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complete
Official procurement procedure
Contract for Digital Marketing Services
Advertising and marketing services
Marketing services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Liverpool John Moores University: "Contract for Digital Marketing Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Liverpool John Moores University | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Liverpool John Moores University
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Liverpool John Moores University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
6Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 1 active published awards; 1 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityLiverpool John Moores University | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published6 Dec 2022, 13:52 GMT | Last source update6 Dec 2022, 13:52 GMT | Recurring procurementNot published |
ClassificationAdvertising and marketing services, Marketing services | ||
Delivery area | ||
OCIDocds-h6vhtk-030cee | ||
What is being bought
We are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).
What changed
From the official release history
- tender value changed
6 Dec 2022, 13:52 GMT - Status changed to complete
6 Dec 2022, 13:52 GMT - Official notice release published
6 Dec 2022, 13:52 GMT - Submission deadline changed to published date
6 Dec 2022, 13:52 GMT - Buyer information updated
6 Dec 2022, 13:52 GMT - Published value updated to £1,540,000
19 Jan 2022, 16:10 GMT - Status changed to active
19 Jan 2022, 16:10 GMT - Official notice release published
19 Jan 2022, 16:10 GMT - Submission deadline changed to 21 Feb 2022, 00:00 GMT
19 Jan 2022, 16:10 GMT - Buyer information updated
19 Jan 2022, 16:10 GMT
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedWe are looking for an agency that can support University recruitment plans by developing and delivering (along with student recruitment and marketing staff) an innovative digital advertising strategy to drive prospective student engagement and conversion from pre-applicant to enrolled student. The strategy should seek to support student recruitment targets by increasing student numbers and applications from underrepresented groups. It should also seek to support the retainment of students by attracting those who share our brand values and fully understand the University offer prior to application or enrolment. The University brand was updated in 2020 and has been used to help strengthen our digital presence online through consistent messaging and visuals. The University is therefore also seeking an agency that has experience in online brand awareness and building techniques who can support the communications of our brand values (student focused, community, courageous and inclusive).Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
6 Dec 2022, 13:52 GMT - Award active
Not published · Not published - Contract active
Signed 1 Nov 2022, 00:00 GMT · £750,000
Commercial outcome and competition
Awards ANYTHING IS POSSIBLE MEDIA LIMITED Not published · Not published · active |
Contracts Contract for Digital Marketing Services £750,000 · signed 1 Nov 2022, 00:00 GMT · active |
Bid statistics bids: 6 (lot 1) electronicBids: 6 (lot 1) |
Buyer and organisations in this procedure
Liverpool John Moores University
Contracting authority GB-FTS-70141Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published