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AwardedFind a Tender · award

BTA2176 - Search engine optimization Marketing for VB and VW Web

Buyer: VisitBritain/VisitEngland →

BuyerVisitBritain/VisitEngland
StatusAwarded
DeadlineNot published
ValueValue not published
Published15 Jan 2026

What is being bought

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Delivery location

UKM

Categories

Information technology services 72222300Information technology services 72222300

Lot details

Lot 1

Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).

Statuscancelled

Award criteria
Technical — 65
Social Value — 10
price — 25

What is included

ItemCategoryQuantity
1Information technology servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 72. The category anchor is Information technology services (72222300); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7210,5392 median · 15.4 average (4,162 of 10,539 with a bid count)2 average (5,054 of 10,539 with named award suppliers)Not published
Same buyer33 median · 3 average (3 of 3 with a bid count)1 average (3 of 3 with named award suppliers)Not published
Delivery region: UKM5962 median · 6.3 average (330 of 596 with a bid count)1.5 average (371 of 596 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleFurther Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

003459-2026-1

Statusactive
Value£667,925

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-060691
Latest release ID003459-2026
Latest release timestampThu Jan 15 2026 12:31:17 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
15 Jan 2026award, contract003459-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "003459-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 2,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 1,
        "measure": "smeBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-01-15T12:31:17Z",
  "ocid": "ocds-h6vhtk-060691",
  "buyer": {
    "id": "GB-FTS-114781",
    "name": "VisitBritain/VisitEngland"
  },
  "awards": [
    {
      "id": "003459-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-171480",
          "name": "8 Million Stories Ltd"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "BTA2176",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "type": "quality",
              "description": "65"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "10"
            },
            {
              "type": "price",
              "description": "25"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKM"
          }
        ],
        "additionalClassifications": [
          {
            "id": "72222300",
            "scheme": "CPV",
            "description": "Information technology services"
          }
        ]
      }
    ],
    "title": "BTA2176 - Search engine optimization Marketing for VB and VW Web",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.",
    "classification": {
      "id": "72222300",
      "scheme": "CPV",
      "description": "Information technology services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-114781",
      "name": "VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI3",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.org/",
        "buyerProfile": "https://www.visitbritain.org/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Tourism"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-171480",
      "name": "8 Million Stories Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Edinburgh,",
        "postalCode": "EH1 2AS",
        "countryName": "United Kingdom",
        "streetAddress": "5 Rutland Square"
      },
      "details": {
        "url": "https://8ms.com/",
        "scale": "sme"
      },
      "identifier": {
        "id": "SC430348",
        "legalName": "8 Million Stories Ltd"
      },
      "contactPoint": {
        "email": "robin@8ms.com"
      }
    },
    {
      "id": "GB-FTS-148655",
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "reviewBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.com/en"
      },
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "003459-2026-1",
      "value": {
        "amount": 667925,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "003459-2026-1",
      "dateSigned": "2025-11-26T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
15 Jan 2026 · 003459-2026 · award, contract
{
  "id": "003459-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 2,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 1,
        "measure": "smeBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-01-15T12:31:17Z",
  "ocid": "ocds-h6vhtk-060691",
  "buyer": {
    "id": "GB-FTS-114781",
    "name": "VisitBritain/VisitEngland"
  },
  "awards": [
    {
      "id": "003459-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-171480",
          "name": "8 Million Stories Ltd"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "BTA2176",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical",
              "type": "quality",
              "description": "65"
            },
            {
              "name": "Social Value",
              "type": "quality",
              "description": "10"
            },
            {
              "type": "price",
              "description": "25"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKM"
          }
        ],
        "additionalClassifications": [
          {
            "id": "72222300",
            "scheme": "CPV",
            "description": "Information technology services"
          }
        ]
      }
    ],
    "title": "BTA2176 - Search engine optimization Marketing for VB and VW Web",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.",
    "classification": {
      "id": "72222300",
      "scheme": "CPV",
      "description": "Information technology services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-FTS-114781",
      "name": "VisitBritain/VisitEngland",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI3",
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "4th Floor, Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.org/",
        "buyerProfile": "https://www.visitbritain.org/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "scheme": "COFOG",
            "description": "Tourism"
          }
        ]
      },
      "identifier": {
        "legalName": "VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "procurement@visitbritain.org"
      }
    },
    {
      "id": "GB-FTS-171480",
      "name": "8 Million Stories Ltd",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Edinburgh,",
        "postalCode": "EH1 2AS",
        "countryName": "United Kingdom",
        "streetAddress": "5 Rutland Square"
      },
      "details": {
        "url": "https://8ms.com/",
        "scale": "sme"
      },
      "identifier": {
        "id": "SC430348",
        "legalName": "8 Million Stories Ltd"
      },
      "contactPoint": {
        "email": "robin@8ms.com"
      }
    },
    {
      "id": "GB-FTS-148655",
      "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
      "roles": [
        "reviewBody",
        "reviewContactPoint"
      ],
      "address": {
        "locality": "Birmingham",
        "postalCode": "B2 4AJ",
        "countryName": "United Kingdom",
        "streetAddress": "Victoria Square House, Victoria Square"
      },
      "details": {
        "url": "https://www.visitbritain.com/en"
      },
      "identifier": {
        "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
      },
      "contactPoint": {
        "email": "procurement@visitbritain.org"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "003459-2026-1",
      "value": {
        "amount": 667925,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "003459-2026-1",
      "dateSigned": "2025-11-26T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}