Official UK procurement notice
DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN
Authority: Department of Agriculture, Environment and Rural Affairs (Central government)·On behalf of: CPD
Sectors: Business Services & Consultancy (79) Delivery: Northern Ireland (UKN)
Published estimate£450,000≈ £338k / year · £540,000 inc. VAT
Submissions closed 8 Dec 2025awarded 19 Dec 2025
Awarded to ANDERSON SPRATT GROUP LTD
Contract term 1 yr 4 moends 30 Apr 2027 · up to 30 Apr 2028 with extensions · starts 14 Jan 2026
What is being bought
Published requirement descriptionThe Department of Agriculture, Environment and Rural Affairs (DAERA), hereby referred
to as 'the Buyer', wishes to appoint a Supplier to deliver advertising and related services
for campaign advertising. The primary purpose of this campaign is to help Lough Neagh
to recover and to help improve the quality of other water bodies, including rivers, lakes
and coastal water, (source to sea) across Northern Ireland.
The campaign will provide information on the steps that we can all take to improve water
quality, with the issue of Blue Green Algae in Lough Neagh being a significant focus
CPV: Advertising and marketing services · Advertising campaign services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1AwardedRenewalPublished value£450,000
79340000 Advertising and marketing services79341000 Advertising services79341200 Advertising management services79341400 Advertising campaign services
Pre-qualification & selection criteria (PQQ)1
- Economic & financial standing
Not Applicable
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
How bids were scored
- AC1 - Strategic Solution: Tenderers must: • Provide a strategic solution to requirements of the specification, including identifying the key issues and challenges and how these would be handled. • Provide learnings from previous campaigns from the public or private sectors, or a combination of both, within the last 3 years and highlight new insights and how these will assist with the challenges of the campaign.
- AC2 - Media Strategy, Rationale and Media Plan: Tenderers must: Outline the Media Strategy including. 1. An analysis of the target audience’s media consumption. 2. A rationale for the media proposed and timings, including how each media can influence the target audience’s behaviour and help meet the campaign objectives. 3. Provide a detailed media plan based on the campaign budget. The media strategy and media plan will be assessed by the media chosen and not the media cost. All evidence/rationale presented in proposals must be clearly backed up by relevant research and these research sources must be clearly cited. When using media channel analysis tools, tenderers must include an explanation of how conclusions were reached, including what parameters were used. Response to this criterion must not exceed 5 A4 pages plus 1 x A3 Media Plan. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation except for the media plan which can be submitted in a landscape spreadsheet format. Please note pages submitted that exceed the page limits will not be considered, including annexes/references. All information must be included in the page limits specified. The media plan should demonstrate gross costs for all proposed media with adjustments for rebates and levies to then give a final cost to the Buyer i.e. no further rebates are outstanding to be applied to the campaign.
- AC3 - Key Personnel Experience: Key Personnel Experience Tenderers must demonstrate, by way of example(s) achieved in the last 3 years, experience of the proposed team of Key Personnel who will be assigned to deliver this requirement upon Contract award. For the purpose of the tender submission please provide details for the following roles or equivalent positions of staff who will be working on this campaign. - Account Manager - Creative Director - Media Director - Digital Director - Digital Media Lead - Senior Designer - Copywriter Each key individual must provide an example to demonstrate that they have delivered advertising campaigns of a similar scale, with challenges such as those detailed in the brief For each individual the example provided must include: 1. Job title/ grade of team member. 2. The project/ programme title, details and value. 3. Start and end date (Month/Year) of project/ programme. 4. The individual’s roles and responsibilities within that project/ programme including methodology used. 5. Evidence of the work carried out (Webpage, online articles etc). Examples should focus on individual input as opposed to programme delivery. Tenderers must note that the names of any individuals must not be stipulated within the criterion response. The grades or project roles will suffice. Names should be included within the Pricing Schedule, where the grade or project role must correspond to the individuals proposed in response to this criterion. Response to this criterion must not exceed one side of an A4 page per individual. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references. All information must be included in the page limits specified. Tenderers should note that ‘within the last 3 years’ refers to within 3 years from the time-limit for receipt of tenders or requests to participate.
- AC4 - Proposals for research and evaluation: Tenderers are required to provide one research outline methodology commensurate to the budget. All research proposals received must be supplied along with a recommendation and rationale on the best way forward. Tenderers should address. • Benchmarking • Tracking Response to this criterion must not exceed 2 A4 pages. Arial font size 12 and single line spacing must be used. The response must be submitted in a word document and portrait orientation. Please note pages submitted that exceed the page limits will not be considered, including annexes/references. All information must be included in the page limits specified.
- AC5 - Total Campaign Delivery Cost
- AC6 - Average Hourly Rate
Conditions of participation1
- Economic & financial standing
Not Applicable
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 7 Nov 2025, 11:37 GMT
- Last source update
- 16 Jan 2026, 09:38 GMT
- Award evaluation window
- Submission end – 12 Jan 2026
- Authority reference
ID 6030015- FTS notice number
2025/S 000-071964- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05dc9eFind a Tender
How it was run
Official noticeRun through: eTendersNI · Who buys & how to bid on eTendersNI
Access & registration note: Free Northern Ireland registration
- Submission deadline
- 8 Dec 2025, 15:00 GMT
- Clarification deadline
- 1 Dec 2025, 15:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Detailed submission instructions & authority contactsFrom official release
Tenders must be submitted on etenders.ni.gov.uk
Timeline
7 Nov 2025 → 16 Jan 2026 · 8 dates- Tender notice published349 days ago7 Nov 2025, 11:37 GMT
- Clarification questions by325 days ago1 Dec 2025, 15:00 GMT
- Submission deadline318 days ago8 Dec 2025, 15:00 GMT
- Assessment summaries sent307 days ago19 Dec 2025
- Standstill ends289 days ago5 Jan 2026, 23:59 GMT
- Award decision expected by282 days ago12 Jan 2026, 23:59 GMT
- Contract starts281 days ago14 Jan 2026
- Latest notice published279 days ago16 Jan 2026, 09:38 GMT
Notice history
5 events · 3 releases on Find a Tender · since 7 Nov 2025- Tender notice published7 Nov 2025, 11:37 GMTUK4
- Contract award notice published19 Dec 2025, 11:37 GMTUK6
- Status changed to complete19 Dec 2025, 11:37 GMT
- Contract signature expected13 Jan 2026, 23:59 GMTscheduled
- Contract details notice published16 Jan 2026, 09:38 GMTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £450,0001 award exc. VAT
Bids received 55 from SMEs
Contracts signed 1latest 15 Jan 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| ANDERSON SPRATT GROUP LTDSME14 Jan 2026 – 30 Apr 2027 · up to 30 Apr 2028Extensions: There is an option of one possible extension of up to twelve months. | £450,000 | 19 Dec 2025 | Awarded |
Contracts
DAERA PROVISION OF ADVERTISING AND RELATED SERVICES FOR DAERA WATER QUALITY CAMPAIGN · ANDERSON SPRATT GROUP LTDSME
- Signed
- 15 Jan 2026
- Value
- £450,000
- Period
- 16 Jan 2026 – 30 Apr 2027 · up to 30 Apr 2028 with extensions
- Status
- active
- Extensions
- There is an option of one possible extension of up to twelve months
No agreed KPIs: The value of this contract is below the relevant threshold of £5 million including VAT and as such the reporting and publication of KPIs is not mandated.
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 5final-stage tenders | 5 | 0 | — |
Contracting authority & participating public bodies
3 public bodies on the noticeOther public bodies
- CPDBeneficiary authority
- CPD Supplies and Service DivisionProcess contact pointProcuring entityConstruction and Procurement Delivery Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland
Bidders & participating suppliers
1 commercial party on the notice- ANDERSON SPRATT GROUP LTDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender