Branding & Design Services

Wales & West Utilities Limited is looking to appoint a creative design, communications and employee engagement agency to support the delivery of our communications and engagement strategy - both internal and external.

Responding to the challenges we face, externally our communications activity is focussed on our involvement in the future energy system and helping the communities we serve go green - as well as the sustainability of our business. Internally, after a period of disruption and change driven by business change to address our new price control and the pandemic, we are focussed on settling our business and our colleagues, and looking towards the future. This sits alongside our day to day activity to communicate the work we do to keep the gas flowing safely to communities across Wales and south west England.

The successful provider of this contract will be involved in supporting this activity, working closely with the Corporate Affairs Manager and the Corporate Affairs team.

We recently completed a rebranding process, evolving a brand that has been positively received by customers and colleagues alike. We have new brand guidelines in place. Potential providers should demonstrate their ability to interpret, evolve, grow and broaden this brand across digital, print and other channels.

WWU play a critical role in communities, and we are highly regulated. Potential providers should demonstrate their ability to operate within these boundaries, and how they will make sure that creative materials are pitched appropriately.

As part of this contract we expect to request the following services:

Multi-channel communications campaign development/delivery

Multi-channel design support

Strategic employee communications/engagement delivery

We would expect the successful provider to work successfully alongside existing press, digital and public affairs agencies, to deliver these services.

Much of our material is safety critical - letting the most vulnerable in society know what to do to keep themselves safe if they have a gas leak, or suspect the presence of carbon monoxide. Therefore, potential providers should demonstrate that they have a clear understanding of the importance of accessibility - and set out the guidelines they would deliver work to.

As a company that serves both Wales and south west England, potential providers should demonstrate how they can integrate the Welsh language into designed documents, while keeping the impact on design and production costs to a minimum.

We are a small team with a large remit and therefore being able to work effectively and efficiently with our suppliers is paramount. It is crucial that both parties understand and agree on deliverables and deadlines and that high levels of communication are maintained at all times.