Official UK procurement notice
Digital Advertising & Influencer Management Framework
Authority: Forestry England
What is being bought2 lots · detail below
Published requirement descriptionForestry England are tendering for a framework agreement for Digital Advertising and Influencer Management.
Full details of the requirements are provided in the tender documents.
CPV: Advertising and marketing services
How this framework works
From the published notice- Bids received
- 15 bids on the busiest of 2 lots · 2 suppliers appointed
Lots and requirements (2)Procurement structure
2 lots · all with a published valueLot #1Digital AdvertisingAwardedPublished value£550,000
Covering the management of a digital advertising plan, working as a partner to our in-house teams.
Lot #2Influencer ManagementAwardedPublished value£100,000
Covering the development and management of an influencer marketing strategy, working as a partner to our in-house teams.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (7)
- Advertising Plan: 15%
- Advertising Revenue: 20%
- Individual Giving: 15%
- Design Team: 10%
- Account Management: 10%
- price: 20%
- Social Value: 10%
Published award criteria (7)
- Advertising Plan: 15
- Advertising Revenue: 20
- Individual Giving: 15
- Design Team: 10
- Account Management: 10
- Social Value: 10
- Price: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
- “Digital Advertising & Influencer Management Framework” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 18 Oct 2024, 12:05 BST
- Last source update
- 30 Apr 2025, 19:05 BST
- Award evaluation window
- 18 Nov 2024 – …
- Authority reference
FCCN002543- FTS notice number
2025/S 000-018210- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04ad9fFind a Tender
- Electronic trading
- electronic payment
Publisher note: To view this notice, please click here: https://forestryengland.delta-esourcing.com/delta/viewNotice.html?noticeId=945991090 GO Reference: GO-2025430-PRO-30381098
How it was run
Official notice- Appointment period ends
- 18 Nov 2024, 12:00 GMT
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 18 Nov 2024, 12:00 GMT
Timeline
18 Nov 2024 → 30 Apr 2025 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown18 Nov 2024, 12:00 GMT
- Bids opened18 Nov 2024, 12:00 GMT
- Notice published30 Apr 2025, 19:05 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete30 Apr 2025, 19:05 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast2 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Digital Advertising
- Signed
- 22 Apr 2025
- Value
- £550,000
- Status
- active
Influencer Marketing
- Signed
- 22 Apr 2025
- Value
- £100,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Digital Advertising | 14bids · 14 electronic · 14 from abroad | 14 | — | — |
| 2 · Influencer Management | 15bids · 15 electronic · 15 from abroad | 15 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Forestry CommissionReview contact point
- High CourtReview body
Framework contractors & participating bidders
2 commercial parties on the notice- Navigate Agency LimitedFramework contractor
- this Here LimitedFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria