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Published 20 Apr 2021, 15:37 BST

Official UK procurement notice

Creative Marketing Agency and Media Buying

Official notice

Authority: SEVERN TRENT WATER LIMITED (Public body)·Consortium: 3 public authorities

2 lotsServicesNegotiated procedure with prior call for competitionMax 2 lots to bid
Sectors: Business Services & Consultancy (79) Delivery: UK
Published estimate£1,400,000total for 2 lots
Submissions closed 21 May 2021awarded 1 Jan 2021
Awarded to Republic of Media

What is being bought2 lots · detail below

Published requirement description

The procurement is split into 2 lots:

Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:

  • Brand strategy
  • Building brand familiarity
  • Marketing strategy

Lot 2: Media Buying Agency. This is to appoint a provider of services to include:

  • Media purchasing strategy
  • Research
  • Buying
  • Execution
  • Measurement and monitoring
  • Competitor tracking and monitoring

CPV: Advertising and marketing services

Lots and requirements (2)Procurement structure

2 lots · all with a published value (£1,400,000 together) · a supplier may bid for at most 2 of them
Lot #1creativeCancelledPublished value£400,000

Lot 1: Creative Agency. This is to appoint a supplier of creative agency services to cover:

  • Brand strategy
  • Building brand familiarity
  • Marketing strategy
Delivery: UK
Extensions: The agreement will have an extension option of an additional 12 monthsSecond stage: 3–5 candidates invited to tenderVariant bids: not allowed
79340000 Advertising and marketing services
Lot #2media buying agencyCancelledPublished value£1,000,000

Lot 2: Media Buying Agency. This is to appoint a provider of services to include:

  • Media purchasing strategy
  • Research
  • Buying
  • Execution
  • Measurement and monitoring
  • Competitor tracking and monitoring
Delivery: UK
Extensions: 1 x 1 year extensionSecond stage: 3–5 candidates invited to tenderVariant bids: not allowed
79340000 Advertising and marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (2)
  • pitch: 70%
  • rate card: 30%
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Negotiated procedure with prior call for competition
Legal basis
CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
20 Apr 2021, 15:37 BST
Last source update
19 Oct 2021, 09:46 BST
FTS notice number
2021/S 000-026066
Classification (CPV)
Advertising and marketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-02a827 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment

Publisher note: Lot 1 was not awarded as no clear winner could be determined

How it was run

Official notice
Run through: SAP Ariba · Who buys & how to bid on SAP Ariba
Supplier login requiredLanguage: EN
Access & registration note: Free buyer-specific invitations
Submission deadline
21 May 2021, 15:00 BST
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bid validity
90 days from the deadline
Detailed submission instructions & authority contactsFrom official release

discovery.ariba.com/rfx/10192166 ↗

Timeline

21 May 2021 → 19 Oct 2021 · 3 dates
  1. Submission deadline
    21 May 2021, 15:00 BST
  2. Invitations to tender expected
    7 Jun 2021, 00:00 BST
  3. Notice published
    19 Oct 2021, 09:46 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    19 Oct 2021, 09:46 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £1,000,0001 contract exc. VAT
Bids received 3
Contracts signed 1latest 1 Jan 2021
Awarded toValueDateStatus
Not linked to a lot1 award
Republic of Mediamedia buying agency£1,000,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
3bids———

Contracting authority & participating public bodies

2 public bodies on the notice

SEVERN TRENT WATER LIMITED

Contracting authorityPublic bodyWater 2 St. Johns Street, COVENTRY, West Midlands, CV12LZContact name, email, phone Published organisation website ↗

Consortium members and other public bodies

Dispute resolution & review bodies

  • Severn Trent Water LtdReview body Coventry

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria