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Official procurement procedure

Digital Marketing Services – Paid Social Media Advertising

Marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Northern Trains Limited: "Digital Marketing Services – Paid Social Media Advertising". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityNorthern Trains LimitedScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Northern Trains Limited
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Northern Trains Limited. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
3.8Bids / Report
0% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 17 active published awards; 9 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityNorthern Trains Limited
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published12 Sept 2023, 12:00 BST
Last source update12 Sept 2023, 12:00 BST
Recurring procurementNot published
ClassificationMarketing services
Delivery area
UK
OCIDocds-h6vhtk-03b4d9
What is being bought
Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering
What changed
From the official release history
  1. tender value changed
    12 Sept 2023, 12:00 BST
  2. Status changed to complete
    12 Sept 2023, 12:00 BST
  3. Official notice release published
    12 Sept 2023, 12:00 BST
  4. Submission deadline changed to published date
    12 Sept 2023, 12:00 BST
  5. Published value updated to £1,200,000
    21 Mar 2023, 16:41 GMT
  6. Status changed to active
    21 Mar 2023, 16:41 GMT
  7. Official notice release published
    21 Mar 2023, 16:41 GMT
  8. Submission deadline changed to 24 Apr 2023, 12:00 BST
    21 Mar 2023, 16:41 GMT
  9. Buyer information updated
    21 Mar 2023, 16:41 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Northern Trains Limited (Northern) are looking for an Agency partner to provide Paid Social Media Advertising services to raise awareness of Northern and drive traffic to the Northern website: https://www.northernrailway.co.uk/ and the Northern app.Northern are a rail company who encourage Leisure and Commuter customers to "Go Do Their Thing" across the North of England.In a typical year, Northern operates a mix of brand-led, seasonal, and tactical campaigns, utilising the sophisticated pricing, targeting and customer persona data at its disposal.Northern is the largest rail company in the North of England, carrying 1 million passengers daily to over 540 destinations. With a fleet of new and refurbished trains, a pipeline of innovations across the entire customer journey and recent gains in brand measures, Northern has fertile ground for growth and a compelling story to tell.We strive to be outstanding in everything we do. We want to work with people who are committed to delivering the highest possible level of performance in everything that they do. We want to work with a partner who is open to ideas, to collaboration, to challenges and to new ways of thinking. In addition to asking all those things of us.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    12 Sept 2023, 12:00 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 4 Sept 2023, 00:00 BST · Not published
Commercial outcome and competition
Awards
CreativeRace Ltd
Not published · Not published · active
Contracts
Digital Marketing - Paid Social
Not published · signed 4 Sept 2023, 00:00 BST · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Northern Trains Limited

Contracting authority GB-FTS-61215
View buyer profile
  • Northern Trains Limited
    buyer
    reviewBody

    George Stephenson House, Toft Green, York, UK, YO1 6JT
  • CreativeRace Ltd
    supplier

    01371077
    No1Leeds, 26 Whitehall, Leeds, UK, LS12 1BE
  • Northern Trains Limited
    reviewContactPoint

    George Stephenson House, York, YO1 6JT
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published