Find a TenderAwardedContract details notice

Published 31 Mar 2026, 16:05 BST

Official UK procurement notice

EU_1041 - Framework for influencers and UGC content creation

Official notice

Authority: British Council (Local council)

Framework agreementServicesCompetitive flexible procedureAbove thresholdSME suitable

Sectors: Business Services & Consultancy (79) Delivery: UK

Framework ceiling (notional)£1,600,000framework ceiling, not attributable revenue

Submissions closed 1 May 2026awarded 10 Jun 2026

Awarded to Addclick SA +6 more7 awards

Framework period 2 yrsends 1 Jul 2028 · up to 1 Jul 2034 with extensions · starts 1 Jul 2026

What is being bought

Published requirement description

This is a procurement for a framework of UGC content creation agencies and influencer rep

How the procedure runs: 3 stages: stage 1 - completeness check and pricing approach and suplier response, stage 2 - supplier dialogue, stage 3 bafo

CPV: Marketing services

The lotProcurement structure

single lot · value published

Lot #1AwardedRenewal 2 yrsPublished value£1,600,000

Contract period: 1 Jul 2026 – 1 Jul 2028 (2 yrs) · up to 1 Jul 2034 with extensionsValue: £1,600,000 exc. VAT · £1,800,000 inc. VAT

Delivery: UK

Extensions: up to 8 years framework, reopening every 2

79342000 Marketing services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Supplier response: as per documents published

What this means for your bid

“EU_1041 - Framework for influencers and UGC content creation” is a framework: the contest is a place on its panel, not a single contract.

Procedure terms & legal framework

From the official record

Procedure method: Competitive flexible procedure
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Procurement category: Services
Notice status: Awarded
Procurement threshold: Above threshold (FTS publication)
Regulatory regime: Standard
Commercial structure: Framework agreement
Who may use this agreement: Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type: Competitive procedure
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 31 Mar 2026, 16:05 BST
Last source update: 25 Aug 2026, 10:01 BST
Award evaluation window: Submission end – 1 Jul 2026
FTS notice number: 2026/S 000-029921
Latest notice: Contract details notice (UK7)
Classification (CPV): Marketing services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-0679cf Find a Tender

How it runs: 3 stages: stage 1 - completeness check and pricing approach and suplier response, stage 2 - supplier dialogue, stage 3 bafo

How it was run

Official notice

Run through: TCS TAP eSourcing

Supplier login requiredElectronic submission allowedLanguage: EN

Access & registration note: Free

Appointment period ends: 1 May 2026, 13:00 BST
Clarification deadline: 23 Apr 2026, 13:00 BST
Submission channel: Official e-sourcing portal
Electronic submission: Allowed
Accepted languages: en

Detailed submission instructions & authority contactsFrom official release

tap.tcsapps.com/tap2/ ↗

Timeline

31 Mar 2026 → 25 Aug 2026 · 7 dates

Tender notice published206 days ago
31 Mar 2026, 16:05 BST
Clarification questions by183 days ago
23 Apr 2026, 13:00 BST
Admission / appointment period ends175 days ago · period end, not a bid countdown
1 May 2026, 13:00 BST
Assessment summaries sent135 days ago
10 Jun 2026
Award decision expected by114 days ago
1 Jul 2026, 00:59 BST
Contract starts114 days ago
1 Jul 2026
Latest notice published59 days ago
25 Aug 2026, 10:01 BST

Notice history

7 events · 5 releases on Find a Tender · since 31 Mar 2026

Tender notice published
31 Mar 2026, 16:05 BST
UK4
Contract award notice published
10 Jun 2026, 12:57 BST
UK6
Status changed to complete
10 Jun 2026, 12:57 BST
Contract signature expected
26 Jun 2026, 00:59 BST
scheduled
Contract details notice published
6 Aug 2026, 08:05 BST
UK7
Contract details notice published
10 Aug 2026, 10:55 BST
UK7
Contract details notice published
25 Aug 2026, 10:01 BST
UK7

Routine re-releases (5)

2026-06: 1 release · 10 Jun 2026
2026-03: 1 release · 31 Mar 2026

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Suppliers appointed 77 awards · see the list ↓

Bids received 72 from SMEs

Contracts signed 3latest 1 Jul 2026

£200,000 inc. VAT is the framework's published maximum, restated by the publisher on 7 award rows. It is one ceiling, not 7 separate sums, and no share per lot is published; those rows read “ceiling above”.

Awarded to	Value	Date	Status
Addclick SA1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
The Backstory Lab1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
CREATOR MARKETING KFT1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every 2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
LETS BE INFLUENCED SL1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every 2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
ONLYTHEJUICE CONSULTING SL1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every 2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
SHOWUP LP1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every 2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded
TikTokuj.cz s.r.o1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034Extensions: The framework will reopen every 2 years up to 8 in total	ceiling above	10 Jun 2026	Awarded

Contracts

All 2 of these contracts carry the same published figure, £25,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

Contract 2 · The Backstory Lab
Signed
1 Jul 2026
Value
ceiling above
Period
1 Jul 2026 – 1 Aug 2028 · up to 1 Jul 2034 with extensions
Status
active
Extensions
The framework will reopen every2 years up to 8 in total
Contract 5 · ONLYTHEJUICE CONSULTING SL
Signed
30 Jun 2026
Value
£30,000 inc. VAT
Period
1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034 with extensions
Status
active
Extensions
The framework will reopen every 2 years up to 8 in total
Contract 7 · TikTokuj.cz s.r.o
Signed
30 Jun 2026
Value
ceiling above
Period
1 Jul 2026 – 1 Jul 2028 · up to 1 Jul 2034 with extensions
Status
active
Extensions
The framework will reopen every 2 years up to 8 in total

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
7final-stage tenders	2	0	—

Contracting authority & participating public bodies

British Council

Contracting authorityPublic authority - sub-central government GB-PPON: PHTN-1551-GCQH 1 Redman Place, London, London, E20 1JQContact name, email

Framework contractors & participating bidders

7 commercial parties on the notice

Addclick SAFramework contractorGB-PPON: PBPV-4265-CXMG R. Alfredo Allen 455 e 461 sala 253, Porto, PT, 4200-135, PTContact email
CREATOR MARKETING KFTFramework contractorGB-PPON: PLDP-3593-GPLQ Tarpai tér 5, Budapest, HU, 1151, HUContact email
LETS BE INFLUENCED SLFramework contractorGB-PPON: PRRX-7719-HQZG AVENIDA DE MADRID 7, P2 5F, Madrid, ES, 28760, ESContact email
ONLYTHEJUICE CONSULTING SLFramework contractorGB-PPON: PNJB-3396-VZBR Calle del Beato Florentino Obispo, 3, Barbastro, ES, 22300, ESContact email
SHOWUP LPFramework contractorGB-PPON: PZZR-7191-MXQP 46, Konstantinoupoleos Ave., Athens, EL, 17121, GRContact email
The Backstory LabFramework contractorGB-PPON: PLQV-8256-BGJY 58 Rue de Monceau, Paris, FR, 75008, FRContact email
TikTokuj.cz s.r.oFramework contractorGB-PPON: PDZG-4574-HVGM Jeseniova 519/19, Prague, CZ, 13000, CZContact email

Official documents & specifications (11)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender25 Aug 2026, 10:01 BST
Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender10 Aug 2026, 10:55 BST
Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender6 Aug 2026, 08:05 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender10 Jun 2026, 12:57 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender10 Jun 2026, 12:57 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender10 Jun 2026, 12:57 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender10 Jun 2026, 12:57 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender10 Jun 2026, 12:57 BST

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