Official UK procurement notice
DAERA – Provision of Advertising Campaign Services for CAFRE
Authority: Department of Agriculture, Environment and Rural Affairs (Central government)·On behalf of: CPD
What is being bought
Published requirement descriptionThe Department of Agriculture, Environment and Rural Affairs on behalf of College of
Agriculture, Food and Rural Enterprise (CAFRE) wishes to appoint a Supplier to deliver its
media buying for advertising campaigns. The required services will provide media
planning, buying, delivery and evaluation, including digital, social, radio, press and
outdoor channels.
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£300,000
- Economic & financial standing
Not Applicable
- Technical & professional ability
As per tender documentation.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Strategic Solution: Max score available 32.2
- Media Strategy, Rationale and Media Plan: Max score available 29.4
- Key Personnel Experience: Max score available 8.4
- Total Campaign Delivery Cost: Max score available 20
- Average Hourly Rate: Max score available 10
- Economic & financial standing
Not Applicable
- Technical & professional ability
As per tender documentation.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 10 Mar 2026, 18:50 GMT
- Last source update
- 7 May 2026, 14:15 BST
- Award evaluation window
- Submission end – 21 Apr 2026
- Authority reference
ID 6278447- FTS notice number
2026/S 000-021559- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0666d0Find a Tender- Contract terms summary
For further details on invoicing procedures please see : www.finance-ni.gov.uk/ar ↗ ticles/account-ni-good-invoicing-practice
Contract Value
The estimated value figure indicated in the Scope Section represents an overall estimated
contract value. This value reflects the potential scale of the contract and takes into
account potential optional extension periods and the uptake of potential optional services
as detailed in the tender documents. This figure does not however take into account the
application of indexation or increases to charges due to increases in the Real Living
Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the
level of business under this contract. The Contracting Authority does not bind itself to
accept the lowest or any tender. Suppliers remain responsible for all costs and expenses
incurred by them or by any third party acting under instructions from the Supplier in
connection with taking part in this procurement process regardless of whether such costs
arise as a consequence, directly or indirectly of any amendments made to the
procurement documents by the Contracting Authority at any time. No legally binding
contract shall arise (and a Supplier shall have no legitimate expectation that a contract will
be entered into) until such time as entry into the Contract has been confirmed by the
Contracting Authority.
How it was run
Official notice- Submission deadline
- 9 Apr 2026, 15:00 BST
- Clarification deadline
- 2 Apr 2026, 15:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below.
Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer.
The tender documents are available with unrestricted and full direct access, free of charge, at: URL etendersni.gov.uk/epps ↗
Timeline
10 Mar 2026 → 7 May 2026 · 8 dates- Tender notice published226 days ago10 Mar 2026, 18:50 GMT
- Clarification questions by203 days ago2 Apr 2026, 15:00 BST
- Submission deadline196 days ago9 Apr 2026, 15:00 BST
- Award decision expected by183 days ago21 Apr 2026, 23:59 BST
- Assessment summaries sent181 days ago24 Apr 2026, 00:00 BST
- Contract starts171 days ago4 May 2026, 00:00 BST
- Standstill ends168 days ago6 May 2026, 23:59 BST
- Latest notice published168 days ago7 May 2026, 14:15 BST
Notice history
5 events · 3 releases on Find a Tender · since 10 Mar 2026- Tender notice published10 Mar 2026, 18:50 GMTUK4
- Contract award notice published24 Apr 2026, 14:42 BSTUK6
- Status changed to complete24 Apr 2026, 14:42 BST
- Contract details notice published7 May 2026, 14:15 BSTUK7
- Contract signature expected8 May 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| ANDERSON SPRATT GROUP LTDSME11 May 2026 – 31 Mar 2028 · up to 31 Mar 2029Extensions: One optional extension of up twelve months. | £300,000 | 24 Apr 2026 | Awarded |
Contracts
DAERA – Provision of Advertising Campaign Services for CAFRE · ANDERSON SPRATT GROUP LTDSME
- Signed
- 5 May 2026
- Value
- £300,000
- Period
- 6 May 2026 – 31 Mar 2028 · up to 31 Mar 2029 with extensions
- Status
- active
- Extensions
- One optional extension period of up to 12 months.
No agreed KPIs: The value of this contract is below the relevant threshold of £5 million including VAT and as such the reporting and publication of KPIs is not mandated.
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4final-stage tenders | 4 | 0 | — |
Contracting authority & participating public bodies
3 public bodies on the noticeOther public bodies
- CPDBeneficiary authority
- CPD - Supplies and Services DivisionProcess contact pointProcuring entitySummary of their role in this procurement: Summary of their role in this procurement: Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
Bidders & participating suppliers
1 commercial party on the notice- Anderson Spratt Group LtdAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender