuring the prudent use of

public funds.Adapt2Digital is the only supplier currently

identified as capable of delivering an evidence-based,

digitally focused and sustainable leadership development

programme that meets the Health Board's specific

requirements. The supplier's exclusive intellectual property,

specialist expertise and established public-sector track record

provide the rationale for the proposed direct award.