Development Partner / Operator for a Wellness Hotel in Llanelli

Carmarthenshire County Council wishes to appoint a partner (or partners) to operate a new Wellness Hotel in Llanelli on its behalf. The Council will be following the Competitive Dialogue procedure for this exercise, pursuant to Regulation 30 of the the Public Contracts Regulations 2015 (PCR 2015). The proposed Hotel site forms part of the Pentre Awel masterplan but is subject to a separate outline planning application. The site is located at Machynys, Llanelli, is accessible from the B4304 Coastal Link Road and adjoins the Machynys Peninsula Golf & Country Club. The development site is supported by an excellent transport network and is served by the London to Fishguard strategic rail corridor, M4 motorway and 7 mile (11km) Millennium Coastal Path for walking/cycling. Pentre Awel comprises four developable zones across 83 acres of land that will coalesce to create a unique ecosystem for health and life sciences. It is anticipated that on completion of the 4 zones, the development will create 1,800 jobs over a 15 year time horizon and a GVA contribution of 467m GBP. The Council is open to proposals on how this hotel could be occupied and operated. For example, a sale of the land to the hotel operator to develop, own and operate would be considered. The Council would consider developing the hotel and granting a lease to the hotel operator, or would also consider a management contract model whereby the Council would develop and own the building and appoint a management company (hotel operator) to operate the hotel business on its behalf. The Council is not committed to any particular model. The proposed hotel must be a minimum 4-star rating to reflect the desired quality and range of amenities to be provided. It needs to maximise its natural setting and minimise its environmental impact. This is in keeping with the design principles for Zone 1 which has been landscape-led and sought to ‘bring the outside in’ to promote positive mental wellbeing. The facilities and activities offered within the Wellness Hotel should be underpinned by the ‘6 Pillars of Wellness’ outlined by the Coastal Tourism Academy to maximise opportunity and attract primary and secondary wellness tourists/consumers: 1. Spa and Beauty 2. Health 3. Physically Active 4. Active Outdoors 5. Learning & Development 6. Cultural It is expected that a hotel operator would propose its own range of facilities and activities in line with its corporate offer. However, based on market and internal research we would expect the Wellness Hotel to have high quality architecture and design and include (but not limited to) the following indicative range of facilities: - Up to 120 beds - A quality all-day restaurant and bar - Spa facilities - Function / conference facility - Smaller meeting rooms - Holistic Therapies/Treatments - Health monitoring - Lifestyle programmes (personal ‘health check’) - Indoor hotel pool - Sports and fitness The site allocated for hotel development is in very close proximity to Machynys Golf club, the first Nicklaus designed golf course in Wales. The Council welcomes amendments to these proposals and/or alternative proposals as part of the dialogue process. Additional information: Variants will only be permitted to the extent (if at all) invited in the interim or final tender documents.