Official UK procurement notice
Econometric Modelling · UK public procurement notice
Authority: ABELLIO EAST MIDLANDS LIMITED
Sectors: Software Packages & ERP (48)Business Services & Consultancy (79) Delivery: UK
Awarded value£350,000published award · exc. VAT
Awarded 19 Mar 2026no call for competition
Awarded to SPARK FOUNDRY LIMITED
What is being bought
Published requirement descriptionEconometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI.
The lotProcurement structure
single lot · no lot value publishedProcedure terms & legal framework
From the official record- Procedure method
- Direct award
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Utilities
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 19 Mar 2026, 15:25 GMT
- Last source update
- 19 Mar 2026, 15:42 GMT
- FTS notice number
2026/S 000-025361- Latest notice
- Contract award notice (UK6)
- Delivery area
- Official registry OCID
ocds-h6vhtk-066f54Find a Tender
- Why no open competition
- Single Suppliers Intellectual Property Exclusive Rights; Additional Repeat Extension Partial Replacement
- Published justification
Direct award is the appropriate course of action due to the justification of intellectual property and that a change in supplier would result in outcomes that are different from the existing services. Spark Foundry own the model
which is used to measure the effectiveness of marketing activity and moving suppliers before any nationalised strategy is known would create significant duplicate build costs.
Notice history
3 events · 2 releases on Find a Tender · since 19 Mar 2026- Transparency notice published19 Mar 2026, 15:25 GMTUK5
- Contract award notice published19 Mar 2026, 15:42 GMTUK6
- Contract signature expected3 Apr 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £350,0001 award exc. VAT
| Awarded to | Value | Date | Status |
|---|---|---|---|
| SPARK FOUNDRY LIMITED3 Apr 2026 – 31 Jul 2027 · up to 31 Aug 2028Extensions: An extension may be required to allow for timeframes of a national model. · Options: Additional rerunning of testing may be required throughout the duration of the contract outside of the standard SS/AW windows. | £350,000 | 19 Mar 2026 | Awarded |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- SPARK FOUNDRY LIMITEDAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Transparency notice Transparency notice on Find a Tender