Child Poverty Reduction Programme - Local Test and Learn Pilot - Baby Boxes

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        "description": "This contract is a call-off from an established framework for the delivery of the North East MSA Child Poverty Reduction Programme: Baby Box Local Test and Learn Pilot. The contract will run for 36 months and aims to provide Baby Boxes containing essential items for new babies to eligible low-income families in Newcastle and Sunderland.\nThe successful provider will work with local authorities, public health teams and community partners to identify eligible families, manage referrals, distribute Baby Boxes and support the pilot's evaluation. The project is intended to reduce financial hardship for families, improve child development and parental wellbeing, and strengthen engagement with health and early years services. A minimum of 2,000 families will be supported through the programme.",
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    "title": "Child Poverty Reduction Programme - Local Test and Learn Pilot - Baby Boxes",
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  "date": "2025-11-11T14:09:32Z",
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        "description": "The North East Child Poverty Action plan is an ambitious, evidence-informed plan which sets\nout our determination to use the collective levers and\nresources we have available here in the North East to\nprevent and reduce child poverty. This represents a\nsignificant investment, from the very earliest stages, in\nour single most important asset as a region: our people. \nWe know that the North East can be the best\nplace in the world to grow up, live and raise a\nfamily - but this isn't the case for far too many\npeople in our region. Our vision is for the North East to be a place where every baby, child and young person is\nsupported to thrive and achieve their potential\n- regardless of their background, or where\nthey live. \nThe child poverty reduction programme speaks to the three strategic priorities within the regional action plan, which has been developed following extensive engagement with a broad range of cross-sector organisations, parents, carers, and young people across the region,:\nSupporting children and families here and now- including by doing what we can together to help families maximise their incomes\nBreaking down the barriers to opportunity that poverty can bring,  including by collectively investing more in giving babies, children and young people the best start in life\nTackling longer-term, structural challenges - including those which will help to make work pay, and create the infrastructure of opportunity for more families",
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