Evaluation of the additionality of the Commonwealth Games Business and Tourism Programme

The contracting authorities are seeking to appoint a single contractor or supplier who can supply the full suite of services either as prime contractor or subcontract elements which

cannot be met from own resources.

The full services in scope are:

(i) evaluation of marketing campaigns (perceptions research)

(ii) evaluation of leisure tourism activity and (visitor surveys)

(iii) evaluation of UK House (research with UK House delegates)

A range of marketing campaigns are planned via the BATP, targeting a range of priority audiences, source markets and sectors. A key objective of the programme is to achieve the

shifts in perceptions of the UK and the West Midlands as a business, investment and visitor destination required to drive in-flows of investment and tourism.

We require research, therefore which tracks, over the course of the BATP, changes in:

1. Levels of awareness of the UK and West Midlands offer
2. Positive or negative sentiment and what audiences associate the UK and the region with, For example in previous research the West Midlands has commonly been associated with its automotive and wider engineering sector, its central location and its universities.

Whether they would consider (i) recommending the UK and the West Midlands to clients and/or (ii) visiting the UK and the West Midlands. The research will need to:

(i) Provide baseline intelligence on the position before the marketing campaigns begin to have an impact.

(ii) Indicate the position after the marketing activity has taken place.

(iii) Provide further evaluation of the position further down the line, when the activity has begun to impact more fully on sentiment and consideration. We welcome tenderers' ideas

and recommendations on timings for this research will also inform the evaluation of the wider Commonwealth Games legacy programme - helping us understand the extent to which the

Games themselves and their wider legacy programmes shift perceptions of the UK and the West Midlands

Again, the UK House is part of the Commonwealth Games and will be situated in the Centre of Birmingham, be GREAT/CWC branded and will showcase and celebrate Britain as a leading, innovative nation with a dynamic, investor-friendly UK Industrial Strategy. It will also focus on specialist areas of regional excellence, highlight opportunities for investment in

Birmingham and the Midlands Engine and focus on investment on R&D and wider regional skills that the UK offers today. In addition, smaller satellite events will be held across the City and region to increase impact and engagement.

Through the use of world-renowned speakers, high-quality content, rich innovation and masterclasses we will focus on real business stories of investment success and UK expertise

and creativity; we will celebrate incredible growth stories from small start-ups to multinationals; inspire and motivate the guests to invest or grow their business by joining a new dynamic UK business landscape with strong financial and economic drivers.

There will be innovative formats to excite visitors from across the Commonwealth, focusing on plenary sessions, a set piece Global Investment Conference, hosted networking, opportunities for dialogue in group and bi-lateral formats and the opportunity to interact with showcases of contrasting innovations. Although the content will be business focused, cultural, food and sporting partnerships will be celebrated at key moments during the 9-day

event.

We estimate capacity for plenary events up to 500, with the ability to host up to 2,000 visitors on a daily basis.

Example data collected for the UK House activity will include:

• Output data such as:

a) visitor volumes

b) Nationality

c) Sector

d) Outtake data such as UK House attendee customer experience.

e) Responses to increased propensity/ intention to export, invest, do business within the UK (versus those who do not interact with the UK House programme).

f) Outcome data such as:

1. Number of new investment leads into the investment pipeline
2. Number of business service interactions
3. Number of investment inquiries relating to FDI in the UK (by sector / country)
4. Volume (#) and value (£) of new exports (by sector)
5. Volume (#) and value (£) of new procurements from foreign businesses (by sector).
6. Volume (#) and value (£) of FDI contracts (by sector & country) - actual Additional information: The tender is jointly Procured by WMGC Limited and Department for International Trade, therefore successful Contractor for the relevant component awarded must expect to be jointly managed by the two Contracting Authorities who are jointly procuring this requirement.

Any services related to this procurement which are not foreseeable yet, but will become necessary in future will be varied inline with PCR (2015) regulation 72 modification of contracts during their term as long as the change is not a material or substantial change in line with definition for material or substantial change according to Reg.72.