Enhance Core Website Visitor Experience In Line with Optimisation Plan

Official notice

Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: IT Services & Software (72) Delivery: West Midlands (UKG3)

Awarded value£39,170published contract · exc. VAT

Awarded 18 Jan 2022no call for competition

Awarded to New Mind Internet Consultancy Trading as Simpleview Europe Ltd

What is being bought

Published requirement description

Online visibility and ease of access to quality content and information is essential to the positioning of Birmingham and the WM as a credible destination during Gamestime. User experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors over time.

CPV: Web page editing software development services

The lotProcurement structure

single lot · no lot value published

Lot #1The aim of this procurement is to have and online visibility and ease of access to…Awarded

The aim of this procurement is to have and online visibility and ease of access to quality content and information which is essential to the positioning of Birmingham and the WM as a credible destination during games time. The objective is to enhance user experience and technical enhancements to encourage online discovery and to deliver more satisfying online experiences will help our destination in increasing its market share to deliver long term value in presenting the offer and in changing perceptions of visitors overtime. A thorough website audit has been undertaken by our delivery partner CtConsults, within this document, they detail enhancements and technical modifications to the design, structure and user experience of the current visitbirmingham.com website. The delivery of such enhancements can only be undertaken by our incumbent web agency Simpleview - this is due to them being the architects of the software/code that needs to be modified to achieve these goals. For technical compatibility it is prudent that the IP held by Simple View allows the parent owner of that IP to do all service modifications to the website so as not to invalidate any warranties that are given.

Delivery: West Midlands

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 9 Feb 2022, 10:24 GMT
Last source update: 9 Feb 2022, 10:24 GMT
Authority reference: 2021-WMGC-0077
FTS notice number: 2022/S 000-003682
Classification (CPV): Web page editing software development services
Delivery area: West Midlands (UKG3)
Official registry OCID: ocds-h6vhtk-0314fd Find a Tender

Why no open competition: The works, supplies or services can be provided only by a particular economic operator due to protection of exclusive rights, including intellectual property rights
Published justification: It is the intention of WMGC Ltd to directly award Simpleview this contract due to the nature of the service required and in line with principles set in PPN01/20 where direct award is permissible due absence of competition and protection of exclusive rights under Regulation 32 (2) of the PCR which allows for sole supplier sourcing through use of a negotiated procedure without prior publication to be used and this request also falls within Regulation 32 (5) delivery of services by an existing supplier to where competition is absent due to technical reasons.
Furthermore, there is protection of exclusive rights, including intellectual property rights where there is no reasonable alternative or substitutes that exists and the absence of competition is not the result of an artificial narrowing down
of the parameters of the procurement. In the case of this procurement competition is absent and only one supplier can
provide the expertise required to produce the product or has capacity to complete on the scale required.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £39,1701 contract exc. VAT

Bids received 11 from SMEs

Contracts signed 1latest 18 Jan 2022

Awarded to	Value	Date	Status
New Mind Internet Consultancy Trading as Simpleview Europe Ltd	£39,170 †	—	Awarded

Contracts

Contract 003682-2022-2021-WMGC-0077-1 · New Mind Internet Consultancy Trading as Simpleview Europe Ltd
Signed
18 Jan 2022
Value
£39,170
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids · 1 electronic	1	—	—

Contracting authority & participating public bodies

WEST MIDLANDS GROWTH COMPANY LIMITED

Contracting authorityPublic bodyBody governed by public lawGeneral public services 16 Summer Lane, BIRMINGHAM, West Midlands, B19 3SDContact name, email

Dispute resolution & review bodies

Commercial Working GroupReview body Birmingham

Bidders & participating suppliers

1 commercial party on the notice

New Mind Internet Consultancy Limited (T/A Simpleview Europe)Awarded supplier Langtons Chartered Accountants, The Plaza, 100 Old Hall Street, Liverpool, North West, L3 9QJ

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.