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Published 4 Aug 2025, 15:30 BST

Official UK procurement notice

Consultant - Strategic Communications for Regional Promotion

Official notice

Authority: WEST MIDLANDS GROWTH COMPANY LIMITED (Public body)

ServicesBelow threshold - open competitionBelow threshold
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Published estimate£49,000£58,800 inc. VAT14.3% below published estimate
Submissions closed 29 Aug 2025awarded 27 Oct 2025
Awarded to BakerBaird Communications
Contract term 6 moends 31 Mar 2026 · starts 22 Sept 2025

What is being bought

Published requirement description

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority’s (WMCA) designated investment promotion agency and destination management organisation.

It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here.

WMGC’s role is to support with the delivery of the WMCA’s economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities.

The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com

The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region.

The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience.

The communications programme will run from mid-September 2025 – March 2026.

The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.

CPV: Public relations consultancy services · Public relations management services · Public relations services

The lotProcurement structure

single lot · value published
Lot #1Awarded 6 moPublished value£49,000
Contract period: 22 Sept 2025 – 31 Mar 2026 (6 mo)Value: £49,000 exc. VAT · £58,800 inc. VAT
79416000 Public relations services79416100 Public relations management services79416200 Public relations consultancy services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lot awarding rule: Full details of award criteria can be found in the invitation to tender document

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Aug 2025, 15:30 BST
Last source update
4 Nov 2025, 16:15 GMT
Authority reference
2025-WMGC-0583
FTS notice number
2025/S 000-045715
Latest notice
Contract details notice (UK7)
Classification (CPV)
Public relations consultancy servicesPublic relations management servicesPublic relations services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-058079 Find a Tender

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowed
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
29 Aug 2025, 12:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/wmgrowth/aspx/Home ↗

Timeline

4 Aug 2025 → 4 Nov 2025 · 4 dates
  1. Tender notice published
    4 Aug 2025, 15:30 BST
  2. Submission deadline
    29 Aug 2025, 12:00 BST
  3. Contract starts395 days ago
    22 Sept 2025, 00:00 BST
  4. Latest notice published351 days ago
    4 Nov 2025, 16:15 GMT

Notice history

3 events · 2 releases on Find a Tender · since 4 Aug 2025
  1. Tender notice published
    4 Aug 2025, 15:30 BST
    UK4
  2. Contract details notice published
    4 Nov 2025, 16:15 GMT
    UK7
  3. Status changed to complete
    4 Nov 2025, 16:15 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £42,0001 contract exc. VAT
Contracts signed 1latest 27 Oct 2025
Awarded toValueDateStatus
BakerBaird Communications£42,000 †—Awarded

Contracts

  • Strategic Communications for Regional Promotion · BakerBaird Communications

    Signed
    27 Oct 2025
    Value
    £42,000
    Period
    27 Oct 2025 – 31 Mar 2026
    Status
    active

Contracting authority & participating public bodies

WEST MIDLANDS GROWTH COMPANY LIMITED

Contracting authorityPublic authority - sub-central government GB-COH: 01631329 11th Floor The Colmore Building, Birmingham, West Midlands, B4 6ATContact email

Bidders & participating suppliers

1 commercial party on the notice
  • BakerBaird CommunicationsAwarded supplier 45 Wollaton St, Nottingham, East Midlands, NG1 5FWContact email, phone

Official documents & specifications (3)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specifications tenderBidding documents and specificationsAll documents can be obtained by visiting our e-tendering portal. Potential suppliers must be registered and logged in to access the full document set.

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender