Bespoke Citizen Segmentation Tool and Visualisation

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  "date": "2026-01-26T12:28:02Z",
  "ocid": "ocds-h6vhtk-060e6c",
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    "title": "Bespoke Citizen Segmentation Tool and  Visualisation",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
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    "description": "Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better \nservices, influence behaviour change, and improve communications across its strategic priorities",
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    "procurementMethodRationale": "Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. \nThe CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.",
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        "locality": "Birmingham",
        "postalCode": "B193SD",
        "countryName": "United Kingdom",
        "streetAddress": "16 Summer Lane"
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      "contactPoint": {
        "name": "Chanel Herbert",
        "email": "chanel.herbert@wmca.org.uk"
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  "language": "en",
  "contracts": [
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      "value": {
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      "awardID": "006613-2026-1",
      "dateSigned": "2026-01-21T00:00:00Z"
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