ESC22207 - Marcomms Framework

Agencies on this lot are capable of translating communications strategy into marcomms

deliverables, and producing, actionable, effective, cost efficient and measurable content

across all relevant channels. This may include, but is not limited to:

• Offering a traditional public relations service using a wide variety of channels
• Providing detailed media and channel recommendations
• Offering recommendations for brand awareness and media management
• Using data and analytics to justify investment decisions
• Design and develop content in line with ESC’s services and offerings
• Design and develop high-quality methods of dissemination for content
• Research, write and develop case-studies
• Develop positioning and messaging
• Development of creative propositions, inclusive of relevant research including the delivery

of brand and values workshops

• Training, including media training, crisis handling etc.
• Public affairs strategy service

Agencies can provide digital marketing services and products both as sole services/products

and to integrate with wider campaigns, with a particular focus on digital lead generation

campaigns using all mediums and channels available to them. In addition, we are looking for

agencies who are experts on social media and how to develop this channel for use and

integration with marketing campaigns. This may include, but is not limited to:

• Digital campaign development and management
• Expertise and knowledge in the use of paid media, SEO, optimisation and analytics and

reporting

• Content creation and management
• Social media execution/implementation and strategy
• Interactive tools including apps
• Digital collateral

Agencies can provide a full design service across all types of project. This may include, but is

not limited to:

• Creative direction and management
• Developing design concepts suitable across all media channels, including online and

offline.

• Designing/developing brand collateral to include, but not limited to:

o Brochures

o Infographics and icons

o Magazines, booklets and programmes

o Stationery and marketing products

o Large scale graphics including hoardings

o Events stands, boards, banners, displays, vinyls

o Bespoke collateral

o Posters

o Reports, guides, manuals and workbooks

o Imagery / illustrations /animations

o HTML emails

o Digital brochures

o Interactive tools and presentations

• Designing brand identity including:

o Logo

o Core messages

o Intellectual Property Rights

o Trademarking

• Developing/producing multi-channel brand guidelines
• Typesetting, proofing and pagination
• Liaison with printers/print managers and event or digital production teams

Agencies are capable of producing one or more of the following:

• Production and editing of moving picture and video (TV, web, social etc) – including:

o Promotional films, online, content, interviews

o Videoing of events/workshops

o External or internal interview videos

o Editing of in-house produced content

• Animation and motion graphics including fly-throughs
• Drone footage
• Augmented reality and bespoke VR/AR technology (visual projection, goggles etc).
• Still photography
• Headshots
• External filming of case studies with partners/customers
• Sourcing of B roll and/or stock imagery to complement video production