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complete
Official procurement procedure
Digital Marketing Services – Paid Social Media Advertising
Marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Northern Trains Limited: "Digital Marketing Services – Paid Social Media Advertising". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Northern Trains Limited | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Northern Trains Limited
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Northern Trains Limited. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
3.8Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 17 active published awards; 9 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityNorthern Trains Limited | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published12 Sept 2023, 12:00 BST | Last source update12 Sept 2023, 12:00 BST | Recurring procurementNot published |
ClassificationMarketing services | ||
Delivery area UK | ||
OCIDocds-h6vhtk-03b4d9 | ||
What is being bought
Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering
What changed
From the official release history
- tender value changed
12 Sept 2023, 12:00 BST - Status changed to complete
12 Sept 2023, 12:00 BST - Official notice release published
12 Sept 2023, 12:00 BST - Submission deadline changed to published date
12 Sept 2023, 12:00 BST - Published value updated to £1,200,000
21 Mar 2023, 16:41 GMT - Status changed to active
21 Mar 2023, 16:41 GMT - Official notice release published
21 Mar 2023, 16:41 GMT - Submission deadline changed to 24 Apr 2023, 12:00 BST
21 Mar 2023, 16:41 GMT - Buyer information updated
21 Mar 2023, 16:41 GMT
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedNorthern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering the highest possible level of performance in everything that they do. We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking. In addition to asking all those things of us.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
12 Sept 2023, 12:00 BST - Award active
Not published · Not published - Contract active
Signed 4 Sept 2023, 00:00 BST · Not published
Commercial outcome and competition
Awards CreativeRace Ltd Not published · Not published · active |
Contracts Digital Marketing - Paid Social Not published · signed 4 Sept 2023, 00:00 BST · active |
Bid statisticsNo aggregate bid statistics published |
Buyer and organisations in this procedure
Northern Trains Limited
Contracting authority GB-FTS-61215Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published