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AwardedFind a Tender · award

Digital 48 Sheet Advertising

Buyer: Telford & Wrekin Council →

BuyerTelford & Wrekin Council
StatusAwarded
DeadlineNot published
ValueValue not published
Published14 Jul 2021

What is being bought

The supply, installation and maintenance of suitable digital 48 sheet advertising screens at two identified sites and sale of advertising on these screens. The Estimated total value at II.1.5 below is £360,000 (growth potential additional £360,000)

Delivery location

UKG21

Categories

Advertising services 79341000

Lot details

Lot 1

The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website. Our ambition is to offer businesses in the borough a growing range of advertising opportunities to assist in marketing their business. The Council has identified two council owned sites for the installation of digital 48 sheet advertising screens near Telford Town Centre. The provider will cover all costs associated with supply, installation and maintenance. Any one off costs and associated ongoing costs including but not limited to business rates, electricity costs, maintenance and replacement should be factored in and reflected in a fixed annual rent paid to the Council. Bids for one location will not be accepted and no other sites will be accepted as part of this tender other than those indicated within the Tender documents. During the term of the contract, the Council may make available further sites for use under this contract allowing for the potential growth in value of this contract by a maximum of 100% (and accounted for within the values provided). The provider and Council may then agree further survey work to allow use of potential additional sites. Please note however that growth of this contract is entirely at the Council’s discretion. The Value at II.1.5 ‘Estimated total value’ is indicative cost/income over 12 years plus potential future growth for further screens. As the provider will absorb the cost of the screens, installation, maintenance and sale of advertising there will be £0 value to capital. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2WB4M2949K

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising services (79341000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7424 median · 30.9 average (5,804 of 13,742 with a bid count)3.2 average (6,510 of 13,742 with named award suppliers)1 comparable price pairs
Same buyer2Not publishedNot publishedNot published
Delivery region: UKG21177 median · 14.8 average (5 of 17 with a bid count)2 average (5 of 17 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

016524-2021-1

Statusactive
Value£1

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-02a873
Latest release ID016524-2021
Latest release timestampWed Jul 14 2021 15:15:02 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
14 Jul 2021award, contract016524-2021
21 Apr 2021tender008450-2021

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "016524-2021",
  "tag": [
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    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 3,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2021-07-14T16:15:02+01:00",
  "ocid": "ocds-h6vhtk-02a873",
  "buyer": {
    "id": "GB-FTS-3010",
    "name": "Telford & Wrekin Council"
  },
  "awards": [
    {
      "id": "016524-2021-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-22463",
          "name": "Radiant Media Ltd"
        }
      ],
      "relatedLots": [
        "1"
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  ],
  "tender": {
    "id": "ocds-h6vhtk-02a873",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website.\nOur ambition is to offer businesses in the borough a growing range of advertising opportunities to assist in marketing their business.\nThe Council has identified two council owned sites for the installation of digital 48 sheet advertising screens near Telford Town Centre. The provider will cover all costs associated with supply, installation and maintenance. Any one off costs and associated ongoing costs including but not limited to business rates, electricity costs, maintenance and replacement should be factored in and reflected in a fixed annual rent paid to the Council. Bids for one location will not be accepted and no other sites will be accepted as part of this tender other than those indicated within the Tender documents.\nDuring the term of the contract, the Council may make available further sites for use under this contract allowing for the potential growth in value of this contract by a maximum of 100% (and accounted for within the values provided). The provider and Council may then agree further survey work to allow use of potential additional sites. Please note however that growth of this contract is entirely at the Council’s discretion.\nThe Value at II.1.5 ‘Estimated total value’ is indicative cost/income over 12 years plus potential future growth for further screens.  As the provider will absorb the cost of the screens, installation, maintenance and sale of advertising there will be £0 value to capital. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2WB4M2949K",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
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          ]
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    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "Telford and Wrekin"
        },
        "deliveryAddresses": [
          {
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          }
        ]
      }
    ],
    "title": "Digital 48 Sheet Advertising",
    "status": "complete",
    "coveredBy": [
      "GPA"
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    "legalBasis": {
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    },
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    "classification": {
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    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-FTS-3010",
      "name": "Telford & Wrekin Council",
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      "address": {
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      },
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      "identifier": {
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      "contactPoint": {
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        "telephone": "+44 1952380522"
      },
      "additionalContactPoints": [
        {
          "telephone": "+44 1952383998"
        }
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    },
    {
      "id": "GB-FTS-22463",
      "name": "Radiant Media Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKG21",
        "locality": "London",
        "postalCode": "EC4A 1JP",
        "countryName": "United Kingdom",
        "streetAddress": "12 New Fetter Lane"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "id": "12143775",
        "legalName": "Radiant Media Ltd"
      }
    },
    {
      "id": "GB-FTS-5229",
      "name": "Telford & Wrekin Council",
      "roles": [
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Telford",
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        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices"
      },
      "identifier": {
        "legalName": "Telford & Wrekin Council"
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  ],
  "language": "en",
  "contracts": [
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      "id": "016524-2021-1",
      "value": {
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  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.\nThe tender documents are available on https://www.delta-esourcing.com .  The Tender Access Code is 2WB4M2949K  Please ensure that you allow yourself at least 2 hours when responding prior to the closing date and time, especially if you have been asked to upload documents.  No other format will be accepted.  If you experience any technical difficulties please contact the Delta eSourcing Helpdesk on 0845 2707050 or email helpdesk@delta-esourcing.com \nAll correspondence regarding this opportunity must go through the Delta Message Centre.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=610660178\n GO Reference: GO-2021714-PRO-18566278",
  "initiationType": "tender"
}
Complete JSON history (2 releases)
14 Jul 2021 · 016524-2021 · award, contract
{
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  "tag": [
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  "ocid": "ocds-h6vhtk-02a873",
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      "relatedLots": [
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  "tender": {
    "id": "ocds-h6vhtk-02a873",
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      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website.\nOur ambition is to offer businesses in the borough a growing range of advertising opportunities to assist in marketing their business.\nThe Council has identified two council owned sites for the installation of digital 48 sheet advertising screens near Telford Town Centre. The provider will cover all costs associated with supply, installation and maintenance. Any one off costs and associated ongoing costs including but not limited to business rates, electricity costs, maintenance and replacement should be factored in and reflected in a fixed annual rent paid to the Council. Bids for one location will not be accepted and no other sites will be accepted as part of this tender other than those indicated within the Tender documents.\nDuring the term of the contract, the Council may make available further sites for use under this contract allowing for the potential growth in value of this contract by a maximum of 100% (and accounted for within the values provided). The provider and Council may then agree further survey work to allow use of potential additional sites. Please note however that growth of this contract is entirely at the Council’s discretion.\nThe Value at II.1.5 ‘Estimated total value’ is indicative cost/income over 12 years plus potential future growth for further screens.  As the provider will absorb the cost of the screens, installation, maintenance and sale of advertising there will be £0 value to capital. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2WB4M2949K",
        "awardCriteria": {
          "criteria": [
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    "title": "Digital 48 Sheet Advertising",
    "status": "complete",
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    "description": "The supply, installation and maintenance of suitable digital 48 sheet advertising screens at two identified sites and sale of advertising on these screens.\nThe Estimated total value at II.1.5 below is £360,000 (growth potential additional £360,000)",
    "classification": {
      "id": "79341000",
      "scheme": "CPV",
      "description": "Advertising services"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
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        "countryName": "United Kingdom",
        "streetAddress": "Darby House, Lawn Central"
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    {
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        "locality": "London",
        "postalCode": "EC4A 1JP",
        "countryName": "United Kingdom",
        "streetAddress": "12 New Fetter Lane"
      },
      "details": {
        "scale": "sme"
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      "identifier": {
        "id": "12143775",
        "legalName": "Radiant Media Ltd"
      }
    },
    {
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      "name": "Telford & Wrekin Council",
      "roles": [
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      "address": {
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        "postalCode": "TF3 4LF",
        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices"
      },
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      "awardID": "016524-2021-1",
      "dateSigned": "2021-06-09T00:00:00+01:00"
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  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.\nThe tender documents are available on https://www.delta-esourcing.com .  The Tender Access Code is 2WB4M2949K  Please ensure that you allow yourself at least 2 hours when responding prior to the closing date and time, especially if you have been asked to upload documents.  No other format will be accepted.  If you experience any technical difficulties please contact the Delta eSourcing Helpdesk on 0845 2707050 or email helpdesk@delta-esourcing.com \nAll correspondence regarding this opportunity must go through the Delta Message Centre.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=610660178\n GO Reference: GO-2021714-PRO-18566278",
  "initiationType": "tender"
}
21 Apr 2021 · 008450-2021 · tender
{
  "id": "008450-2021",
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        "description": "The Council currently sells advertising space on a range of outdoor and digital assets to generate income. The income generated from this activity is invested back into the borough. The range of advertising platforms available to our customers has grown in recent years and includes unique advertising opportunities for local businesses to promote themselves to their customers. More information can be found on our website.\nOur ambition is to offer businesses in the borough a growing range of advertising opportunities to assist in marketing their business.\nThe Council has identified two council owned sites for the installation of digital 48 sheet advertising screens near Telford Town Centre. The provider will cover all costs associated with supply, installation and maintenance. Any one off costs and associated ongoing costs including but not limited to business rates, electricity costs, maintenance and replacement should be factored in and reflected in a fixed annual rent paid to the Council. Bids for one location will not be accepted and no other sites will be accepted as part of this tender other than those indicated within the Tender documents.\nDuring the term of the contract, the Council may make available further sites for use under this contract allowing for the potential growth in value of this contract by a maximum of 100% (and accounted for within the values provided). The provider and Council may then agree further survey work to allow use of potential additional sites. Please note however that growth of this contract is entirely at the Council’s discretion.\nThe Value at II.1.5 ‘Estimated total value’ is indicative cost/income over 12 years plus potential future growth for further screens.  As the provider will absorb the cost of the screens, installation, maintenance and sale of advertising there will be £0 value to capital. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2WB4M2949K",
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    ],
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      },
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      "contactPoint": {
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        "email": "dan.mackriel@telford.gov.uk",
        "telephone": "+44 1952380522"
      },
      "additionalContactPoints": [
        {
          "telephone": "+44 1952383998"
        }
      ]
    },
    {
      "id": "GB-FTS-5229",
      "name": "Telford & Wrekin Council",
      "roles": [
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Telford",
        "postalCode": "TF3 4LF",
        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices"
      },
      "identifier": {
        "legalName": "Telford & Wrekin Council"
      },
      "contactPoint": {
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    }
  ],
  "language": "en",
  "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.\nThe tender documents are available on https://www.delta-esourcing.com .  The Tender Access Code is 2WB4M2949K  Please ensure that you allow yourself at least 2 hours when responding prior to the closing date and time, especially if you have been asked to upload documents.  No other format will be accepted.  If you experience any technical difficulties please contact the Delta eSourcing Helpdesk on 0845 2707050 or email helpdesk@delta-esourcing.com \nAll correspondence regarding this opportunity must go through the Delta Message Centre.\nFor more information about this opportunity, please visit the Delta eSourcing portal at: \nhttps://www.delta-esourcing.com/tenders/UK-UK-Telford:-Advertising-services./2WB4M2949K\nTo respond to this opportunity, please click here: \nhttps://www.delta-esourcing.com/respond/2WB4M2949K\n GO Reference: GO-2021421-PRO-18117299",
  "initiationType": "tender"
}