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Award for the Provision of In- Country Presence South- Asia, Nigeria & Malaysia (GCU)

Buyer: Glasgow Caledonian University →

BuyerGlasgow Caledonian University
StatusAwarded
DeadlineNot published
ValueValue not published
Published2 Oct 2025

What is being bought

The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

Delivery location

UKM82 · UKM82 · UKM82

Categories

Business development consultancy services 79411100Business development consultancy services 79411100

Lot details

Award for In-Country Presence in South East Asia

As GCU begins to enter new priority diversification markets in South East Asia, we are seeking an experienced partner capable of supporting GCU in building, acquiring and maintaining market share over time. Five of our priority diversification markets are in South East Asia (Indonesia, Malaysia, Thailand, Vietnam and Philippines). All these markets are at market entry or development stage for GCU, with currently very low enrolment numbers. An in-country presence will serve as the local liaison, fostering consistent communication and relationships with GCU agent network, prospective students and offer holders. By leveraging the local knowledge and cultural understanding, the in-country presence will recommend recruitment and conversion plans to resonate with the target audiences. The representative will conduct information sessions, participate in education fairs, and engage with local schools to actively promote GCU's programmes. The regional presence will provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risk in this region. This is crucial for GCU to make informed decisions and adapt its strategies in the dynamic South East Asian region. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies.

Statuscancelled

Award criteria
Service Delivery – Methodology — 30
Service Delivery – Key Personnel — 13
Service Delivery – Continuous Improvement and Innovation — 10
Management Information/Reporting — 8
Business Continuity — 5
Sustainable Procurement – University Values — 2
Sustainable Procurement – Fair Work Practices — 2
price — 30

Award for In- Country Presence in South Asia ( excluding Pakistan)

The University has identified the need for continued South Asia regional presence to support recruitment targets and associated objectives. The South Asia region has been identified through market intelligence and experience as a region with potential to contribute significantly to these targets over the next three years. The priority markets in this region for GCU are India, Nepal, Bangladesh and Sri Lanka. We require the regional presence in South Asia to support recruitment and conversion activities in these priority markets. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in India that fits well with our course portfolio and provides the institution with competitive advantage. (i.e. either Mumbai and Delhi). We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in South Asia region to efficiently facilitate the attainment of international targets.

Statuscancelled

Award criteria
Service Delivery – Methodology — 30
Service Delivery – Key Personnel — 13
Service Delivery – Continuous Improvement and Innovation — 10
Management Information/Reporting — 8
Business Continuity — 5
Sustainable Procurement – University Values — 2
Sustainable Procurement – Fair Work Practices — 2
price — 30

Award for In- Country Presence in Nigeria

Nigeria has been a top recruitment market for GCU for many years. We require an in-country presence to continue to maximise recruitment opportunities for GCU postgraduate courses and to also grow the appeal of GCU undergraduate courses in the market. The in-country presence will build relationships with key sponsors and visit on a regular basis and participate in local events. The regional presence also needs to provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risks. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in Nigeria that fits well with our course portfolio and provides the institution with competitive advantage. We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in Nigeria to efficiently facilitate the attainment of international targets.

Statuscancelled

Award criteria
Service Delivery – Methodology — 30
Service Delivery – Key Personnel — 13
Service Delivery – Continuous Improvement and Innovation — 10
Management Information/Reporting — 8
Business Continuity — 5
Sustainable Procurement – University Values — 2
Sustainable Procurement – Fair Work Practices — 2
price — 30

What is included

ItemCategoryQuantity
3Business development consultancy servicesNot published
1Business development consultancy servicesNot published
2Business development consultancy servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Business development consultancy services (79411100); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 796,5304 median · 31.4 average (2,254 of 6,530 with a bid count)3.3 average (2,518 of 6,530 with named award suppliers)Not published
Same buyer2Not publishedNot publishedNot published
Delivery region: UKM82914 median · 8.7 average (57 of 91 with a bid count)2.8 average (59 of 91 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Award for In- Country Presence in South Asia ( excluding Pakistan)

Statusactive
Value£246,648

Award for In- Country Presence in Nigeria

Statusactive
Value£385,000

Award for In-Country Presence in South East Asia

Statusactive
Value£263,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05045e
Latest release ID061592-2025
Latest release timestampThu Oct 02 2025 10:01:10 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source3
Tender items in source3
Tender documents in source0
Awards in latest release3
Contracts in latest release3
Parties in latest release4

Notice history

DateEventReference
2 Oct 2025award, contract061592-2025
16 Apr 2025tender015687-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

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Complete JSON history (2 releases)
2 Oct 2025 · 061592-2025 · award, contract
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16 Apr 2025 · 015687-2025 · tender
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        ]
      },
      "identifier": {
        "legalName": "Glasgow Caledonian University"
      },
      "contactPoint": {
        "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/",
        "email": "procurement@gcu.ac.uk",
        "telephone": "+44 1413313578"
      }
    },
    {
      "id": "GB-FTS-144352",
      "name": "Glasgow Sheriff Court",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Glasgow",
        "postalCode": "G41 1RB",
        "countryName": "United Kingdom",
        "streetAddress": "17-25 Devon Place"
      },
      "identifier": {
        "legalName": "Glasgow Sheriff Court"
      }
    }
  ],
  "language": "en",
  "description": "Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation\n58 of the Public Contracts (Scotland) Regulations 2015.\nThe successful bidder must confirm that they comply with the requirements of the Modern Slavery Act 2015.\nPlease refer to Part III Section D Selection Criteria: Questions within 3D.2 of the SPD\nFORM OF TENDER\nPlease complete “Appendix A – Form of Tender” in the Technical Questionnaire in PCS-Tender.\nThis information should be submitted prior to award. It is for information only and will not be scored however failure\nto submit a signed copy will result in elimination from the procurement exercise.\nSUB-CONTRACTORS\nPlease complete “Appendix C – List of Sub-Contractors” if applicable in the Technical Questionnaire in PCS- Tender.\nThis information should only be submitted if applicable prior to award. It is for information only and will not be scored.\nFREEDOM OF INFORMATION\nPlease complete “Appendix D – Freedom of Information” if applicable in the Technical Questionnaire in PCS-Tender.\nThis information should only be submitted if applicable prior to award. It is for information only and will not be scored.\nSUPPLY CHAIN CODE OF CONDUCT\nPlease complete “Appendix E – APUC Ltd Supply Chain Code of Conduct” in the Technical Questionnaire in PCS-Tender.\nThis information should be submitted prior to award. It is for information only and will not be scored.\nANTI-BRIBERY POLICY\nPlease complete “Appendix F – Anti-Bribery Policy” in the Technical Questionnaire in PCS-Tender.\nThis information should be submitted prior to award. It is for information only and will not be scored however failure\nto submit a signed copy will result in elimination from the procurement exercise.\nGDPR - CONTRACTOR ASSURANCE ASSESSMENT QUESTIONNAIRE\nPlease complete \"Appendix H - Contractor Assurance Assessment Questionnaire\" in the Technical Questionnaire in PCS-Tender.\nThis information should be submitted prior to award. It is for information only and will not be scored.\nThe buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 29006. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343\n(SC Ref:796371)",
  "initiationType": "tender"
}