BTA2235 - Product Audit, Development Tools and Skills Support

Background

VE requires a complete and consistent picture of England's tourism product and experience offering, including attractions, experiences, experiential transport, performances/festivals, and more, with the possibility to overlay the national/regional accommodation audits/studies, and other national datasets such as protected landscapes, to provide an overall picture for regions/LVEPs. The Supplier will deliver an AI-enabled audit of this product and experience set, and a national analytical tool that interprets the audited inventory and identifies, for any LVEP region, where product can be improved and where gaps and opportunities exist.

Requirements

VE is seeking to appoint a Supplier who has a proven track record in delivering AI-enabled data collection, analysis and tool development, ideally within tourism, place marketing or a comparable sector. VE specifically requires the Supplier to deliver the following:

a) An AI-enabled product and experience audit.

b) A national AI-based analytical tool.

c) Data, schema and integration.

d) Intellectual property and handover.

Further details are contained in the Invitation to Tender documents.

Background

VE requires training that builds the capability of the LVEP network to understand the various use cases of AI. The training will aim to showcase the work in Lot 1 as it is developed and will focus on enabling LVEPs to apply the outputs to product development in their regions. VE also requires a programme of webinars/blended learning that builds on feedback from LVEPs in the previous upskilling work, including using AI to build reports, deeper dive into Microsoft Copilot, and more.

Requirements

VE is seeking to appoint a Supplier who has a proven track record in designing and delivering practical training and knowledge transfer, ideally on data, AI or digital tools, to a geographically dispersed audience. VE specifically requires the Supplier to deliver the following.

• A training and knowledge transfer programme aimed at the LVEP network (currently 38 LVEPs, expected to rise to c40-45).
• Training that showcases the audit and the analytical tool throughout delivery, so that LVEPs understand how the outputs are produced and how to use them.
• A practical focus on building LVEP capability to interpret and apply the outputs to product development in their region.
• A cohesive delivery of webinars/blended learning to dive deeper into elements that LVEPs have identified for AI use through previous sessions.
• A blend of delivery appropriate to a dispersed audience, for example live virtual sessions, recorded materials and written guidance, to be proposed by the Tenderer.

Where Lot 1 and Lot 2 are awarded to the same Supplier, the training will draw directly on the audit and tool being built.

Where the lots are awarded to separate Suppliers, the Lot 2 Supplier is required to work with the Lot 1 Supplier to understand the audit and tool in order to design and deliver the training.

We expect the Lot 1 Supplier and Lot 2 Supplier to create a single process map on how this will be delivered once awarded.