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Published 8 Jan 2021, 12:35 GMT

Official UK procurement notice

Campaign Advertising Services · UK public procurement notice

Official notice

Authority: Leicester College (Education)

Framework agreementServicesOpen procedure
Sectors: Business Services & Consultancy (79) Delivery: East Midlands (UKF21)
Framework ceiling (notional)Value not publishedframework ceiling, not attributable revenue
Submissions closed 26 Feb 2021awarded 22 Apr 2021

What is being bought

Published requirement description

Services to identify and advertise to target market and attract students to College courses.

CPV: Advertising campaign services

How this framework works

From the published notice
Places
up to 1 suppliers · 14 bids received (14.0 per place) · 1 appointed (full)

The lotProcurement structure

single lot · no lot value published
Lot #1Leicester College is one of the country’s largest general FE colleges with some 20,000…Awarded

Leicester College is one of the country’s largest general FE colleges with some 20,000 students.

We are inviting tenders to provide a range of paid for advertising, booking and fulfilment services; but not graphic design or course guide production.

The three year framework agreement covers a broad range of advertising services for campaigns - a minimum of 12 campaigns per academic year - to drive traffic to the website and support recruitment. The types of campaign include but are not limited to:

  • Open days/events minimum 4
  • Clearing
  • Apply now (post GCSE results)
  • Professional training/B2B
  • Adult part-time courses

We are actively seeking to work with a company who will put forward innovative and effective ideas for advertising channels.

An estimated budget for these campaigns would be circa £100,000 per annum.

Delivery: East Midlands · Leicester
Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 60%Price: 40%
Published sub-criteria (2)
  • Service quality and ideas: 60%
  • Cost: 40%
Published award criteria (2)
  • Service quality and ideas: 60.00%
  • Cost: 40.00%
What this means for your bid
  • Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
  • “Campaign Advertising Services” is a framework: the contest is a place on its panel, up to 1 suppliers, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
8 Jan 2021, 12:35 GMT
Last source update
22 Apr 2021, 09:46 BST
Award evaluation window
26 Feb 2021 – …
Authority reference
CA8154 - Marketing 01
FTS notice number
2021/S 000-008583
Classification (CPV)
Advertising campaign services
Delivery area
East Midlands (UKF21)
Official registry OCID
ocds-h6vhtk-0288b2 Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic payment

How it was run

Official notice
Run through: MultiQuote · Who buys & how to bid on MultiQuote
Supplier login requiredLanguage: EN
Access & registration note: Free
Appointment period ends
26 Feb 2021, 12:00 GMT
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Bids opened
26 Feb 2021, 12:00 GMT
Detailed submission instructions & authority contactsFrom official release

suppliers.multiquote.com ↗

Timeline

26 Feb 2021 → 22 Apr 2021 · 3 dates
  1. Admission / appointment period endsperiod end, not a bid countdown
    26 Feb 2021, 12:00 GMT
  2. Bids opened
    26 Feb 2021, 12:00 GMT
  3. Notice published
    22 Apr 2021, 09:46 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    22 Apr 2021, 09:46 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 1admitted to the panel · see the list ↓
Bids received 14
Contracts signed 1latest 22 Apr 2021

1 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

  • Campaign Advertising Services

    Signed
    22 Apr 2021
    Value
    £300,000
    Status
    active

Bid statistics published by the authority

BidsSMEVCSEValid bid range
14bids———

Contracting authority & participating public bodies

Leicester College

Contracting authorityEducationBody governed by public lawEducation Welford Road , Leicester, East Midlands, LE2 7LWContact email, phone Published organisation website ↗

Framework contractors & participating bidders

1 commercial party on the notice
  • Forward And Thinking LtdFramework contractor 82 York Road , , Market Weighton, UK, YO43 3EFContact email, phone

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria