BTA2176 - Search engine optimization Marketing for VB and VW Web

Official notice

Authority: VisitBritain/VisitEngland

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: IT Services & Software (72) Delivery: Scotland (UKM)

Awarded value£667,925published contract · exc. VAT

Awarded 26 Nov 2025no call for competition

Awarded to 8 Million Stories Ltd

What is being bought

Published requirement description

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

CPV: Information technology services

The lotProcurement structure

single lot · no lot value published

Lot #1Further Competition under the CrownAwarded

Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).

Delivery: Scotland

72222300 Information technology services

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 15 Jan 2026, 12:31 GMT
Last source update: 15 Jan 2026, 12:31 GMT
Authority reference: BTA2176
FTS notice number: 2026/S 000-003459
Classification (CPV): Information technology services
Delivery area: Scotland (UKM)
Official registry OCID: ocds-h6vhtk-060691 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £667,9251 contract exc. VAT

Bids received 21 from SMEs

Contracts signed 1latest 26 Nov 2025

Awarded to	Value	Date	Status
8 Million Stories LtdSME	£667,925 †	—	Awarded

Contracts

Contract 003459-2026-1 · 8 Million Stories LtdSME
Signed
26 Nov 2025
Value
£667,925
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
2bids	1	—	—

Contracting authority & participating public bodies

VisitBritain/VisitEngland

Contracting authorityBody governed by public lawTourism 4th Floor, Victoria Square House, Victoria Square, Birmingham, London, B2 4AJContact name, email

Dispute resolution & review bodies

British Tourist Authority t/a VisitBritain/VisitEnglandReview bodyReview contact point BirminghamContact email

Bidders & participating suppliers

1 commercial party on the notice

8 Million Stories LtdAwarded supplierSC430348 5 Rutland Square, Edinburgh,, UK, EH1 2ASContact email

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.