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AwardedFind a Tender · award

Digital Media Buying Services

Buyer: University of Cumbria →

BuyerUniversity of Cumbria
StatusAwarded
DeadlineNot published
ValueValue not published
Published14 Mar 2024

What is being bought

University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and related TV, Cinema and OOH. Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.

Delivery location

UKD12 · UKD12

Categories

Advertising and marketing services 79340000Advertising and marketing services 79340000

Lot details

Digital Media Buying

Lot 1 Paid Media

Statuscancelled

Award criteria
price

Digital Media Buying Traditional Media

Digital Media buying Services

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Advertising and marketing servicesNot published
2Advertising and marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7424 median · 30.9 average (5,804 of 13,742 with a bid count)3.2 average (6,510 of 13,742 with named award suppliers)1 comparable price pairs
Same buyer0Not publishedNot publishedNot published
Delivery region: UKD1251 median · 1 average (1 of 5 with a bid count)1 average (1 of 5 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

008260-2024-23-06-1

Statusactive
Value£500,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-037761
Latest release ID008260-2024
Latest release timestampThu Mar 14 2024 16:16:10 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source2
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release4

Notice history

DateEventReference
14 Mar 2024award, contract008260-2024
20 Oct 2022tender029592-2022

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "008260-2024",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 6,
        "measure": "bids"
      },
      {
        "id": "2",
        "value": 0,
        "measure": "smeBids"
      },
      {
        "id": "3",
        "value": 2,
        "measure": "foreignBidsFromEU"
      },
      {
        "id": "4",
        "value": 0,
        "measure": "foreignBidsFromNonEU"
      },
      {
        "id": "5",
        "value": 6,
        "measure": "electronicBids"
      }
    ]
  },
  "date": "2024-03-14T16:16:10Z",
  "ocid": "ocds-h6vhtk-037761",
  "buyer": {
    "id": "GB-FTS-66445",
    "name": "University of Cumbria"
  },
  "awards": [
    {
      "id": "008260-2024-23-06-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-107913",
          "name": "Havas People Ltd "
        }
      ]
    }
  ],
  "tender": {
    "id": "23-06",
    "lots": [
      {
        "id": "1",
        "title": "Digital Media Buying",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 1 Paid Media",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      },
      {
        "id": "2",
        "title": "Digital Media Buying    Traditional Media",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Digital Media buying Services",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKD12"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
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          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UKD12"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "Digital Media Buying Services",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and  related TV, Cinema and OOH.  Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-66445",
      "name": "University of Cumbria",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD12",
        "locality": "Carlisle ",
        "postalCode": "CA4 8DS",
        "countryName": "United Kingdom",
        "streetAddress": "Fusehill Street"
      },
      "details": {
        "url": "http://www.cumbria.ac.uk",
        "classifications": [
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      },
      "identifier": {
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      },
      "contactPoint": {
        "email": "dawn.davidson@cumbria.ac.uk"
      }
    },
    {
      "id": "GB-FTS-172",
      "name": "European Union",
      "roles": [
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      ]
    },
    {
      "id": "GB-FTS-107913",
      "name": "Havas People Ltd ",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Kent ",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "legalName": "Havas People Ltd "
      }
    },
    {
      "id": "GB-FTS-66445",
      "name": "University of Cumbria",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Carlisle",
        "postalCode": "CA4 8DS",
        "countryName": "United Kingdom",
        "streetAddress": "Fusehill Street "
      },
      "identifier": {
        "legalName": "University of Cumbria"
      }
    }
  ],
  "language": "en",
  "planning": {
    "budget": {
      "finance": [
        {
          "id": "1",
          "description": "23-06",
          "relatedLots": [
            "1",
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          ],
          "financingParty": {
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            "name": "European Union"
          }
        }
      ]
    }
  },
  "contracts": [
    {
      "id": "008260-2024-23-06-1",
      "value": {
        "amount": 500000,
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      },
      "status": "active",
      "awardID": "008260-2024-23-06-1",
      "dateSigned": "2024-03-14T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (2 releases)
14 Mar 2024 · 008260-2024 · award, contract
{
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  "tag": [
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  "bids": {
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      },
      {
        "id": "2",
        "value": 0,
        "measure": "smeBids"
      },
      {
        "id": "3",
        "value": 2,
        "measure": "foreignBidsFromEU"
      },
      {
        "id": "4",
        "value": 0,
        "measure": "foreignBidsFromNonEU"
      },
      {
        "id": "5",
        "value": 6,
        "measure": "electronicBids"
      }
    ]
  },
  "date": "2024-03-14T16:16:10Z",
  "ocid": "ocds-h6vhtk-037761",
  "buyer": {
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  "awards": [
    {
      "id": "008260-2024-23-06-1",
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      "suppliers": [
        {
          "id": "GB-FTS-107913",
          "name": "Havas People Ltd "
        }
      ]
    }
  ],
  "tender": {
    "id": "23-06",
    "lots": [
      {
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        "status": "cancelled",
        "hasOptions": false,
        "description": "Lot 1 Paid Media",
        "awardCriteria": {
          "criteria": [
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      },
      {
        "id": "2",
        "title": "Digital Media Buying    Traditional Media",
        "status": "cancelled",
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    ],
    "items": [
      {
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        "relatedLot": "1",
        "deliveryAddresses": [
          {
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        ],
        "additionalClassifications": [
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    "title": "Digital Media Buying Services",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
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    },
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    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
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    {
      "id": "GB-FTS-172",
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      "roles": [
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    {
      "id": "GB-FTS-107913",
      "name": "Havas People Ltd ",
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        "scale": "sme"
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        "legalName": "Havas People Ltd "
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}
20 Oct 2022 · 029592-2022 · tender
{
  "id": "029592-2022",
  "tag": [
    "tender"
  ],
  "date": "2022-10-20T13:11:17+01:00",
  "ocid": "ocds-h6vhtk-037761",
  "buyer": {
    "id": "GB-FTS-66445",
    "name": "University of Cumbria"
  },
  "tender": {
    "id": "23-06",
    "lots": [
      {
        "id": "1",
        "title": "Digital Media Buying",
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        "hasOptions": false,
        "hasRenewal": true,
        "description": "Lot 1 Paid Media",
        "contractPeriod": {
          "endDate": "2025-01-08T23:59:59Z",
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    ],
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    "lotDetails": {
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    "description": "University of Cumbria requires a media agency to purchase, manage and optimise our TV, Cinema, OOH and digital advertising campaigns. The successful media agency will manage our brand, student specific and course specific campaigns, covering digital, social, and  related TV, Cinema and OOH.  Campaign management must reflect appropriate media spend against key periods of the student recruitment cycle, including clearing and post graduate designated campaigns. University of Cumbria are looking for a partner that will deliver insight-led campaigns with creative impact and performance-driven metrics.",
    "tenderPeriod": {
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