TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

Brand Agency Services

Advertising and marketing services
UK
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: FIRST TRENITALIA WEST COAST RAIL LIMITED: "Brand Agency Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITEDScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: FIRST TRENITALIA WEST COAST RAIL LIMITED
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for FIRST TRENITALIA WEST COAST RAIL LIMITED. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
2.8Bids / Report
20% of reports have one bid
Supplier ConcentrationHigh Concentration
TAILORED IMAGE LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 8 active published awards; 5 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
TAILORED IMAGE LTD1 win£5,472,555
Procedure terms
Contracting AuthorityFIRST TRENITALIA WEST COAST RAIL LIMITED
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published10 Jul 2023, 11:59 BST
Last source update10 Jul 2023, 11:59 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services
Delivery area
UK
OCIDocds-h6vhtk-0371eb
What is being bought
All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these
What changed
From the official release history
  1. Status changed to complete
    10 Jul 2023, 11:59 BST
  2. Official notice release published
    10 Jul 2023, 11:59 BST
  3. Submission deadline changed to published date
    10 Jul 2023, 11:59 BST
  4. Status changed to active
    30 Sept 2022, 14:24 BST
  5. Official notice release published
    30 Sept 2022, 14:24 BST
  6. Submission deadline changed to 31 Oct 2022, 00:00 GMT
    30 Sept 2022, 14:24 BST
  7. Buyer information updated
    30 Sept 2022, 14:24 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    All participating Tenderer's will need to demonstrate a broad range of expertise in the Brand Strategy and Design space, with the aim to improve external brand awareness, external/internal brand engagement and build trust with Avanti West Coast. Strategic brand and design projects are currently outsourced on an ad hoc basis at Avanti West Coast due to the available capacity within the in-house Design Studio. The agency should decrease reliance on our in-house team to cover all bases of strategic thinking, ideation, execution and follow-up. A key objective for Avanti West Coast is to improve brand awareness and brand power. The Tenderer's will support this through strategic development of our brand proposition including visual identity, personality and tone of voice. The agency should bring fresh ideas that help us think more creatively, courageously and with a new perspective. Avanti West Coast require a full-service brand agency with proven experience in delivering strategic brand and design briefs. The chosen agency will need to demonstrate a clear grasp of strategic brand direction as well as creative development to increase brand awareness, and trust with the brand. The agency should have flexibility to dial up or dial down support according to needs, whether it's ideas, implementation strategic or delivery of these.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    10 Jul 2023, 11:59 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 30 Apr 2023, 00:00 BST · Not published
Commercial outcome and competition
Awards
Awarded supplier not published
Not published · Not published · active
Contracts
Contract
Not published · signed 30 Apr 2023, 00:00 BST · active
Bid statistics
bids: 1 (lot 1)
Buyer and organisations in this procedure

FIRST TRENITALIA WEST COAST RAIL LIMITED

Contracting authority GB-COH-10349442
View buyer profile

  • FIRST TRENITALIA WEST COAST RAIL LIMITED
    buyer

    GB-COH: 10349442
    8th Floor, The Point, 37 North Wharf Road, London, UK, W2 1AF
    ruchiie.sehdev@avantiwestcoast.co.uk
    +44 7773732843

  • High Court
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published