Official UK procurement notice
Brand Guardianship · UK public procurement notice
Authority: Transport for Wales (Public body)
What is being bought
Published requirement descriptionTransport for Wales has procured suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life.
CPV: Business services: law, marketing, consulting, recruitment, printing and security · Design and execution of research and development · Design consultancy services · Marketing management consultancy services · Marketing services · Project management consultancy services · Public relations consultancy services · Public relations management services · Public relations services
The lotProcurement structure
single lot · no lot value publishedLot #1TfW has appointed a provider to help us build our brand and undertake future strategic…Awarded
TfW has appointed a provider to help us build our brand and undertake future strategic brand development. We require assistance in the following areas:
-Strategic brand development and creative direction
-Brand management and guardianship
-Creative development and execution
-Strategic campaign and communications
-Expertise and experience
Our brand will need to engage a range of key audiences, each with specific needs, including:
- Leisure travellers
- Commuters
- Potential travellers
- Stakeholders
The main objectives for this contract:
- To build our brand on firm foundations and develop, evolve, refine our brand strategy
- Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion.
- For TfW to establish and maintain strategic control of our brand
- To ensure the decisions we make about our brand are insight-driven and drive our engagement
- To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (8)
- Technical: 70
- Methodology and Approach: 15
- Key areas and overall approach: 15
- Working Collaboratively: 10
- Team Structure and Contract Management: 15
- Development of Brand: 10
- Commitment to equality, diversity and inclusion: 5
- price: 30
Published award criteria (8)
- Technical: 70
- Methodology and Approach: 15%
- Key areas and overall approach: 15%
- Working Collaboratively: 10%
- Team Structure and Contract Management: 15%
- Development of Brand: 10%
- Commitment to equality, diversity and inclusion: 5%
- Price: 30
- Price carries 30 of 170 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 3 Feb 2021, 10:08 GMT
- Last source update
- 3 Feb 2021, 10:08 GMT
- Authority reference
TfW320- FTS notice number
2021/S 000-002126- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-028fa4Find a Tender
Publisher note: The final contract price referenced above in V2.4 is an estimate and the actual price of the contract may differ. The exact figure cannot be provided as the work will be issued via packages of work. (WA Ref:107385)
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Golley Slater Group LimitedSME | £100,000 † | — | Awarded |
Contracts
Contract 002126-2021-C000320.00-1 · Golley Slater Group LimitedSME
- Signed
- 15 Jan 2021
- Value
- £100,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 8bids · 8 electronic | 7 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Bidders & participating suppliers
1 commercial party on the notice- Golley SlaterAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.