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Official procurement procedure

Creative marketing and advertising agency services

Advertising and marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: FIRST TRENITALIA WEST COAST RAIL LIMITED: "Creative marketing and advertising agency services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITEDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: FIRST TRENITALIA WEST COAST RAIL LIMITED
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for FIRST TRENITALIA WEST COAST RAIL LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.8Bids / Report
20% of reports have one bid
Supplier ConcentrationHigh Concentration
TAILORED IMAGE LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 8 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
TAILORED IMAGE LTD1 win£5,472,555
Procedure terms
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITED
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published29 Nov 2023, 12:22 GMT
Last source update29 Nov 2023, 12:22 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services
Delivery area
UK
OCIDocds-h6vhtk-03dcf3
What is being bought
The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.
What changed
From the official release history
  1. Status changed to complete
    29 Nov 2023, 12:22 GMT
  2. Official notice release published
    29 Nov 2023, 12:22 GMT
  3. Submission deadline changed to published date
    29 Nov 2023, 12:22 GMT
  4. Status changed to active
    27 Jun 2023, 17:38 BST
  5. Official notice release published
    27 Jun 2023, 17:38 BST
  6. Submission deadline changed to 28 Jul 2023, 16:00 BST
    27 Jun 2023, 17:38 BST
  7. Buyer information updated
    27 Jun 2023, 17:38 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The procurement of a creative agency services required will cover the following scope but not limited to ; 1.1 Agency that can provide ongoing strategic & creative services under a pre-defined creative concept (Feel Good Travel, Turbo the Turtle, Reassurance and B2B campaigns) that has been developed by our Incumbent creative agency. 1.2 Agency will be required to use the incumbent Feel Good Travel creative strategy (supported by our media agency) and produce evolutionary assets / production to deliver against media strategy and owned channel requirements. Channels could include (but are not exhaustive) TV, OOH, Radio, Digital and Print. 1.3 Agency shall be required to produce creative communications that support all commercial activity ranging from long term demand driving to shorter term revenue driving objectives. 1.4 Agency shall be required to deliver creative services to support business objectives including revenue recovery, customer proposition penetration, and direct channel shift. 1.5 Agency that can provide day to day account management supporting BAU activity. This shall include; weekly status meetings, finance reconciliation, ad hoc requests etc. At this stage, there is no guarantee that TV production will be required in the coming years, as this will be highly dependent on the budgets approved by the DfT in the coming years.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    29 Nov 2023, 12:22 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 22 Nov 2023, 00:00 GMT · Not published
Commercial outcome and competition
Awards
Awarded supplier not published
Not published · Not published · active
Contracts
Contract
Not published · signed 22 Nov 2023, 00:00 GMT · active
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

FIRST TRENITALIA WEST COAST RAIL LIMITED

Contracting authority GB-COH-10349442
View buyer profile

  • FIRST TRENITALIA WEST COAST RAIL LIMITED
    buyer

    GB-COH: 10349442
    8th Floor, The Point, 37 North Wharf Road, LONDON, UK, W2 1AF
    ruchiie.sehdev@avantiwestcoast.co.uk
    +44 7773732843

  • High Court
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published