Official UK procurement notice
Digital Marketing Services – Paid Social Media Advertising
Authority: Northern Trains Ltd (Public body)
What is being bought
Published requirement descriptionNorthern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: www.northernrailway.co.uk ↗ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering
CPV: Marketing services
The lotProcurement structure
single lot · no lot value publishedLot #1AwardedRenewal
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Shortlisting
- Please see Tender documents.
- Successive reduction
- Candidates will be reduced successively across stages
Procedure terms & legal framework
From the official record- Procedure method
- Negotiated procedure with prior call for competition
- Legal basis
- CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 21 Mar 2023, 16:41 GMT
- Last source update
- 12 Sept 2023, 12:00 BST
- Authority reference
NTL/PT/0053- FTS notice number
2023/S 000-026929- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03b4d9Find a Tender- Contract terms summary
Refer to tender documentation.
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
How it was run
Official notice- Submission deadline
- 24 Apr 2023, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Participation fee
- document
- Deposits and guarantees
- NA
Timeline
24 Apr 2023 → 12 Sept 2023 · 2 dates- Submission deadline24 Apr 2023, 12:00 BST
- Notice published12 Sept 2023, 12:00 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete12 Sept 2023, 12:00 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| CreativeRace LtdSMEDigital Marketing - Paid Social | — | — | Awarded |
Contracts
Digital Marketing - Paid Social · CreativeRace LtdSME
- Signed
- 4 Sept 2023
- Value
- —
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- CreativeRace LtdAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria