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AwardedFind a Tender · award

Digital Advertising

Buyer: Swansea University →

BuyerSwansea University
StatusAwarded
DeadlineNot published
ValueValue not published
Published26 Sept 2024

What is being bought

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

Delivery location

UK

Categories

Advertising and marketing services 79340000Advertising services 79341000Advertising campaign services 79341400Advertising services 79341000

Lot details

Lot 1

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.

Statuscancelled

Award criteria
Approach — 25%
Expertise — 25%
Client/Agency Relationship — 20%
price — 30%

What is included

ItemCategoryQuantity
1Advertising services, Advertising campaign services, Advertising and marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7414 median · 30.9 average (5,803 of 13,741 with a bid count)3.2 average (6,508 of 13,741 with named award suppliers)1 comparable price pairs
Same buyer142.5 median · 2.5 average (2 of 14 with a bid count)1 average (3 of 14 with named award suppliers)Not published
Delivery region: UK3,8144 median · 60.1 average (1,523 of 3,814 with a bid count)5.1 average (1,810 of 3,814 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

030839-2024-SU25(24)-1

Statusactive
SupplierAdgen Ltd

Contracts

030839-2024-SU25(24)-1

Statusactive

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-040f59
Latest release ID030839-2024
Latest release timestampThu Sep 26 2024 14:43:03 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
26 Sept 2024award, contract030839-2024
26 Oct 2023tender031661-2023

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "030839-2024",
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  "bids": {
    "statistics": [
      {
        "id": "5",
        "value": 12,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "6",
        "value": 12,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "7",
        "value": 12,
        "measure": "foreignBidsFromEU",
        "relatedLot": "1"
      },
      {
        "id": "8",
        "value": 0,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
        "id": "9",
        "value": 12,
        "measure": "electronicBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 8795,
        "measure": "lowestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 10000,
        "measure": "highestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "1",
        "value": 8795,
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        "currency": "GBP"
      },
      {
        "id": "2",
        "value": 10000,
        "measure": "highestValidBidValue",
        "currency": "GBP"
      }
    ]
  },
  "date": "2024-09-26T15:43:03+01:00",
  "ocid": "ocds-h6vhtk-040f59",
  "buyer": {
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    "name": "Swansea University"
  },
  "awards": [
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      "id": "030839-2024-SU25(24)-1",
      "status": "active",
      "suppliers": [
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          "id": "GB-FTS-125283",
          "name": "Adgen Ltd"
        }
      ],
      "relatedLots": [
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      ]
    }
  ],
  "tender": {
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        "status": "cancelled",
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        "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).\nDue to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.\nThe appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.",
        "awardCriteria": {
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              "name": "Approach",
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            },
            {
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              "description": "25%"
            },
            {
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            }
          ]
        }
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    ],
    "items": [
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        "deliveryAddresses": [
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        "additionalClassifications": [
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            "id": "79341000",
            "scheme": "CPV",
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          },
          {
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            "scheme": "CPV",
            "description": "Advertising campaign services"
          },
          {
            "id": "79340000",
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        ]
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    ],
    "title": "Digital Advertising",
    "status": "complete",
    "coveredBy": [
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    "legalBasis": {
      "id": "32014L0024",
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    },
    "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).\nDue to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.\nThe University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-31178",
      "name": "Swansea University",
      "roles": [
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        "centralPurchasingBody"
      ],
      "address": {
        "region": "UKL18",
        "locality": "Swansea",
        "postalCode": "SA2 8PP",
        "countryName": "United Kingdom",
        "streetAddress": "Procurement Office, Swansea University, Singleton Park"
      },
      "details": {
        "url": "http://www.swansea.ac.uk",
        "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345",
        "classifications": [
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          {
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        "telephone": "+44 1792602779"
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    },
    {
      "id": "GB-FTS-125283",
      "name": "Adgen Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKG13",
        "locality": "Leamington Spa",
        "postalCode": "CV324YS",
        "countryName": "United Kingdom",
        "streetAddress": "2 Chapel Court, Holly Walk"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
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    },
    {
      "id": "GB-FTS-111",
      "name": "High Court",
      "roles": [
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      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "Royal Courts of Justice, The Strand"
      },
      "identifier": {
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      },
      "contactPoint": {
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    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "030839-2024-SU25(24)-1",
      "status": "active",
      "awardID": "030839-2024-SU25(24)-1",
      "dateSigned": "2024-04-12T00:00:00+01:00"
    }
  ],
  "description": "(WA Ref:144458)",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
26 Sept 2024 · 030839-2024 · award, contract
{
  "id": "030839-2024",
  "tag": [
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    "contract"
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  "bids": {
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      },
      {
        "id": "6",
        "value": 12,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "7",
        "value": 12,
        "measure": "foreignBidsFromEU",
        "relatedLot": "1"
      },
      {
        "id": "8",
        "value": 0,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
        "id": "9",
        "value": 12,
        "measure": "electronicBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 8795,
        "measure": "lowestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 10000,
        "measure": "highestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "1",
        "value": 8795,
        "measure": "lowestValidBidValue",
        "currency": "GBP"
      },
      {
        "id": "2",
        "value": 10000,
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      }
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  },
  "date": "2024-09-26T15:43:03+01:00",
  "ocid": "ocds-h6vhtk-040f59",
  "buyer": {
    "id": "GB-FTS-31178",
    "name": "Swansea University"
  },
  "awards": [
    {
      "id": "030839-2024-SU25(24)-1",
      "status": "active",
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        "status": "cancelled",
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        "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).\nDue to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.\nThe appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.",
        "awardCriteria": {
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            {
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            {
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            "description": "Advertising campaign services"
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        ]
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    ],
    "title": "Digital Advertising",
    "status": "complete",
    "coveredBy": [
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    "legalBasis": {
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    "description": "The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1).\nDue to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising.\nThe University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-31178",
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      "roles": [
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      "address": {
        "region": "UKG13",
        "locality": "Leamington Spa",
        "postalCode": "CV324YS",
        "countryName": "United Kingdom",
        "streetAddress": "2 Chapel Court, Holly Walk"
      },
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        "scale": "sme"
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        "legalName": "Adgen Ltd"
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        "countryName": "United Kingdom",
        "streetAddress": "Royal Courts of Justice, The Strand"
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  ],
  "description": "(WA Ref:144458)",
  "initiationType": "tender"
}
26 Oct 2023 · 031661-2023 · tender
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    "tenderPeriod": {
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    "hasRecurrence": false,
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    "submissionTerms": {
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        "cy"
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    },
    "submissionMethod": [
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    ],
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://etenderwales.bravosolution.co.uk",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-31178",
      "name": "Swansea University",
      "roles": [
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      ],
      "address": {
        "region": "UKL18",
        "locality": "Swansea",
        "postalCode": "SA2 8PP",
        "countryName": "United Kingdom",
        "streetAddress": "Procurement Office, Swansea University, Singleton Park"
      },
      "details": {
        "url": "http://www.swansea.ac.uk",
        "buyerProfile": "https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345",
        "classifications": [
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            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "legalName": "Swansea University"
      },
      "contactPoint": {
        "url": "https://etenderwales.bravosolution.co.uk",
        "email": "procurement@swansea.ac.uk",
        "telephone": "+44 1792602779"
      }
    },
    {
      "id": "GB-FTS-111",
      "name": "High Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "postalCode": "WC2A 2LL",
        "countryName": "United Kingdom",
        "streetAddress": "Royal Courts of Justice, The Strand"
      },
      "identifier": {
        "legalName": "High Court"
      },
      "contactPoint": {
        "telephone": "+44 2079477501"
      }
    }
  ],
  "language": "en",
  "description": "NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665\n(WA Ref:135665)\nThe buyer considers that this contract is suitable for consortia.",
  "initiationType": "tender"
}