Find a TenderAwarded
Published 17 Nov 2023, 16:31 GMT

Official UK procurement notice

Award Notice Roadside Advertising

Official notice

Authority: NETWORK RAIL INFRASTRUCTURE LIMITED (Central government)

2 lotsServicesAward procedure with prior publication of a call for competitionSME suitableMax 2 lots per supplier
Awarded value£257,490,7782 contracts · exc. VAT
Submissions closed 26 Feb 2024awarded 30 Sept 2024
Awarded to Primesight Ltd2 awards
Contract term 6 yrs 11 moends 11 Aug 2031 · starts 12 Aug 2024

What is being bought2 lots · detail below

Published requirement description

Network Rail (NR) went out to tender to look to procure a partner to manage maintain and sell its roadside advertising assets. This supports the aims of NR to deliver vital revenue to be reinvested into the operational railway.

This concession will generate sustainable income from the estate for investment in the rail infrastructure.

The supplier will be responsible for the full end-to-end service from sales and

strategy to the operation and maintenance of all roadside advertising assets on behalf of Network Rail.

The service will commence on 01/01/2025.

CPV: Advertising and marketing services · Advertising management services · Advertising services

Lots and requirements (2)Procurement structure

2 lots · 1 with a published value · win at most 2 of them
Lot #1Static AdvertisingAwarded 6 yrs 11 moLot estimate not published

The Supplier will be responsible for:

  • Advertising, promoting and selling roadside advertising on NR owned

static panels;

  • Managing and maintaining all static panels (including the structure)

ensuring they are safe and available for sale to advertisers;

  • Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.
Contract period: 12 Aug 2024 – 11 Aug 2031 (6 yrs 11 mo)
Delivery: UK
Lot #2Digital AdvertisingAwarded 6 yrs 11 moPublished value£88,194,150

The Supplier will be responsible for:

  • Advertising, promoting and selling roadside advertising on NR owned

digital panels;

  • Managing and maintaining all digital panels (including the structure)

ensuring they are safe and available for sale to advertisers;

  • Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.
Contract period: 12 Aug 2024 – 11 Aug 2031 (6 yrs 11 mo)
Delivery: UK

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Lot distribution rule: Lot 1 and Lot 2 in the event the same supplier is successful on both Lots

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Award procedure with prior publication of a call for competition
Legal basis
CELEX · 32014L0023 Concession Contracts Regulations 2016 (Directive 2014/23/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
17 Nov 2023, 16:31 GMT
Last source update
11 Nov 2024, 12:30 GMT
Authority reference
prj_34433
FTS notice number
2024/S 000-036400
Classification (CPV)
Advertising and marketing servicesAdvertising management servicesAdvertising services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-041b03 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic payment

Publisher note: The estimated value for Lot 1 over the term including contract extensions is £27,260,000 plus a 10% contract change threshold of £2,726,000. The estimated value for Lot 2 over the term including contract extensions is £80,176,500 plus a 10% contract change threshold of £8,017,650. The above values are estimated based on Net Revenue against a forecast number of digital and static panels over the contract term. The forecast number of panels is included in the ITT document 'Instructions to Participants' and the Agreement (the 'contract'. The procurement may hold an e-Auction which may be followed by a negotiation stage as set out in the procurement documents. .

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail

Tender documents are also served through a separate tool: https://www.networkrail.bravosolution.co.uk ↗

Submission deadline
26 Feb 2024, 12:00 GMT
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

Timeline

26 Feb 2024 → 11 Nov 2024 · 3 dates
  1. Submission deadline
    26 Feb 2024, 12:00 GMT
  2. Contract starts
    12 Aug 2024, 00:00 BST
  3. Notice published
    11 Nov 2024, 12:30 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    11 Nov 2024, 12:30 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £257,490,7782 contracts exc. VAT
Bids received 61 from SMEs
Contracts signed 2latest 30 Sept 2024
Awarded toValueDateStatus
Lot 1 · Static Advertising1 award
Primesight LtdStatic Roadside Advertising——Awarded
Lot 2 · Digital Advertising1 award
Primesight LtdDigital Roadside Advertising——Awarded

Contracts

  • Static Roadside Advertising · Primesight Ltd

    Signed
    30 Sept 2024
    Value
    £56,159,320
    Period
    … – 11 Aug 2031
    Status
    active
  • Digital Roadside Advertising · Primesight Ltd

    Signed
    30 Sept 2024
    Value
    £201,331,458
    Period
    … – 11 Aug 2031
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Static Advertising3bids · 3 electronic1——
2 · Digital Advertising3bids · 3 electronic———

Contracting authority & participating public bodies

Network Rail Infrastructure Ltd

Contracting authorityCentral GovernmentBody governed by public lawRail Industry Waterloo General Offices, London, UK, SE1 8SWContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High CourtReview body London

Bidders & participating suppliers

1 commercial party on the notice
  • Primesight LtdAwarded supplier01847728 7th Floor, Lacon House, 84 Theobalds Road, London, UK, WC1X 8NL

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria