Find a TenderAwarded
Published 5 Dec 2023, 08:46 GMT

Official UK procurement notice

AWARDED CONTRACT 2023-646 AHDB Social Media requirements

Official notice

Authority: AHDB

ServicesOpen procedureSME suitable
Published estimate£5,000,000≈ £833k / year
Submissions closed 22 Jan 2024awarded 23 Feb 2024
Awarded to Lux Illuminating Brands Ltd
Contract term 6 yrsends 31 Mar 2030 · starts 1 Apr 2024

What is being bought

Published requirement description

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · value published
Lot #1Awarded 6 yrsPublished value£5,000,000
Contract period: 1 Apr 2024 – 31 Mar 2030 (6 yrs)
Delivery: UK · UK
Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (2)
  • Quality: 70%
  • Cost: 30%
Published award criteria (2)
  • Quality: 70
  • Cost: 30
Conditions of participation1
  • Suitability

    As stated in documents

What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
5 Dec 2023, 08:46 GMT
Last source update
16 Apr 2024, 12:34 BST
Award evaluation window
22 Jan 2024 – …
Authority reference
2023-646
FTS notice number
2024/S 000-012329
Classification (CPV)
Advertising and marketing services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-0421a4 Find a Tender

How it was run

Official notice
Submission deadline
22 Jan 2024, 12:00 GMT
Submission channel
{"written"}
Accepted languages
en
Bid validity
180 days from the deadline
Bids opened
22 Jan 2024, 13:00 GMT

Timeline

22 Jan 2024 → 16 Apr 2024 · 4 dates
  1. Submission deadline
    22 Jan 2024, 12:00 GMT
  2. Bids opened
    22 Jan 2024, 13:00 GMT
  3. Contract starts
    1 Apr 2024, 00:00 BST
  4. Notice published
    16 Apr 2024, 12:34 BST

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    16 Apr 2024, 12:34 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £5,000,0001 contract exc. VAT
Bids received 1616 from SMEs
Contracts signed 1latest 23 Feb 2024
Awarded toValueDateStatus
Lux Illuminating Brands LtdSME£5,000,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
16bids · 16 electronic · 16 from abroad16——

Contracting authority & participating public bodies

AHDB (Defra Network eTendering Portal)

Contracting authorityBody governed by public lawAgriculture and Horticulture Middlemarch Business Park, Coventry, UK, CV3 4SUContact name, email Published organisation website ↗

Dispute resolution & review bodies

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria