Official UK procurement notice
BFI Player CRO Services · UK public procurement notice
Authority: British Film Institute (Charity / VCSE)
What is being bought
Published requirement descriptionBFI Player’s main objective is to become the No.1 streaming service in the UK for independent film. Specific to this project, our primary goal is to increase our trialist uptake and conversion rate by optimising the homepage, subscription landing page, subscription conversion journey and film pages.
We are looking to recruit a CRO and A/B testing agency to work closely with our internal team to optimise our existing conversion funnel, as well as to run growth and discovery experiments aimed at driving higher engagement and, ultimately, improving retention.
CPV: Computer audit services · Computer support and consultancy services · Computer testing services · Computer-related professional services · Software consultancy services · Systems consultancy services
The lotProcurement structure
single lot · value publishedWhat it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lot awarding rule: Quality 75% Value for Money 25%
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 2 Jun 2025, 09:58 BST
- Last source update
- 12 Dec 2025, 09:58 GMT
- Authority reference
2025/436- FTS notice number
2025/S 000-029007- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-052a44Find a Tender
How it was run
Official notice- Submission deadline
- 2 Jul 2025, 13:00 BST
- Clarification deadline
- 25 Jun 2025, 13:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
www.in-tendhost.co.uk/bfi/aspx/Home ↗
Please register on this website to see tender documents.
Timeline
2 Jun 2025 → 12 Dec 2025 · 5 dates- Tender notice published2 Jun 2025, 09:58 BST
- Clarification questions by25 Jun 2025, 13:00 BST
- Submission deadline2 Jul 2025, 13:00 BST
- Contract starts13 Aug 2025
- Latest notice published318 days ago12 Dec 2025, 09:58 GMT
Notice history
4 events · 2 releases on Find a Tender · since 2 Jun 2025- Tender notice published2 Jun 2025, 09:58 BSTUK4
- Contract award notice published12 Dec 2025, 09:58 GMTUK6
- Status changed to complete12 Dec 2025, 09:58 GMT
- Contract signature expected15 Dec 2025, 23:59 GMTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| REO DIGITAL LIMITED2 Feb 2026 – 1 Feb 2027 | £50,000 | 14 Oct 2025 | Awarded |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 6final-stage tenders | 6 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- REO DIGITAL LIMITEDAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications Please register on this website to see tender documents.
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender