Digital Retail and Marketing Services for XC Trains Limited (CrossCountry)

XC Trains Limited (XC) will be conducting a tender for the provision of digital retail and marketing services for passengers who travel on the rail network and in particular passengers who use XC's CrossCountry services. XC defines digital retail and marketing services as: • A digital retail platform capable of selling train tickets for any rail journey in Great Britain, across our digital channels (Desktop, Mobile, Android, iOS), providing real-time journey information and access to digital tickets. • A digital marketing website which will provide information to customers, XC marketing opportunities, customer support and account management. This tender supports XC's digital strategy, which focuses on delivering the best digital and journey experience with CrossCountry, in a cost-effective manner. For XC to be the best transport operator it can be, it needs a digital ecosystem that will deliver the levels of trust, security, support and inspiration that its customers are looking for. The CrossCountry network is the most extensive rail franchise in Britain, calling at more than 100 stations. CrossCountry serves 7 of the 10 largest UK cities with 7 routes radiating from our central hub in Birmingham. XC will be seeking prices for a 6-year contract, with an end date of October 2031 (subject to 6 month termination for convenience rights) It is a requirement that the preferred supplier can supply both the Digital Retail platform and the Digital Marketing website. Bidders will be able to propose solutions that allow for sub-contracting if required to deliver both the Digital Retail platform and the Digital Marketing website, but there must be one lead bidder who XC will contract with if the bidder is successful and whom will be liable for all elements of the contract. Therefore only the lead supplier should respond to this Contract Notice and partake in the tender.