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Published 15 Dec 2025, 14:34 GMT

Official UK procurement notice

Audience Segmentation Refresh UID 120

Official notice

Authority: Historic England (Central government)

ServicesBelow threshold - open competitionBelow threshold
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Published estimate£30,000£36,000 inc. VAT
Submissions closed 16 Jan 2026awarded 11 Feb 2026
Awarded to Morris Hargreaves McIntyre
Contract term 2 moends 31 Mar 2026 · starts 26 Jan 2026

What is being bought

Published requirement description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role.

Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

CPV: Economic research services · Market research services · Social research services

The lotProcurement structure

single lot · value published
Lot #1Awarded 2 moPublished value£30,000
Contract period: 26 Jan 2026 – 31 Mar 2026 (2 mo)Value: £30,000 exc. VAT · £36,000 inc. VAT
79310000 Market research services79311400 Economic research services79315000 Social research services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lot awarding rule: Price weighting 30% Quality weighting 70%

Procedure terms & legal framework

From the official record
Procedure method
Below threshold - open competition
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Below threshold
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
15 Dec 2025, 14:34 GMT
Last source update
12 Feb 2026, 11:52 GMT
Authority reference
UID 120
FTS notice number
2025/S 000-082957
Latest notice
Contract details notice (UK7)
Classification (CPV)
Economic research servicesMarket research servicesSocial research services
Delivery area
Not published
Official registry OCID
ocds-h6vhtk-05f5dd Find a Tender

How it was run

Official notice
Run through: In-tend · Who buys & how to bid on In-tend
Supplier login requiredElectronic submission allowed
Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup
Submission deadline
16 Jan 2026, 09:30 GMT
Clarification deadline
19 Dec 2025, 09:30 GMT
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/historicengland/aspx… ↗

Timeline

15 Dec 2025 → 12 Feb 2026 · 5 dates
  1. Tender notice published315 days ago
    15 Dec 2025, 14:34 GMT
  2. Clarification questions by311 days ago
    19 Dec 2025, 09:30 GMT
  3. Submission deadline283 days ago
    16 Jan 2026, 09:30 GMT
  4. Contract starts274 days ago
    26 Jan 2026
  5. Latest notice published256 days ago
    12 Feb 2026, 11:52 GMT

Notice history

3 events · 2 releases on Find a Tender · since 15 Dec 2025
  1. Tender notice published
    15 Dec 2025, 14:34 GMT
    UK4
  2. Contract details notice published
    12 Feb 2026, 11:52 GMT
    UK7
  3. Status changed to complete
    12 Feb 2026, 11:52 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £30,0001 contract exc. VAT
Contracts signed 1latest 11 Feb 2026
Awarded toValueDateStatus
Morris Hargreaves McIntyre£30,000 †—Awarded

Contracts

  • Audience Segmentation Refresh UID 120 · Morris Hargreaves McIntyre

    Signed
    11 Feb 2026
    Value
    £30,000
    Period
    11 Feb 2026 – 14 Apr 2026
    Status
    active

Contracting authority & participating public bodies

Historic England

Contracting authorityPublic authority - sub-central government GB-PPON: PXLY-5862-RMML The Engine House, Swindon, South West, SN22EHContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • Morris Hargreaves McIntyreAwarded supplier Office 2.01b, 1 Silk Street, Colony, Manchester, North West, M4 6LZContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender