Official UK procurement notice
AM_742 Study UK Digital Campaign in the USA
Authority: British Council (Local council)
What is being bought
Published requirement descriptionProcuring these services will support the delivery of our annual Study UK plan for the USA by leveraging the expertise of an agency familiar with both the local market and the international education sector. This approach will enhance campaign effectiveness, reduce costs through better audience targeting, and improve efficiency by minimizing staff time required for implementation. It will also strengthen the quality of Study UK's digital presence in the USA, including on the British Council website, which is essential given our limited resources and small team.
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£38,800
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lot awarding rule: Qualityandexpertise30%Methodologyandapproach15%Audienceinsight15%Commercial40%
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 8 Jul 2025, 13:50 BST
- Last source update
- 25 Aug 2025, 16:48 BST
- FTS notice number
2025/S 000-038245- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area in notice
- Official registry OCID
ocds-h6vhtk-055b26Find a Tender
How it was run
Official notice- Submission deadline
- 22 Jul 2025, 00:59 BST
- Clarification deadline
- 12 Jul 2025, 00:59 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Timeline
8 Jul 2025 → 25 Aug 2025 · 5 dates- Tender notice published8 Jul 2025, 13:50 BST
- Clarification questions by12 Jul 2025, 00:59 BST
- Submission deadline22 Jul 2025, 00:59 BST
- Contract starts5 Aug 2025
- Latest notice published25 Aug 2025, 16:48 BST
Notice history
4 events · 2 releases on Find a Tender · since 8 Jul 2025- Tender notice published8 Jul 2025, 13:50 BSTUK4
- Contract award notice published25 Aug 2025, 16:48 BSTUK6
- Status changed to complete25 Aug 2025, 16:48 BST
- Contract signature expected2 Sept 2025, 00:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| International Education Advantage, LLC (Intead)5 Sept 2025 – 6 Sept 2026 | £37,800 | 25 Aug 2025 | Awarded |
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2final-stage tenders | 0 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- International Education Advantage, LLC (Intead)Awarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender