Official UK procurement notice
Creative Development and Marketing Planning Services
Authority: University of Bradford (Education)
What is being bought
Published requirement descriptionThis contract is for the provision of creative development and marketing planning services to support campaigns co-ordinated by the Advertising, Marketing and Insight (AMSI) department. The estimated value of the contract over 3 years is between £50k and £250k per annum – however this is not guaranteed as it is dependent on a number of projects currently in progress or planning stage.
CPV: Marketing services
The lotProcurement structure
single lot · value publishedLot #1Published value£500,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (8)
- Understanding of UOB requirements, it’s position in the HE sector and its target audience.: 15%
- Provision of a complete creative service including evidence of effective ROI: 15%
- Translate brand strategy into creative guidelines and campaign brands.: 15%
- Dedicated staff structure: 10%
- Continuous improvement of staff knowledge (own & UoB): 5%
- Innovation: 5%
- Contract price, as per Pricing Schedule in Section 4: 30%
- Sustainability: 5%
Published award criteria (8)
- Understanding of UOB requirements, it’s position in the HE sector and its target audience.: 15
- Provision of a complete creative service including evidence of effective ROI: 15
- Translate brand strategy into creative guidelines and campaign brands.: 15
- Dedicated staff structure: 10
- Continuous improvement of staff knowledge (own & UoB): 5
- Innovation: 5
- Sustainability: 5
- Contract price, as per Pricing Schedule in Section 4: 30
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 22 Feb 2022, 12:15 GMT
- Last source update
- 22 Feb 2022, 12:15 GMT
- Award evaluation window
- 31 Mar 2022 – …
- FTS notice number
2022/S 000-004959- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0319fbFind a Tender
Publisher note: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://neupc.delta-esourcing.com/tenders/UK-UK-Bradford:-Marketing-services./8C55HMV3BB To respond to this opportunity, please click here: https://neupc.delta-esourcing.com/respond/8C55HMV3BB GO Reference: GO-2022222-PRO-19691838
How it was run
Official notice- Submission deadline
- 31 Mar 2022, 12:00 BST
- Submission channel
- {"written"}
- Accepted languages
- en, mk
- Bids opened
- 31 Mar 2022, 12:00 BST
Timeline
22 Feb 2022 → 31 Mar 2022 · 3 dates- Notice published22 Feb 2022, 12:15 GMT
- Submission deadline31 Mar 2022, 12:00 BST
- Bids opened31 Mar 2022, 12:00 BST
Contracting authority & participating public bodies
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.