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ClosedFind a Tender · UK4

DfE - The Provision of Advertising and Related Services 2026 - 2030 for Corporate Engagement and Marketing Branch

Buyer: Department for Economy (DfE) →

View official notice ↗Official source

BuyerDepartment for Economy (DfE)
StatusClosed
Deadline13 May 2026
Value£4,020,000
Published9 Apr 2026

What is being bought

The Department for the Economy (DfE) wishes to appoint Supplier to provide advertising and related services to deliver a range of advertising campaigns. The requirement consists of a series of campaigns all running to promote a number of the Department’s programmes and initiatives.

Delivery location

UKN, GB

Categories

Advertising and marketing services 79340000Advertising services 79341000Advertising management services 79341200Advertising campaign services 79341400

Lot details

Lot 1

No lot description published.

Statusactive
Value£4,020,000
Contract periodFrom 19 Sept 2026 to 18 Mar 2030
SME suitabilitySuitable for SMEs

Award criteria
AC1 Strategic Solution — As per Tender Documentation Weighting - 18%
AC2 Media Strategy, Rationale and Media Plan — As per Tender Documentation Weighting - 14%
AC3 Proposals for research and evaluation — As per Tender Documentation Weighting - 4%
AC4 Creative Proposal — As per Tender Documentation Weighting - 20%
AC5 Key Personnel Experience — As per Tender Documentation Weighting - 4%
AC6 Social Value — As per Tender Documentation Weighting - 10%
AC7 Total Campaign Delivery Cost — As per Tender Documentation Weighting - 10%
AC8 Average Hourly Rate — As per Tender Documentation Weighting - 20%

What is included

ItemCategoryQuantity
1Advertising and marketing services, Advertising services, Advertising campaign services, Advertising management servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 796,4134 median · 31.6 average (2,192 of 6,413 with a bid count)3.3 average (2,453 of 6,413 with named award suppliers)Not published
Same buyer1Not publishedNot publishedNot published
Delivery region: UKN1824 median · 33 average (83 of 182 with a bid count)4.9 average (102 of 182 with named award suppliers)Not published
Similar published value (0.5×–2×)4127 median · 12 average (6 of 412 with a bid count)2.8 average (6 of 412 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyallowed
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-067eaa
Latest release ID032249-2026
Latest release timestampThu Apr 09 2026 10:15:45 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/032249-2026
Tender statusactive
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: end2026-05-13T15:00:00+01:00
Expression of interest deadlineNot published
Enquiry deadline2026-05-06T15:00:00+01:00
Award period: startNot published
Award period: end2026-06-01T23:59:59+01:00
Submission method detailsTenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
Submission languagesen
Electronic catalogue policyNot published
Total tender value£4,020,000
Tender lots in source1
Tender items in source1
Tender documents in source2
Awards in latest release0
Contracts in latest release0
Parties in latest release2

Notice history

DateEventReference
9 Apr 2026tender032249-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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          "criteria": [
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              "name": "AC1\tStrategic Solution",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 18%"
            },
            {
              "name": "AC2\tMedia Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 14%"
            },
            {
              "name": "AC3\tProposals for research and evaluation",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 4%"
            },
            {
              "name": "AC4\tCreative Proposal",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 20%"
            },
            {
              "name": "AC5\tKey Personnel Experience",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 4%"
            },
            {
              "name": "AC6\tSocial Value",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 10%"
            },
            {
              "name": "AC7\tTotal Campaign Delivery Cost",
              "type": "cost",
              "description": "As per Tender Documentation\nWeighting - 10%"
            },
            {
              "name": "AC8\tAverage Hourly Rate",
              "type": "cost",
              "description": "As per Tender Documentation\nWeighting - 20%"
            }
          ],
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          },
          {
            "id": "79341200",
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            "description": "Advertising management services"
          }
        ]
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    ],
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    "value": {
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    },
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    "coveredBy": [
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    "documents": [
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        "description": "Not published",
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    "legalBasis": {
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    "tenderPeriod": {
      "endDate": "2026-05-13T15:00:00+01:00"
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    "contractTerms": {
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    },
    "enquiryPeriod": {
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    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
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    "procurementMethod": "open",
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    "submissionMethodDetails": "Tenders must be submitted electronically via the relevant Call for Tender (CfT)\nopportunity on eTendersNI, website details immediately below. Paper submissions will not\nbe accepted or considered and will be rejected by the Contracting Authority / Buyer.\nThe tender documents are available with unrestricted and full direct access, free of\ncharge, at: URL https://etendersni.gov.uk/epps ",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
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      "identifier": {
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      "contactPoint": {
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    },
    {
      "id": "GB-PPON-PVWG-8426-YWXV",
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      "roles": [
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      "address": {
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      "roleDetails": "Construction and Procurement Delivery Supplies and Services Division is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland",
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    }
  ],
  "language": "en",
  "initiationType": "tender"
}
Complete JSON history (1 releases)
9 Apr 2026 · 032249-2026 · tender
{
  "id": "032249-2026",
  "tag": [
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  "date": "2026-04-09T11:15:45+01:00",
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    "name": "Department for the Economy"
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          "currency": "GBP",
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        "suitability": {
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        },
        "awardCriteria": {
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              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 18%"
            },
            {
              "name": "AC2\tMedia Strategy, Rationale and Media Plan",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 14%"
            },
            {
              "name": "AC3\tProposals for research and evaluation",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 4%"
            },
            {
              "name": "AC4\tCreative Proposal",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 20%"
            },
            {
              "name": "AC5\tKey Personnel Experience",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 4%"
            },
            {
              "name": "AC6\tSocial Value",
              "type": "quality",
              "description": "As per Tender Documentation\nWeighting - 10%"
            },
            {
              "name": "AC7\tTotal Campaign Delivery Cost",
              "type": "cost",
              "description": "As per Tender Documentation\nWeighting - 10%"
            },
            {
              "name": "AC8\tAverage Hourly Rate",
              "type": "cost",
              "description": "As per Tender Documentation\nWeighting - 20%"
            }
          ],
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          },
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            "id": "79341200",
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            "description": "Advertising management services"
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    "title": "DfE - The Provision of Advertising and Related Services 2026 - 2030 for Corporate Engagement and Marketing Branch",
    "value": {
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      "endDate": "2026-05-13T15:00:00+01:00"
    },
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