Official UK procurement notice
002162 Digital Advertising and Specialist Marketing Support Framework
Authority: British Library·Consortium: 2 public authorities
What is being bought3 lots · detail below
Published requirement descriptionThe British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A
CPV: Advertising campaign services · Advertising services
How this framework works
From the published notice- Bids received
- 12 bids received · 9 suppliers appointed
Lots and requirements (3)Procurement structure
3 lots · 1 with a published value · win at most 2 of themLot #1AwardedRenewalPublished value£4,000,000
Lot #2Specialist Media Buying and Marketing FrameworkPlannedLot estimate not published
The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am – 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email [email protected] by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.
Lot #3Traditional Media Buying Advertising and Planning FrameworkPlannedLot estimate not published
The British Library is leading a collaborative procurement with Department for Digital, Media Culture and Sport Arms Length Bodies (in the Museums and Galleries sector) as well as other similar charities. The framework will be split into two lots, a traditional and digital media buying lot and a specialist media lot. The purpose is to drive onsite exhibition, events and permanent visitor attraction visits as well as online visitor traffic and transactions. Selected service providers must have a solid experience in media buying and an understanding and knowledge of the different target audiences within the arts and culture sector across a wide range of activities. You are invited to attend a supplier information event on Tuesday 6th June 11am – 12.30pm in the Chaucer Room, Knowledge Centre, British Library, Euston Road, London. If you are interested in attending this event to find out more about this procurement please email [email protected] by Friday 2nd June 12pm with details of your attendees. As space is limited only two attendees are allowed form each organisation.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (5)
- Expertise in selected specialist area: 20%
- Audience Knowledge and Insight: 20%
- Innovation and strategic, long term thinking: 20%
- Account Management and reporting: 20%
- Schedule of rates: 20%
Published award criteria (5)
- Expertise in selected specialist area: 20
- Audience Knowledge and Insight: 20
- Innovation and strategic, long term thinking: 20
- Account Management and reporting: 20
- Schedule of rates: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
- “002162 Digital Advertising and Specialist Marketing Support Framework” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 22 May 2023, 12:05 BST
- Last source update
- 8 Apr 2024, 10:05 BST
- Authority reference
002162- FTS notice number
2024/S 000-011221- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03ce2fFind a Tender
- Electronic trading
- e-invoicing allowed · electronic payment
Publisher note: To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=847150511 GO Reference: GO-202448-PRO-25706588
How it was run
Official noticeTender documents are also served through a separate tool: https://www.delta-esourcing.com/tenders/UK-title/2594CTHN7D ↗
- Appointment period ends
- 10 Jul 2023, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
Timeline
9 Jun 2023 → 8 Apr 2024 · 4 dates- Next notice expected9 Jun 2023, 00:00 BST
- Admission / appointment period endsperiod end, not a bid countdown10 Jul 2023, 12:00 BST
- Invitations to tender expected27 Jul 2023, 00:00 BST
- Notice published8 Apr 2024, 10:05 BST
Notice history
9 events · 5 releases on Find a Tender · since 9 Jun 2023- Published value published: £16,000,0009 Jun 2023, 12:05 BST
- Status changed to active9 Jun 2023, 12:05 BST
- Procurement method changed9 Jun 2023, 12:05 BST
- Deadline published: 10 Jul 2023, 12:00 BST9 Jun 2023, 12:05 BST
- Published value updated to £4,000,0009 Jun 2023, 12:05 BSTwas £16,000,000
- Buyer details updated9 Jun 2023, 12:05 BST
- Status changed to complete20 Dec 2023, 16:06 GMT
- Buyer details updated20 Dec 2023, 16:06 GMT
- Buyer details updated8 Apr 2024, 10:05 BST
Routine re-releases (5)
- 2023-06: 1 release · 9 Jun 2023
- 2023-05: 1 release · 22 May 2023
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast2 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Digital Advertising and Specialist Marketing Support Framework
- Signed
- 22 Dec 2023
- Value
- £4,000,000
- Status
- active
Contract 037542-2023-002087 Media Buying Advertising and Planning Framework-1
- Signed
- 30 Nov 2023
- Value
- £16,000,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · The British Library (BL) is leading a collaborative tender with the DCMS Museums and… | 12bids · 12 electronic | 12 | — | — |
| Whole notice | — | — | — | £1 – £4,000,000 |
Contracting authority & participating public bodies
2 public bodies on the noticeFramework contractors & participating bidders
10 commercial parties on the notice- 23red LimitedFramework contractor
- AKA UKFramework contractor
- Altair Media LtdFramework contractor
- Anything is PossibleFramework contractor
- Anything is Possible Media LtdFramework contractor
- Crafted Media LimitedFramework contractor
- Four Marketing and MediaFramework contractor
- Influence Digital LimitedFramework contractor
- KrowFramework contractor
- Williams Commerce LtdFramework contractor
Official documents & specifications (4)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria
- Economic and financial selection criteria
- Technical selection criteria